# Digital Hothouse > Digital marketing strategies that actually work for you --- ## Pages - [Download our Whitepaper](https://www.digitalhothouse.co.nz/ai-geo-optimisation-whitepaper/): Learn more about how to optimise your website for the AI wave about to hit the digital marketing world. Download our whitepaper today! - [AI Optimisation (Generative Engine Optimisation - GEO)](https://www.digitalhothouse.co.nz/seo/ai-optimisation/): Want to know how to appear in AI platforms like ChatGPT or Perplexity? Check out our AI Optimisation services and chat to the team today - [Wordpress SEO](https://www.digitalhothouse.co.nz/seo/wordpress-seo/): WordPress is one of the biggest CMS platforms on the planet and we specialise in SEO services tailored for WordPress sites. Learn more - [Shopify SEO](https://www.digitalhothouse.co.nz/seo/shopify-seo/): Shopify is one of the biggest CMS platforms on the planet and we specialise in SEO services tailored for Shopify sites. Learn more - [Local SEO](https://www.digitalhothouse.co.nz/seo/local-seo/): Local SEO is crucial for brick and mortar businesses and we integrate local SEO into all our clients SEO Strategy - learn more - [SEO Services](https://www.digitalhothouse.co.nz/seo/seo-services/): At Digital Hothouse, we offer a full range of SEO services including local, link outreach, auditing, content and more. Talk to the team today - [Link Outreach, Brand Mentions and Digital PR](https://www.digitalhothouse.co.nz/seo/link-outreach-prospecting/): Link outreach is a crucial part of any successful SEO strategy and at Digital Hothouse we work with clients to drive high-quality backlinks - [Case Studies](https://www.digitalhothouse.co.nz/case-studies/): If you want to find out how Digital Hothouse can help your business, read our case studies on SEO, Google Adwords, Social media and more. Talk to us today - [Blog](https://www.digitalhothouse.co.nz/blog/): Subscribe to the Digital Hothouse digital marketing blog and get all the latest news and views inc. SEO, Google Adwords, Social Media and more. Read more - [Contact Us](https://www.digitalhothouse.co.nz/contact-us/): Contact Us Results you can count on, from a team you can rely on Email Us Book a call for... - [About Us](https://www.digitalhothouse.co.nz/about-us/): About Us Genuine resultsfrom genuine people No more faceless agencies. No more lengthy contracts. No more quick-fix solutions. Just the... - [Social Media](https://www.digitalhothouse.co.nz/social-media/): Want to get more out of your social media platforms? Not sure which social media channel is right for you? Speak to the experts at Digital Hothouse. Call now - [Design & Development](https://www.digitalhothouse.co.nz/website-design-development/): Digital Hothouse puts user experience at the heart of website design & build to ensure the customer gets what they want from your website. Find out more. - [Google Ads](https://www.digitalhothouse.co.nz/google-ads/): Let the Google AdWords experts at Digital Hothouse drive more traffic to your website using Google AdWords and other PPC channels. Call us today for a chat - [Content Marketing](https://www.digitalhothouse.co.nz/content-marketing/): Content marketing and strategy is an important element of any Digital Marketing strategy. Find out more about our content marketing services - call today - [SEO Auditing](https://www.digitalhothouse.co.nz/seo/seo-auditing/): SEO auditing is a crucial part of any successful SEO strategy allowing you to see opportunities for improvement and action them - [SEO](https://www.digitalhothouse.co.nz/seo/): Let the SEO experts at Digital Hothouse drive more relevant traffic to your site & see your ROI skyrocket. Contact us today for a chat about your SEO needs. - [Homepage](https://www.digitalhothouse.co.nz/): Welcome to Digital Hothouse, Auckland's No1 Digital Agency focusing on SEO, Google Adwords, Content Strategy, Web Design and more --- ## Posts - [Human + AI Content Creation: Balancing Automation and Authenticity](https://www.digitalhothouse.co.nz/blog/human-ai-content-creation-balancing-automation-and-authenticity/): Human + AI content creation works best when teams adopt a human-in-the-loop content model; use AI content tools in 2026... - [How to Prepare Your Team and Stakeholders for AI’s Impact on Marketing](https://www.digitalhothouse.co.nz/blog/how-to-prepare-your-team-and-stakeholders-for-ais-impact-on-marketing/): Preparing your team and stakeholders for AI’s impact on marketing requires foresight, structured readiness, and team empowerment. For CMOs, Marketing... - [What’s the Best Way to Structure FAQ Sections for AI