Gavin Hirst - Wednesday 30th November 2016

Social Media Trends for 2017



All the major messaging app logos

Whilst we focus a lot on our core business of SEO here at Digital Hothouse, we never look at one thing in isolation. Between us, we have over 25 years’ experience in the sector covering all aspects of digital marketing which helps us to provide a more holistic approach for our clients. One area that we have seen a huge growth in over the past couple of years is companies, specifically in New Zealand, investing more time and money into managing their social media platforms effectively, and with good reason. Smart Insights reported in January of this year that of the world’s population of 7.395 billion, there are now 2.307 billion active social media users, a growth of 10% from 2015. In the Asia-Pacific region where New Zealand sits, the growth rate was up 14%…

Paul Thornton - Tuesday 22nd November 2016

Google’s Mobile First Index – what it means for you

For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.


What is the planned update?

Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…

Gavin Hirst - Wednesday 16th November 2016

Influencer marketing – time to join the party?

Every year we seem to go through a cycle of the next big thing in Digital Marketing and judging by the articles landing in my inbox of late, influencer marketing is THE big thing to focus on right now. Influencer marketing is not a particularly new concept. Driven by social media, brands have had to shift tack in order to appear in people’s feeds with the introduction of Facebook and Instagram’s algorithm which controls the content that is delivered into your feed. In order to combat this, people have turned to highly influential individuals on social media in order to reach out to their target audience with a different kind of message.

Influencer marketing is growing

A simple search on Google Trends shows us how much influencer marketing is growing worldwide. Those who jumped on board early have been reaping the benefits since early 2015 but I think we can expect…

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