Gavin Hirst - Tuesday 21st March 2017


Social Media Updates 2017

The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things can be tricky – there’s only so much you can read about on any given day and if you are working across all areas of digital marketing, keeping up with all the latest developments in all areas is not easy. That’s why we wanted to pull together some of our favourite little tips and shortcuts to help you to get the most out of whichever platform you are using and keep you up to date with what’s been going on.

These tips are based on questions we find ourselves asking or on things we see…

Gavin Hirst - Sunday 12th March 2017


Local SEO – looking beyond the snack pack

Following on from a recent post by Casey Meraz on the Moz blog, we wanted to follow up with a post of our own looking at local SEO and what your options are if you are not ranking in the local snack pack results.

First up we want to include a caveat to this post; tracking your results in the local 3-pack is getting harder and harder. With recent research suggesting that a searcher’s proximity is the biggest ranking factor, accurately monitoring your results in the local packs is very difficult unless you can be in all locations at all times. We track and monitor local results for all our clients. We know it is an important part of any SEO strategy. We also know that the results of ranking well in the 3-pack can lead to a high CTR. However we are learning that this should not…

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…

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