Engines?](https://www.digitalhothouse.co.nz/blog/whats-the-best-way-to-structure-faq-sections-for-ai-engines/): In today’s AI-driven search landscape, FAQ sections have evolved from simple UX features into powerful SEO and AI optimisation tools.... - [What Role Does Original Research Play in AI Search Results?](https://www.digitalhothouse.co.nz/blog/what-role-does-original-research-play-in-ai-search-results/): The rapid evolution of AI-driven search, from Google’s Search Generative Experience (SGE) to platforms like Perplexity, ChatGPT, and Claude, has... - [How Can Small NZ & UK Businesses Leverage AI Optimisation (Without Big Budgets)?](https://www.digitalhothouse.co.nz/blog/how-can-small-businesses-leverage-ai-optimisation-without-big-budgets/): Small and medium-sized enterprises (SMEs) in New Zealand and the UK can dramatically boost visibility, outmanoeuvre competitors, and drive meaningful... - [What’s the Future of Search? Insights from Our Latest Whitepaper](https://www.digitalhothouse.co.nz/blog/whats-the-future-of-search-insights-from-our-latest-whitepaper/): The future of search is unfolding faster than ever, redefining what it means to win online attention and reshaping how... - [What Does Google’s AI Overviews Mean for My Business?](https://www.digitalhothouse.co.nz/blog/what-does-googles-ai-overviews-mean-for-my-business/): Google’s AI Overviews fundamentally reshape how business owners and marketing leads in New Zealand and the UK approach visibility in... - [Google Ads, SEO, and AI Mode Updates: Week in Review (September 22 - September 28 2025)](https://www.digitalhothouse.co.nz/blog/google-ads-seo-and-ai-mode-updates-week-in-review-september-22-september-28-2025/): Introduction This week’s updates in Google Ads, SEO, and AI Mode have significant implications for digital marketing strategies. A blend... - [Google AI Mode Updates and Search Quality Raters Guidelines: Week in Review (September 8 - 14 2025)](https://www.digitalhothouse.co.nz/blog/google-ai-mode-updates-and-search-quality-raters-guidelines-week-in-review-september-8-14-2025/): Introduction This week, notable updates emerged in Google’s AI mode and search quality raters guidelines, crucial for understanding evolving SEO... - [How Do You Monitor and Track Your Brand in AI Search Results?](https://www.digitalhothouse.co.nz/blog/how-do-you-monitor-and-track-your-brand-in-ai-search-results/): AI-powered search engines are rapidly changing the way people discover brands. Traditional blue links are being replaced with AI-generated summaries,... - [How Should My Content Change to Optimise for AI Search Engines?](https://www.digitalhothouse.co.nz/blog/how-should-my-content-change-to-optimise-for-ai-search-engines/): The rise of AI-powered search engines is changing how people find, consume, and trust information online. Unlike traditional search, which... - [Google AI Mode Upgrades, AI Overviews & Local SEO: week in review 30th August to 5th September](https://www.digitalhothouse.co.nz/blog/google-ai-mode-upgrades-ai-overviews-local-seo-week-in-review-30th-august-to-5th-september/): Introduction September 2025 continues the rapid evolution of AI in search. Google’s AI Mode has expanded to over 180 countries... - [Will SEO Still Matter in the Age of AI Search?](https://www.digitalhothouse.co.nz/blog/will-seo-still-matter-in-the-age-of-ai-search/): With the rapid rise of generative AI tools like ChatGPT, Google’s AI Overviews, and Microsoft Copilot, many business leaders are... - [Google AI Mode and AI Summaries: Week in Review (12–19 August 2025)](https://www.digitalhothouse.co.nz/blog/google-ai-mode-and-ai-summaries-12-19-aug-2025/): AI Search & Content: Key August 2025 Updates for SEO, Local, and Content Teams Introduction The AI-powered search revolution accelerated... - [How Do You Build Trust and Credibility for AI-Powered Search?](https://www.digitalhothouse.co.nz/blog/how-do-you-build-trust-and-credibility-for-ai-powered-search/): Building trust and credibility for AI-powered search is not just a technical SEO endeavour; it’s a holistic, ongoing commitment that... - [What Should Be in Your SEO Strategy for 2025?](https://www.digitalhothouse.co.nz/blog/what-to-include-in-your-seo-strategy/): In our latest post we talk about some of the essential tactics that should form part of any successful SEO strategy in 2024 - [GEO vs SEO: What’s the Difference, and Why Does It Matter for AI Search?](https://www.digitalhothouse.co.nz/blog/geo-vs-seo/): The SEO landscape is changing faster than ever. With generative AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews... - [What Is AI Optimisation and