storytelling Posts

Yohei Guy - Wednesday 22nd July 2020


Relatability – The First Step Towards Great Storytelling

Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time.

One of the strongest traits of storytelling is their relatability to the people engaging them. A story’s relatability allows people to empathise with plot, themes and characters in an intimate way so that its core message is one that becomes meaningful to us. It is, what some describe, the quality that enables us to become part of the story and makes the good ones resonate so deeply.

Relatability in storytelling can be just as effective as part of a digital marketing strategy as it can be in a work of fiction. Whether used through your website, social media, email…