Gavin Hirst - Tuesday 20th December 2016


Good site health is key to good SEO in 2017

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With so many ranking factors to consider, one that often gets overlooked is good technical site health. Optimising your website for searchers is obviously a primary focus; making sure you deliver a great user experience is crucial and whilst your content sits at the heart of this, how your website is set up and configured from a technical perspective also plays a big part. Helping Google to crawl and index the content you want people to see more easily means that you are more likely to get more of the right people to your pages and as a result, you are more likely to rank well for your optimised keywords.

Analysing your technical set up

For many companies, a technical site audit is something that is done once at best, often when they engage with an SEO agency for the first time….

Paul Thornton - Wednesday 7th December 2016


The impact of Google AdWords Price Extensions’ New Look

Google Adwords logo

Price extensions are a Google AdWords extension that allow you to display prices for products/services within the ad. These were initially in the form of a list similar to sitelinks but now Google has transformed them to swipeable cards.

What does this mean for you?

The update to the format of price extensions means that even if the visitor does not click on your ad, they will still know what we are offering and at what price, helping to raise brand awareness and also helping the user to make price comparisons. Whilst this may not result in a click through to your website from the ad, hopefully it may lead to a future click either from paid or organic.

Generally price extensions allow you to highlight the price with a header and description of the product/service. You can use price extensions to…

Gavin Hirst - Wednesday 30th November 2016


Social Media Trends for 2017

 

 

All the major messaging app logos

Whilst we focus a lot on our core business of SEO here at Digital Hothouse, we never look at one thing in isolation. Between us, we have over 25 years’ experience in the sector covering all aspects of digital marketing which helps us to provide a more holistic approach for our clients. One area that we have seen a huge growth in over the past couple of years is companies, specifically in New Zealand, investing more time and money into managing their social media platforms effectively, and with good reason. Smart Insights reported in January of this year that of the world’s population of 7.395 billion, there are now 2.307 billion active social media users, a growth of 10% from 2015. In the Asia-Pacific region where New Zealand sits, the growth rate was up 14%…

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