Why Does It Matter for Your Business?](https://www.digitalhothouse.co.nz/blog/what-is-ai-optimisation-and-why-does-it-matter-for-your-business/): The rise of generative AI and large language models (LLMs) has fundamentally changed the way people search and how brands need to show up. - [Evolving Search Intent in 2025: How to Structure Content That Ranks and Converts](https://www.digitalhothouse.co.nz/blog/evolving-search-intent-a-glimpse-into-shifting-sands/): In our latest blog post we take a closer look at the evolving nature of search intent and provide strategies to optimise for search intent - [5 types of highly effective blog posts you should be publishing today](https://www.digitalhothouse.co.nz/blog/5-types-of-highly-effective-blog-posts-you-should-be-publishing-today/): Want to know the best types of blog post for engagement? Check out our list of the top 5 posts you should be publishing today - [Unearthing the Unexplored: Hidden Gems in the SEO Landscape](https://www.digitalhothouse.co.nz/blog/unearthing-the-unexplored-hidden-gems-in-the-seo-landscape/): In our latest post we look at Hidden Gems in the SEO landscape and look at how E-E-A-T will play a crucial role in SGE in 2024 - [How to Clean Up Your SEO in 2025](https://www.digitalhothouse.co.nz/blog/how-to-clean-up-your-seo-7-steps-to-improve-your-seo/): Read our latest blog and discover the 7 steps that will help you to clean up your SEO and improve your overall website performance - [Why You Should be Tracking Brand and Non-Brand Performance in 2025](https://www.digitalhothouse.co.nz/blog/why-you-should-be-tracking-brand-and-non-brand-performance/): If you want to improve your organic performance segment brand and non-brand keywords and traffic for better insights - [Google's August 2024 Core Update: Implications for SEO Professionals and Businesses](https://www.digitalhothouse.co.nz/blog/googles-august-2024-core-update/): The digital marketing landscape experienced another significant shift with Google's latest core algorithm update in August 2024. Learn more - [Topical Authority: Mastering SEO Authority Beyond Keywords](https://www.digitalhothouse.co.nz/blog/topical-authority-mastering-seo-authority-beyond-keywords/): In this post, we explore topical authority in SEO and why it matters if you want to rank better for the keywords you are targeting - [SEO and PPC Power Couple: Unlocking Synergies in 2024 and Beyond](https://www.digitalhothouse.co.nz/blog/seo-and-ppc-power-couple-unlocking-synergies-in-2024-and-beyond/): In our latest post we take a closer look at SEO and PPC and how they work together to create unbeatable digital strategies - [The March 2024 Google Update: A 2-Minute Insight Into Helpful Content](https://www.digitalhothouse.co.nz/blog/the-march-2024-google-update-a-2-minute-insight-into-helpful-content/): In our latest post, we provide a quick 2 minute insight into the March 2024 Google Update and what you need to do if you have been hit - [Beyond "Hours & Location": FAQs that Wow Your Local Customers](https://www.digitalhothouse.co.nz/blog/beyond-hours-location-faqs-that-wow-your-local-customers/): In our latest post we look at how to maximise FAQs for SEO and how to gather and curate the questions that your customers are asking - [What to include in your SEO strategy in 2024](https://www.digitalhothouse.co.nz/blog/what-to-include-in-your-seo-strategy-in-2024/): The start of a new year is a time when a lot of people start to think about the year... - [New Website SEO Checklist - 10 Essential Tasks](https://www.digitalhothouse.co.nz/blog/new-website-seo-checklist-10-essential-tasks/): Discover 10 essential new website SEO tactics that will help you to rank better and faster when launching a new website - [10 on-page SEO factors to focus on in 2024](https://www.digitalhothouse.co.nz/blog/10-on-page-seo-factors-to-focus-on-in-2024/): In our latest post we look at 10 of the most important on-page SEO factors to focus on in 2024 and how to tackle them - [How SEO can help to build brand awareness](https://www.digitalhothouse.co.nz/blog/how-seo-can-help-to-build-brand-awareness/): In our latest post, we look at the correlation between SEO and brand awareness and provide tactics to improve your brand awareness - [What is inbound marketing?](https://www.digitalhothouse.co.nz/blog/what-is-inbound-marketing/): In our latest post we discuss inbound marketing - what it is and how it can help you to grow your business online - [How SEO can future-proof your brand](https://www.digitalhothouse.co.nz/blog/how-seo-can-future-proof-your-brand/): In our latest post, we look at the importance of SEO