Local
SEO
Local SEO
Local
Let our local SEO services boost your online visibility, attract more nearby customers, and drive business growth.
Google Business Profile Management
Citation & directory listing management
Location landing page optimisation
Create local content
Monitor local performance
Local SEO has become an integral part of any successful SEO strategy, especially for businesses that have a physical presence within their local communities. Appearing in the search results when people are searching locally can make or break the success of your business and it’s important to get things right when it comes to local SEO.
If you want to get more people through your shop door, then you need more people to find you online. It’s estimated that up to 50% of all web searches now have a local intent, returning a local search result. If your business is not appearing in these local results, you are missing out on potential visitors and customers.
Google Business Profile management
Managing your Google Business Profile is one of the key elements when it comes to successful local SEO. A complete and optimised profile can help your business appear in local search results, generate more website traffic and leads, and build trust with potential customers.
By regularly updating your profile with accurate information and engaging content, you can improve your online visibility and reputation. Additionally, Google Business Profile management provides valuable insights and analytics that can help you make data-driven decisions to improve your local SEO strategy.
We managed hundreds of Google Business Profile accounts, successfully driving thousands of visitors to our client’s websites and helping to improve their overall brand visibility.
Citation and directory listing management
Alongside the management and optimisation of your Google Business Profile, managing your citations and directory listings is also important for local SEO.
It involves the practice of maintaining consistent and accurate information about a business across various online directories and platforms. This includes ensuring that the business name, address, and phone number (NAP) are consistent and up-to-date, as well as managing reviews and ratings on these platforms.
By optimising citations and directory listings, businesses can improve their online visibility, reputation, and ranking in local search results. This can lead to increased organic traffic and higher quality leads from nearby customers.
Location landing pages
When we work with clients that have a focus on specific geographic locations, we work with them to create location landing pages that are specifically optimised to rank for local search queries relating to those locations.
These pages typically feature location-specific content, such as business hours, contact information, and customer reviews, as well as relevant keywords and phrases.
By creating high-quality location landing pages, businesses can improve their online visibility and attract more qualified traffic from nearby customers.
Location landing pages can also help build trust and credibility with the local audience, leading to increased brand recognition and loyalty.
Create local content
One thing that many SEO agencies overlook is the power of local content to support their main local SEO efforts. Topical relevance – in this case, a specific location – is an important ranking factor for Google so creating more relevant content about a specific location that adds value to your customers is a great way to improve your local SEO performance.
Creating additional and relevant local content can also help to improve your internal linking structure, allowing you to build out a hub and spoke model where all the spokes feed back into your primary location landing page.
Local content can also help establish the business as an authority in their local area, leading to increased brand recognition and customer loyalty.
How long does it take to see results from local SEO?
The timeframe to see results from local SEO can vary depending on various factors, such as the competitiveness of the local market, the existing online presence of the business, and the effectiveness of the SEO strategy.
Generally, businesses can expect to see some improvement in their online visibility and traffic within a few weeks or months of implementing a local SEO strategy. However, to achieve significant and sustainable results, businesses should plan for a long-term approach to local SEO, as it takes time to build authority, attract high-quality links, and establish a strong online presence.
What is the difference between SEO and local SEO?
SEO and local SEO are similar in that they both aim to improve a website’s visibility and ranking on search engine results pages. However, there are some key differences between the two.
SEO is focused on improving a website’s ranking on a global or national level, while local SEO is focused on improving a website’s ranking in local search results.
Local SEO also involves optimising a website’s online presence in local directories and platforms, as well as creating content and building links specific to a particular geographic area.
Overall, local SEO is an important component of a comprehensive SEO strategy for businesses targeting a local audience.
What are the most important factors for improving local search rankings?
Improving local search rankings requires a multifaceted approach, but some of the most important factors include optimising a business’s Google Business Profile, building high-quality backlinks from relevant websites, and having consistent and accurate citations across local directories.
In addition, creating high-quality local content that targets specific keywords and phrases can help improve rankings. Online customer reviews and ratings also play a significant role in local SEO, as does website speed, mobile responsiveness, and user experience.
Ultimately, a comprehensive local SEO strategy requires a combination of on-page and off-page optimization tactics, as well as ongoing monitoring and analysis.
How important are online customer reviews for local SEO?
Online customer reviews are an important factor in local SEO, as they can significantly impact a business’s search ranking and online reputation. Positive reviews not only improve a business’s visibility in search results, but they also help build trust and credibility with potential customers.
In addition, online reviews can provide valuable feedback to businesses, helping them to improve their products or services and meet the needs of their customers more effectively.
Businesses that actively encourage and respond to online reviews, while addressing negative feedback in a professional and helpful manner, are more likely to see improved search rankings and increased customer loyalty.
How can I track the success of my local SEO efforts?
Tracking the success of local SEO efforts involves monitoring several key metrics. One of the most important metrics is organic traffic, which can be tracked using tools like Google Analytics. Local search rankings and the performance of Google Business Profile listings can be tracked using tools like Google Search Console and Google Business Profile Insights.
In addition, businesses can track the number and quality of online reviews and customer feedback, as well as the number of backlinks and citations their website receives. By analysing and tracking these metrics over time, businesses can determine the effectiveness of their local SEO strategy and make adjustments as needed.
