eg. Facebook or Google Analytics

Social Media Posts

Gavin Hirst - Monday 30th October 2017


Why social media should be a key part of your customer service programme

Customer service is an integral part of every business’s success. The best companies have been doing it well for decades, responding to complaint letters and picking up the phone.

Times have changed though.

Over the past 4-5 years, the amount of people turning to social media for customer service has grown substantially. The growth has been so substantial that a recent study found that social media was the preferred channel for customer service:

Social media is the preferred customer service channel

What are the main benefits of using social media for customer service?

With so many companies pushing out their products and services through social media platforms, it only makes sense to manage your customer service through those same channels. After all, if you expect people to buy from you because they saw your product or service on a social media channel, then the least you can…

Gavin Hirst - Tuesday 21st March 2017


Social Media Updates 2017

The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things can be tricky – there’s only so much you can read about on any given day and if you are working across all areas of digital marketing, keeping up with all the latest developments in all areas is not easy. That’s why we wanted to pull together some of our favourite little tips and shortcuts to help you to get the most out of whichever platform you are using and keep you up to date with what’s been going on.

These tips are based on questions we find ourselves asking or on things we see…

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…