when it comes to future-proofing your business. Learn more - [Navigating the Google Algorithm Updates: Staying Ahead of the Game in Search Engine Rankings](https://www.digitalhothouse.co.nz/blog/navigating-the-google-algorithm-updates-staying-ahead-of-the-game-in-search-engine-rankings/): In our latest post we look at the impact of Google Algorithm Updates on search rankings and provide tactics to mitigate against the updates - [Why SEO Split Testing is Essential for Success](https://www.digitalhothouse.co.nz/blog/why-seo-split-testing-is-essential-for-success/): Our latest post looks at why SEO split testing is essential for success and gives you some great tips to perform your own split testing - [How AI for SEO can help businesses in 2023](https://www.digitalhothouse.co.nz/blog/how-ai-for-seo-can-help-businesses-in-2023/): In our latest post we discuss how AI for SEO can help businesses in 2023 and how AI should be integrated and not replace current SEO - [Featured Snippets and Zero-Click Searches: How to Optimise for Them in 2023](https://www.digitalhothouse.co.nz/blog/featured-snippets-and-zero-click-searches-optimisation/): In our latest post, we look at featured snippets and zero-click searches in 2023 and how to optimise for them - [The use of AI for SEO and the changing landscape in 2023 and beyond](https://www.digitalhothouse.co.nz/blog/the-use-of-ai-for-seo-and-the-changing-landscape-in-2023-and-beyond/): In our latest post we talk about the use of AI for SEO and how this is changing the landscape in 2023 and beyond - [Building your brand in a crowded online space](https://www.digitalhothouse.co.nz/blog/building-your-brand-in-a-crowded-online-space/): Building your brand online is about more than just logos, fonts and colours - it's about every single touch point with your customers both on and offline. - [How schema markup can help you rank better](https://www.digitalhothouse.co.nz/blog/how-schema-markup-can-help-you-rank-better/): Schema markup helps improve the way your page displays in the SERPs by enhancing the rich snippets that are displayed beneath the page title - [Is my digital marketing agency any good?](https://www.digitalhothouse.co.nz/blog/is-my-digital-marketing-agency-any-good/): Looking to find out whether your digital marketing agency is any good? Check out our latest post and find out what makes a great agency - [Getting new visitors is great. Keeping them is awesome](https://www.digitalhothouse.co.nz/blog/getting-new-visitors-is-great-keeping-them-is-awesome/): Getting new visitors is great but keeping them is even better. Learn how to engage your customers in our latest blog - [7 simple ways to get more people talking about your business](https://www.digitalhothouse.co.nz/blog/7-simple-ways-to-get-more-people-talking-about-your-business/): Discover 7 simple way to get more people talking about your business in our latest blog post and start driving more sales today - [Influencer marketing – time to join the party?](https://www.digitalhothouse.co.nz/blog/influencer-marketing/): Influencer marketing is on the rise around the world. Our latest blog post looks at influencer marketing strategies and the latest trends. Read more - [Why & How To Use User Generated Content For Your Shopify Store – 3 Actionable Tips](https://www.digitalhothouse.co.nz/blog/use-user-generated-content-shopify-store-3-actionable-tips/): User Generated Content is a fantastic way of generating content for your business that appeals to your target audience and engages. Read more - [What impact will the new Q&A, HowTo and FAQ Schema markup have on the SERPs?](https://www.digitalhothouse.co.nz/blog/what-impact-will-the-new-qa-howto-and-faq-schema-markup-have-on-the-serps/): Google recently announced they would be supporting 3 new types of markup - Q&A, HowTo and FAQ Schema - find out more - [2023 guide to keyword research for small businesses](https://www.digitalhothouse.co.nz/blog/guide-to-keyword-research-for-small-businesses/): Small business looking for tips on keyword research in 2023? Check out our latest blog post and learn more about keyword research in 2023 - [Our 5 Favourite SEO Tools and what we use them for](https://www.digitalhothouse.co.nz/blog/our-5-favourite-seo-tools-and-what-we-use-them-for/): Check out our 5 favourite SEO tools and find out how we use them. Great resources for learning more about SEO Tools - [Our go-to guide for improved rankings](https://www.digitalhothouse.co.nz/blog/our-go-to-guide-for-improved-rankings/): Read our go-to guide for improved keyword rankings and discover our favourite tactics for driving more organic traffic