A massively overlooked area of SEO can be a website’s URL structure and it is always one of the first things we look at here at Digital Hothouse. However there are also some pitfalls to avoid along the way and it is important not to get too hung up on creating the perfect URL, especially if you have a site that has been around for a number of years.
Do you need to change your URLs?
We are going to take a look at some of the reasons why you might want to change the way your URLs are structured and show how this can help with your SEO activity. We are also going to look at some of the potential pitfalls of changing your URL structure and how to combat these.
1. Long URLs
Do you have particularly long URLs on your site? It is a bit of a misconception that…