Perfect Home is an experienced bricks and mortar retailer, but they were a new entrant to the UK online retail sector. Their website first went live in June 2011, and they needed traffic and conversions – and FAST. That’s why they got in touch with Digital Hothouse.
As this was the first time Perfect Home had done business online, the brief was clear; attract relevant traffic to the site that is likely to convert into tangible sales. Sounds simple but as a new entrant to the market, it can take time to build up authority online. We had to ensure that we were clear about Perfect Home’s core business and align our SEO activity with their goals. Perfect Home provided us with some key terms to focus on and we did the rest. The results below speak for themselves.
Alongside our web partners in the UK, Digital Hothouse were engaged to work on achieving rankings, and more importantly, conversions, through organic positions on Google.co.uk. Because discussions were open before the website went live, Digital Hothouse were able to ensure that the website was optimised ready to be indexed by the Search Engines.
Once the SEO was implemented and the website went live, Digital Hothouse conducted a rigorous organic, white-hat link building campaign to get the Perfect Home website indexed and then ranking for the search phrases identified. The rankings below are on Google.co.uk:
- “Catalogues for Bad Credit” went from no ranking at all to 1st
- “Pay Weekly Appliances” went from no ranking at all 1st
- “Weekly Payment Stores” went from no ranking at all to 1st
- “Pay Weekly Televisions” went from no ranking at all to 5th
- “Pay Weekly Stores” went from no ranking at all to 2nd
Rankings are great, and these dramatic improvements showed that we clearly know what we’re doing! What a business really needs though, are more visitors and customers. From our work completed solely on non-branded organic search:
Monthly visits to the website went from 0 to22500
Over7000 completed applications
Over1800 call back requests
Digital Hothouse exceeded all our expectations! They delivered better rankings, more traffic and more sales than we could have hoped for. Their SEO work was absolutely instrumental in ensuring the success of our launch into the online world. We got great results, fast and we have no hesitation in thoroughly recommending their work to anyone wanting to do business onlineNic Jones Managing Director, Perfect Home UK
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