to your website - [How to structure an SEO strategy](https://www.digitalhothouse.co.nz/blog/how-to-structure-an-seo-strategy/): Learn how to structure an SEO strategy using Google Search Essentials. Great tips on creating an SEO strategy that works. - [How to identify outdated content and refresh it](https://www.digitalhothouse.co.nz/blog/how-to-identify-outdated-content-and-refresh-it/): In our latest post we discuss how to discover outdated content and how you can refresh it to maximise your impact in the search results - [Why long tail SEO is crucial in 2023](https://www.digitalhothouse.co.nz/blog/long-tail-seo/): Read our latest blog to find out why long tail SEO is so important in 2023 and discover the value of long tail keywords in your SEO strategy - [How SEO can benefit the travel industry post-pandemic](https://www.digitalhothouse.co.nz/blog/how-seo-can-benefit-the-travel-industry-post-pandemic/): In our latest post we look at how SEO can benefit the travel industry post-pandemic and the tactics you should be deploying today - [Building unique local landing pages is easier than you think](https://www.digitalhothouse.co.nz/blog/building-unique-local-landing-pages-is-easier-than-you-think/): Building unique local landing pages is easier than you think - get 9 tips for building high-performing location landing pages - [Don’t stop your content marketing efforts after a sale](https://www.digitalhothouse.co.nz/blog/dont-stop-your-content-marketing-efforts-after-a-sale/): Discover why it's important to have a post-sales content strategy to maximise retention, loyalty and word-of-mouth promotion - [5 tactics for improving your e-Commerce SEO performance](https://www.digitalhothouse.co.nz/blog/5-tactics-for-improving-your-e-commerce-seo-performance/): In our latest post we look at five tactics to improve you e-Commerce SEO performance and drive more visits, sales and revenue - [What is domain authority and how do you increase it?](https://www.digitalhothouse.co.nz/blog/what-is-domain-authority-and-how-do-you-increase-it/): In our latest post we talk about domain authority - what it is, how it is calculated and how you can increase it - [Key metrics when auditing your content](https://www.digitalhothouse.co.nz/blog/key-metrics-when-auditing-your-content/): In our latest post, we look at the content audit process and the key metrics we use when auditing content on a client's website - [How does content freshness impact SEO?](https://www.digitalhothouse.co.nz/blog/how-does-content-freshness-impact-seo/): In our latest post we look at how content freshness impacts SEO and how publishing regular updates can improve rankings - [Why does an increase in traffic not always lead to an increase in conversions?](https://www.digitalhothouse.co.nz/blog/why-does-an-increase-in-traffic-not-always-lead-to-an-increase-in-conversions/): In our latest post we look to answer the question of why an increase in traffic does not always lead to an increase in conversions? - [Do you need to adapt your content for voice search?](https://www.digitalhothouse.co.nz/blog/do-you-need-to-adapt-your-content-for-voice-search/): In our latest post we answer the question of whether you should adapt your content for voice search and show you how - [How important is your About Us page?](https://www.digitalhothouse.co.nz/blog/how-important-is-your-about-us-page/): It turns out your About Us page could be more important than you think. Read more to find out how your About Us page can drive conversions - [5 free* link building techniques [and how they can work for your business]](https://www.digitalhothouse.co.nz/blog/3-free-link-building-techniques-and-how-they-can-work-for-your-business/): LInk building is one of the hardest SEO activities. Check out these 3 free* tips that can help you to drive more links to your website - [Can blog posts ever lead to direct conversions?](https://www.digitalhothouse.co.nz/blog/can-blog-posts-ever-lead-to-direct-conversions/): In our latest posts we discuss some tactics that can help turn your blog from a lead generator into a conversion driver - [How to generate blog ideas using Google Analytics, Search Console, and Trends](https://www.digitalhothouse.co.nz/blog/how-to-generate-blog-ideas-using-google-analytics-search-console-and-trends/): In our latest post we look at how you can generate blog ideas using Google Analytics, Search Console & Trends. Learn more - [Why a website redesign could bring you more traffic and conversions](https://www.digitalhothouse.co.nz/blog/why-a-website-redesign-could-bring-you-more-traffic-and-conversions/): In our latest blog we look