SEO Posts

Gavin Hirst - Monday 15th May 2017


Optimising you app for Search and the App Stores

If apps are not on your radar as an SEO then you could be missing out on some big opportunities. Even if you or your clients don’t have an app, with more and more apps surfacing in Google’s search results, app indexing is impacting on all areas of SEO activity on mobile and you need to join the party.

Whilst app packs are not as common in the SERPS in New Zealand as the US for example, we are starting to see more and more of these app packs appearing in the search results. Apps have been appearing in the search results on mobile and desktop for some time now. Until recently, they had always appeared as a standard blue link but the introduction of app packs has changed this. Their inclusion has dramatically improved app discovery – now 27% of people find apps through web search compared with…

Gavin Hirst - Thursday 13th April 2017


Local Search Ranking Factors 2017 – what we can take away

The hotly anticipated Local Search Ranking Factors Survey results broke this week and they certainly threw up some interesting new revelations when it comes to the things you should be focussing on with your local SEO activity. This year the survey results and findings report were carried out by local SEO expert Darren Shaw, taking over the reins from David Mihm who has gone off to focus on a rather interesting sounding tool/service that will automatically generate newsletters by pulling in your Facebook content along with leading industry content sources – sounds pretty cool but enough of that – on to the main course!

The Top 8 local ranking factors for 2017

Below is a list of the top 8 local ranking factors for 2017 and how their importance compares with 2015. There are some interesting shifts – mainly the shift of importance from citations to links. There is also a…

Gavin Hirst - Sunday 12th March 2017


Local SEO – looking beyond the snack pack

Following on from a recent post by Casey Meraz on the Moz blog, we wanted to follow up with a post of our own looking at local SEO and what your options are if you are not ranking in the local snack pack results.

First up we want to include a caveat to this post; tracking your results in the local 3-pack is getting harder and harder. With recent research suggesting that a searcher’s proximity is the biggest ranking factor, accurately monitoring your results in the local packs is very difficult unless you can be in all locations at all times. We track and monitor local results for all our clients. We know it is an important part of any SEO strategy. We also know that the results of ranking well in the 3-pack can lead to a high CTR. However we are learning that this should not…

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