Gavin Hirst - Thursday 17th June 2021

2021 guide to keyword research for small businesses

Keyword research is a core element of any successful SEO strategy. It’s an ongoing process that impacts on all aspects of your business, not just SEO.

Using the keywords that people use to find your products, services and business throughout all of your marketing channels, including your website, social platforms and paid advertising, ensures you have a consistent voice, and you are reaching out to people using keywords they are familiar with.

If you’re a small business, thinking about keyword research can be daunting, however, it doesn’t have to be. A lot of keyword research is common sense. If you sell blue widgets, then a lot of relevant keywords are going to relate to blue widgets. The key to successful keyword research is to go beyond the head terms like ‘blue widgets’ and uncover all the topically relevant keywords that will make you the authority on blue widgets.

What is keyword…


Gavin Hirst - Thursday 10th June 2021

What does the perfect Facebook and Instagram post look like and when should you post it?

Despite the best efforts of platforms like Tik Tok, Snapchat, Pinterest and even Twitter, when it comes to social media platforms for businesses, Facebook and Instagram still rule the roost.

Facebook (2.23 billion monthly active users (MAUs) and Instagram (1 billion MAUs) pull in a huge number of visitors and whilst YouTube (1.9 billion MAUs), WhatsApp (1.5 billion MAUs) and Messenger (1.3 billion MAUs) are all major platforms, none can offer the same levels of reach, engagement and most importantly, measurability as the big two.

The way businesses use each of the social media platforms listed above (as well as many other platforms available out there) varies significantly from platform to platform. There is no one-size-fits-all approach to posting on social media and that’s why you need to tailor your posts to the specific platform you are posting on.

Whilst cross-platform posting can be an efficient use of your time,…


Gavin Hirst - Friday 28th May 2021

5 tips to come up with new blog content ideas

We’ve all been there. Your boss has asked you to present some great new ideas for new blog content and you have hit a brick wall. You feel like you have literally written all there is to write about everything.

Your content calendar has some gaping holes that need to be filled and you need ideas quickly.

But where do you look for inspiration?

Thankfully, help is on hand. Because we’ve been there, we also know how to come up with inspiring new ideas that will both impress your boss, but more importantly, entertain, educated and inform your readers. Now we’re talking.

Generating unique blog content ideas

One of the biggest struggles for content writers is to write about something new and unique. There are times when you have to accept that this is simply not possible.

With over 7.5 million blog posts published every day, finding something that is completely unique is getting harder…