at how a website redesign can improve your traffic, sales and revenue helping to make you more money - [Content marketing mistakes to avoid](https://www.digitalhothouse.co.nz/blog/content-marketing-mistakes-to-avoid/): In our latest post we highlight 7 common content marketing mistakes that businesses make and how to fix them - [Keyword research using social media platforms](https://www.digitalhothouse.co.nz/blog/keyword-research-using-social-media-platforms/): In our latest post discover how you can carry out keyword research using social media platforms and how to do it - [Should influencer marketing be part of your social media strategy?](https://www.digitalhothouse.co.nz/blog/should-influencer-marketing-be-part-of-your-social-media-strategy/): In our latest post we look at whether influencer marketing should be part of your social media strategy. Learn more - [3 on-page optimisations to supercharge your content](https://www.digitalhothouse.co.nz/blog/3-on-page-optimisations-to-supercharge-your-content/): Discover 3 simple on-page optimisations that can help to take your content to the next level and drive more traffic and conversions - [Should Google Discover be part of your SEO Strategy?](https://www.digitalhothouse.co.nz/blog/should-google-discover-be-part-of-your-seo-strategy/): In our latest post we look at Google Discover - what it is, how to optimise for it and how to measure it. Add it to your SEO strategy - [How to use social media strategically in 2022](https://www.digitalhothouse.co.nz/blog/how-to-use-social-media-strategically-in-2022/): In our latest post we look at how you should be using social media strategically in 2022 helping to meet business objectives - [What is cannibalisation and how do you fix it?](https://www.digitalhothouse.co.nz/blog/what-is-cannibalisation-and-how-do-you-fix-it/): In our latest post, we look at keyword cannibalisation - what it is and how to fix it to improve your rankings and drive more traffic - [Customer service is the responsibility of everyone in your business](https://www.digitalhothouse.co.nz/blog/customer-service-is-the-responsibility-of-everyone/): In our latest post we discover why customer service is the responsibility of everyone in your business and its value - [How can you calculate the ROI of SEO? Use Google Analytics…](https://www.digitalhothouse.co.nz/blog/how-can-you-calculate-the-roi-of-seo-use-google-analytics/): Want to calculate the ROI of SEO? Learn how you can use Google Analytics to calculate the ROI of your SEO activity - [How to analyse your competitor’s content](https://www.digitalhothouse.co.nz/blog/how-to-analyse-your-competitors-content/): In our latest post we look at how to analyse your competitors' content and how to carry out a competitor content audit - [What is advocacy marketing?](https://www.digitalhothouse.co.nz/blog/what-is-advocacy-marketing/): In our latest post we take a closer look at advocacy marketing - what it is and what are the benefits. Read more - [Relatability - The First Step Towards Great Storytelling](https://www.digitalhothouse.co.nz/blog/relatability-storytelling/): Relatability in storytelling is crucially important in conveying a message effectively with meaning and is a great way to enhance your marketing. - [How AI is impacting the digital marketing industry](https://www.digitalhothouse.co.nz/blog/how-ai-is-impacting-the-digital-marketing-industry/): In our latest post we look at how AI is impacting the digital marketing industry and the way digital marketing are using AI - [Visual marketing trends to look out for in 2022](https://www.digitalhothouse.co.nz/blog/visual-marketing-trends-to-look-out-for/): Check out our latest post and discover five visual marketing trends to look out for in 2022 and beyond. Discover more - [Boost your email open rates with these 7 simple tips](https://www.digitalhothouse.co.nz/blog/boost-your-email-open-rates-with-these-7-simple-tips/): Want to get more out of your email marketing? Boost your email open rates with these 7 simple tips and increase your ROI - [Who do you optimise for – Google, your customers, or your business?](https://www.digitalhothouse.co.nz/blog/who-do-you-optimise-for-google-your-customers-or-your-business/): In our latest post we look at the 3 "bosses" of SEO and talk about which boss you should optimise your content for - [The power of brand – what do customers want from brands?](https://www.digitalhothouse.co.nz/blog/the-power-of-brand-what-do-customers-want-from-brands/): In our latest post, we look at the power of brand and what customers want from brands in terms of content. Read more - [Does an