The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.
As you know, here at Digital Hothouse we work across the full range of digital marketing activity…
With so many ranking factors to consider, one that often gets overlooked is good technical site health. Optimising your website for searchers is obviously a primary focus; making sure you deliver a great user experience is crucial and whilst your content sits at the heart of this, how your website is set up and configured from a technical perspective also plays a big part. Helping Google to crawl and index the content you want people to see more easily means that you are more likely to get more of the right people to your pages and as a result, you are more likely to rank well for your optimised keywords.
Analysing your technical set up
For many companies, a technical site audit is something that is done once at best, often when they engage with an SEO agency for the first time….
For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.
What is the planned update?
Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…