SEO Posts

Gavin Hirst - Thursday 13th April 2017


Local Search Ranking Factors 2017 – what we can take away

The hotly anticipated Local Search Ranking Factors Survey results broke this week and they certainly threw up some interesting new revelations when it comes to the things you should be focussing on with your local SEO activity. This year the survey results and findings report were carried out by local SEO expert Darren Shaw, taking over the reins from David Mihm who has gone off to focus on a rather interesting sounding tool/service that will automatically generate newsletters by pulling in your Facebook content along with leading industry content sources – sounds pretty cool but enough of that – on to the main course!

The Top 8 local ranking factors for 2017

Below is a list of the top 8 local ranking factors for 2017 and how their importance compares with 2015. There are some interesting shifts – mainly the shift of importance from citations to links. There is also a…

Gavin Hirst - Sunday 12th March 2017


Local SEO – looking beyond the snack pack

Following on from a recent post by Casey Meraz on the Moz blog, we wanted to follow up with a post of our own looking at local SEO and what your options are if you are not ranking in the local snack pack results.

First up we want to include a caveat to this post; tracking your results in the local 3-pack is getting harder and harder. With recent research suggesting that a searcher’s proximity is the biggest ranking factor, accurately monitoring your results in the local packs is very difficult unless you can be in all locations at all times. We track and monitor local results for all our clients. We know it is an important part of any SEO strategy. We also know that the results of ranking well in the 3-pack can lead to a high CTR. However we are learning that this should not…

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…

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