SEO audit improve website rankings?](https://www.digitalhothouse.co.nz/blog/does-an-seo-audit-improve-website-rankings/): In our latest post we look at whether an SEO audit can help to improve your website rankings and the steps involved - [Pocket Guide to Getting Started in Data Visualisation Using Graphs](https://www.digitalhothouse.co.nz/blog/pocket-guide-to-getting-started-in-data-visualisation-using-graphs/): Check out this brilliant guest post from Visme and a guide to getting started with data visualisation using graphs - [5 essential tips for SEO beginners](https://www.digitalhothouse.co.nz/blog/5-essential-tips-for-seo-beginners/): New to SEO? Check out our 5 essential tips for SEO beginners and learn how to optimise your website and drive more traffic - [The best digital marketing tactics for small businesses](https://www.digitalhothouse.co.nz/blog/the-best-digital-marketing-tactics-for-small-businesses/): Digital marketing can be challenging for small businesses. Check out our best digital marketing tactics for small businesses. - [How to choose pillar page topics](https://www.digitalhothouse.co.nz/blog/how-to-choose-pillar-page-topics/): In our latest post we talk about choosing your pillar page topics and what research you should do to decide on your pillar pages - [What is Digital PR and how can it help your SEO?](https://www.digitalhothouse.co.nz/blog/what-is-digital-pr-and-how-can-it-help-your-seo/): In our latest post we take a closer look at digital PR - what it is and how it can help your SEO. Learn more about digital PR - [What does Contently’s 2021 report tell us about what customers want from their content marketing?](https://www.digitalhothouse.co.nz/blog/what-does-contentlys-2021-report-tell-us-about-what-customers-want-from-their-content-marketing/): What do customers want from their content marketing? We drill down into a recent Contently survey to find out more - [A guide to repurposing content – content marketing tips](https://www.digitalhothouse.co.nz/blog/a-guide-to-repurposing-content-content-marketing-tips/): Whilst creating great content is a good way to drive more visitors to your site, repurposing your existing content can deliver high ROI - [Why keyword research should guide your content strategy](https://www.digitalhothouse.co.nz/blog/why-keyword-research-should-guide-your-content-strategy/): Read our latest blog and discover when keyword research should guide your content strategy and the value of long tail SEO - [How to use video to stay in touch with customers](https://www.digitalhothouse.co.nz/blog/how-to-use-video-to-stay-in-touch-with-customers/): The COVID-19 pandemic has increased the amount of video content created and consumed. Learn how to use video to stay in touch with customers - [What does the perfect Facebook and Instagram post look like and when should you post it?](https://www.digitalhothouse.co.nz/blog/what-does-the-perfect-facebook-and-instagram-post-look-like-and-when-should-you-post-it/): Want to know how to create the perfect Facebook and Instagram post and when you should post it? Check out our latest post - [How you can align your brand voice with your SEO strategy](https://www.digitalhothouse.co.nz/blog/how-you-can-align-your-brand-voice-with-your-seo-strategy/): Discover how to develop a brand voice and ensure it aligns with your SEO strategy so that your voice can be heard. Read more - [3 types of content that get more shares, likes, links, and comments](https://www.digitalhothouse.co.nz/blog/3-types-of-content-that-get-more-shares-likes-links-and-comments/): Want more engagement? Check out our latest post and discover three content types tjay get more shares, likes, links, and comments - [5 of the biggest digital marketing challenges faced by small businesses](https://www.digitalhothouse.co.nz/blog/5-of-the-biggest-digital-marketing-challenges-faced-by-small-businesses/): Daunted by the move to online? Check out the 5 biggest challenges faced by small businesses in digital marketing and some great tips - [13 digital marketing hacks to make your life easier](https://www.digitalhothouse.co.nz/blog/13-digital-marketing-hacks-to-make-your-life-easier/): Check out these 13 digitial marketing hacks to make your life easier, save you time and deliver a better ROI. Learn more - [How to improve your internal linking](https://www.digitalhothouse.co.nz/blog/how-to-improve-your-internal-linking/): Internal links are typically used to help people navigate their way around your website efficiently. Improve your internal linking today - [Title Tag Best Practices for SEO](https://www.digitalhothouse.co.nz/blog/title-tag-best-practices-for-seo/): In