Gavin Hirst - Thursday 13th April 2017


Local Search Ranking Factors 2017 – what we can take away

The hotly anticipated Local Search Ranking Factors Survey results broke this week and they certainly threw up some interesting new revelations when it comes to the things you should be focussing on with your local SEO activity. This year the survey results and findings report were carried out by local SEO expert Darren Shaw, taking over the reins from David Mihm who has gone off to focus on a rather interesting sounding tool/service that will automatically generate newsletters by pulling in your Facebook content along with leading industry content sources – sounds pretty cool but enough of that – on to the main course!

The Top 8 local ranking factors for 2017

Below is a list of the top 8 local ranking factors for 2017 and how their importance compares with 2015. There are some interesting shifts – mainly the shift of importance from citations to links. There is also a…

Gavin Hirst - Tuesday 21st March 2017


Social Media Updates 2017

The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things can be tricky – there’s only so much you can read about on any given day and if you are working across all areas of digital marketing, keeping up with all the latest developments in all areas is not easy. That’s why we wanted to pull together some of our favourite little tips and shortcuts to help you to get the most out of whichever platform you are using and keep you up to date with what’s been going on.

These tips are based on questions we find ourselves asking or on things we see…

Gavin Hirst - Sunday 12th March 2017


Local SEO – looking beyond the snack pack

Following on from a recent post by Casey Meraz on the Moz blog, we wanted to follow up with a post of our own looking at local SEO and what your options are if you are not ranking in the local snack pack results.

First up we want to include a caveat to this post; tracking your results in the local 3-pack is getting harder and harder. With recent research suggesting that a searcher’s proximity is the biggest ranking factor, accurately monitoring your results in the local packs is very difficult unless you can be in all locations at all times. We track and monitor local results for all our clients. We know it is an important part of any SEO strategy. We also know that the results of ranking well in the 3-pack can lead to a high CTR. However we are learning that this should not…

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