Adwords Posts

Gavin Hirst - Thursday 26th January 2017

Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…

Paul Thornton - Wednesday 7th December 2016

The impact of Google AdWords Price Extensions’ New Look

Google Adwords logo

Price extensions are a Google AdWords extension that allow you to display prices for products/services within the ad. These were initially in the form of a list similar to sitelinks but now Google has transformed them to swipeable cards.

What does this mean for you?

The update to the format of price extensions means that even if the visitor does not click on your ad, they will still know what we are offering and at what price, helping to raise brand awareness and also helping the user to make price comparisons. Whilst this may not result in a click through to your website from the ad, hopefully it may lead to a future click either from paid or organic.

Generally price extensions allow you to highlight the price with a header and description of the product/service. You can use price extensions to…

Gavin Hirst - Friday 26th February 2016

Google’s New SERPs Layout – what it all means for SEO and PPC

We have been reading with interest all the blogs and news posts regarding the significant changes to the Google search results pages (SERPs) this week and, having sat back and taken it all, we’re ready to throw our two-penneth into the ring.

What exactly has changed with the SERPs?

First up, for those who may not have seen it yet, Google rolled out one of their biggest changes to the SERPs for a good number of years this week when it removed the text ads from the right hand side of the page. They have instead replaced this with four text ads (instead of 3) in the mainline area above the organic results for ‘highly commercial queries”.

Top of a Google SERPs showing new four ad layout

Three text ads will also be shown at the bottom of the SERPs under the last…

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