our latest post we provide you with some top tips to maximise the benefits of your title tags with examples of best practice --- ## Case Studies - [NEC](https://www.digitalhothouse.co.nz/case-study/nec/): Digital Hothouse designed and built the NEC NZ website with SEO at the core. Our SEO and content strategy then took NEC New Zealand to market leaders inside of two years. - [Paralympics](https://www.digitalhothouse.co.nz/case-study/paralympics/): Paralympics New Zealand were looking for a supplier that could provide them with digital marketing expertise, specifically around SEO and we were delighted with the opportunity to work with them to build their online presence. - [Oyster Bay Wines](https://www.digitalhothouse.co.nz/case-study/oyster-bay-wines/): Delegat came to Digital Hothouse looking for SEO for their Oyster Bay and Barossa Valley Estate websites. Digital Hothouse has achieved 146% increase for Oyster Bay and 125% increase for Barossa Valley Estate since 2019. - [Pacific Resort](https://www.digitalhothouse.co.nz/case-study/pacific-resort/): Digital Hothouse worked with Pacific Resort to improve their booking flow with an uplift of 562% more people going to their booking pages than from the control. We ran 2 separate tests with even the loser seeing a 400% uplift - [Postie](https://www.digitalhothouse.co.nz/case-study/postie/): If you are an e-commerce company looking to drive more organic traffic this year, check out our Postie SEO case study and talk to us today - [Smartwater](https://www.digitalhothouse.co.nz/case-study/smartwater/): Smartwater launched their website in March 2020 and engaged Digital Hothouse to help them drive targeted traffic to the website. Within 6 months, the website led the market in NZ and for a newly launched site was still returning almost 7% ROI in year 1 and 12% in year 2. - [Leading NZ Wine Brand](https://www.digitalhothouse.co.nz/case-study/leading-nz-wine-brand/): We worked with a leading NZ wine brand to create a content hub to help them engage better with their customers and drive traffic. See the results - [Explore New Zealand](https://www.digitalhothouse.co.nz/case-study/explore-new-zealand/): If you are thinking of investing in content marketing make sure you check our content marketing case study for Explore New Zealand and see our results - [CPG Hotels](https://www.digitalhothouse.co.nz/case-study/cpg-hotels/): CPG Hotels came to Digital Hothouse for full service digital management. We took their social media accounts from 0-16,500 followers in 3 months - [Southern Discoveries](https://www.digitalhothouse.co.nz/case-study/southern-discoveries/): Southern Discoveries is Milford Sound's leading tourism operator. Find out how we drove a 1,319% increase in sales through Google Adwords. Read more - [Lumino the Dentists](https://www.digitalhothouse.co.nz/case-study/lumino-the-dentists/): Read our SEO case study with Lumino The Dentists and find out how our SEO work led to a 721% increase in website enquiries. Read more - [Perfect Home](https://www.digitalhothouse.co.nz/case-study/perfect-home/): Perfect Home is a UK retailer who went online for the first time. Read how our SEO work generated website visits from 0 to 22500 - [Stuff.co.nz](https://www.digitalhothouse.co.nz/case-study/stuff/): Stuff.co.nz is NZ's 6th ranked website and Digital Hothouse is responsible for managing their Google Adwords profile driving a 2,200% increase in visits - [Makita](https://www.digitalhothouse.co.nz/case-study/makita/): Digital Hothouse manages the social media accounts for power tools giant Makita in NZ as well as delivering the strategy and content calendar. read more - [Fairfax Media](https://www.digitalhothouse.co.nz/case-study/fairfax-media/): Essential Mums is the go-to website for expert info on pregnancy. Find out how we achieved a 60% drop in their average cost per click in Google Adwords. - [GO Rentals](https://www.digitalhothouse.co.nz/case-study/go-rentals/): GO Rentals is one of NZ's most popular car rental companies. Find out how our SEO work delivered a 364% growth in organic sales in just 3 years. Read more - [Vomo Island Resort](https://www.digitalhothouse.co.nz/case-study/vomo-island-resort-fiji/): Vomo Island Resort is one of Fiji's most luxurious resorts. Find out how Digital Hothouse completely revamped their website design focusing on conversions --- # # Detailed Content ## Pages --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ## Posts --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ## Case Studies --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---