The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.
As you know, here at Digital Hothouse we work across the full range of digital marketing activity…
With so many ranking factors to consider, one that often gets overlooked is good technical site health. Optimising your website for searchers is obviously a primary focus; making sure you deliver a great user experience is crucial and whilst your content sits at the heart of this, how your website is set up and configured from a technical perspective also plays a big part. Helping Google to crawl and index the content you want people to see more easily means that you are more likely to get more of the right people to your pages and as a result, you are more likely to rank well for your optimised keywords.
Analysing your technical set up
For many companies, a technical site audit is something that is done once at best, often when they engage with an SEO agency for the first time….
Price extensions are a Google AdWords extension that allow you to display prices for products/services within the ad. These were initially in the form of a list similar to sitelinks but now Google has transformed them to swipeable cards.
What does this mean for you?
The update to the format of price extensions means that even if the visitor does not click on your ad, they will still know what we are offering and at what price, helping to raise brand awareness and also helping the user to make price comparisons. Whilst this may not result in a click through to your website from the ad, hopefully it may lead to a future click either from paid or organic.
Generally price extensions allow you to highlight the price with a header and description of the product/service. You can use price extensions to…