Gavin Hirst - Tuesday 30th May 2017

Keyword Research in 2017 – A simple guide

Keyword research has certainly changed over the past four or five years. When we look back over our early blog post covering keyword research, it’s clear to see how far we have come and how much things have changed. Whilst the titles or our posts are still very relevant – ‘Keyword research – critical to any SEO strategy’ and ‘Keyword Research is changing – are you?’ – the methods covered in these two blogs are now very much out of date.

So exactly how should you be doing keyword research in 2017?

Learning from Ahrefs

We read a lot of articles about keyword research. It’s an essential part of our work here at Digital Hothouse from SEO to Content Marketing to AdWords. One of the posts that resonated the most with us of late was a great piece by Ahrefs (one of our favourite tools!) which took a deep…

Gavin Hirst - Monday 15th May 2017

Optimising you app for Search and the App Stores

If apps are not on your radar as an SEO then you could be missing out on some big opportunities. Even if you or your clients don’t have an app, with more and more apps surfacing in Google’s search results, app indexing is impacting on all areas of SEO activity on mobile and you need to join the party.

Whilst app packs are not as common in the SERPS in New Zealand as the US for example, we are starting to see more and more of these app packs appearing in the search results. Apps have been appearing in the search results on mobile and desktop for some time now. Until recently, they had always appeared as a standard blue link but the introduction of app packs has changed this. Their inclusion has dramatically improved app discovery – now 27% of people find apps through web search compared with…

Gavin Hirst - Thursday 13th April 2017

Local Search Ranking Factors 2017 – what we can take away

The hotly anticipated Local Search Ranking Factors Survey results broke this week and they certainly threw up some interesting new revelations when it comes to the things you should be focussing on with your local SEO activity. This year the survey results and findings report were carried out by local SEO expert Darren Shaw, taking over the reins from David Mihm who has gone off to focus on a rather interesting sounding tool/service that will automatically generate newsletters by pulling in your Facebook content along with leading industry content sources – sounds pretty cool but enough of that – on to the main course!

The Top 8 local ranking factors for 2017

Below is a list of the top 8 local ranking factors for 2017 and how their importance compares with 2015. There are some interesting shifts – mainly the shift of importance from citations to links. There is also a…

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