Content curation has always been an important part of any social media strategy and in the current context of COVID-19, has become increasingly so. The main reason for this, is of course, due to the tightening of marketing budgets as a result of the pandemic. With limited resources for in-house or external content creation, content curation, by contrast, offers a much more cost-effective way of engaging the community through your social media channels.
The real question then becomes how do you fill your content calendar with content curation or, more importantly, how do you do it effectively and well. We thought we’d share a few ideas that have been successful for us.
Topicality is always a good starting point
There’s no shortage of content already in existence on the world wide web – a fact that few would argue with. This presents the challenge of trying to figure out where and how…