Guest Post - Wednesday 19th September 2018

Five Reasons Why Instagram Stories Are For You

Instagram Stories feature might have been recently introduced, but its engaging nature and huge reach made it a quite popular marketing tool, especially amongst the business community.

Instagram Stories feature already boasts of a growing figure of more than 300 million daily users and a third of these spend around 28 minutes watching Stories every day. On top of that, 20% of Instagram Stories posted by businesses end up in direct interaction with a user.

With all that, if your business isn’t already using it, then it’s about time it started because you can’t afford to miss out on utilizing this powerful marketing tool to grow your business.

Still, need convincing? Here are five reasons why your business needs to use Instagram Stories:

1.      Enjoy A Massive Reach

Since there are quite many people viewing Instagram Stories every day, you can reach a broader audience by posting there. For instance, Mercedes-Benz Cars…


Caitlin Draper-Wheeler - Thursday 13th September 2018

Technical Audits Are Crucial To Consistent SEO

Technical SEO provides the backbone of any high performing website. Just like when building a house, you would lay the foundations before painting the walls. Technical SEO works in the same way; having the correct foundation for your site to be built on is key to sustaining and growing your organic performance.

Just like a house it also requires regular maintenance and upkeep to keep it in the best condition. Technical auditing is a large part of this, but that doesn’t have to mean putting your site through a rigorous technical auditing process every week. Instead, build a plan that allows you to stay on top of the technical health of your website and still being able to find time to focus on writing that perfect blog post, and picking the perfect shade of white for your walls.

This plan is a three-pronged approach that allows you to stay on top…

Yohei Guy - Tuesday 28th August 2018

Local SEO – 5 tips to improve your local SEO performance

Let’s not beat around the bush. Local SEO is hard.

If you represent a business in a large city and you’re aiming for a Top 3 maps business listing (Snack Pack), then it’s even harder.

You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong.

It can be a very lonely place.

An important thing to do to retain your sanity is to be realistic and confront a few honest truths.

One of those truths is that no one knows with full certainty, how or who will make it into the coveted Snack Pack for any given search query. Not the best SEO Specialists, not the people working at Google. I’m not even convinced Google itself has any idea before the results page is produced.

So why is this?

Whilst there are lots of things you can do…

Tags: Local SEO SEO