Gavin Hirst - Thursday 30th June 2022

Do you need to adapt your content for voice search?

Yep, it’s 2022 and we are still talking about voice search.

We wrote our first article about voice search back in 2018. To be honest, it could have been as far back as 2011 when Google first launched voice search but, in our defence, it was more of a novelty when it first launched and not something for SEOs to focus on.

That’s certainly not the case today.

Back in 2018, we talked about how that year was going to be the tipping point. People were going to start using voice search “naturally” and it would no longer feel like a gimmick. We even had a load of data from Think with Google to support these claims.

Four years on, two of which have been spent in the middle of a worldwide pandemic, and it feels like we still haven’t reached that tipping point.

According to research from eMarketer in 2020, they…


Gavin Hirst - Thursday 23rd June 2022

How important is your About Us page?

As an SEO agency, our main priority is not on optimising the About Us page.

Maybe it should be.

Since the COVID-19 pandemic started in early 2020, there has been a huge shift in the way people interact with businesses online.

For a start, lots more people are shopping for products and services online. According to a report by Digital Commerce 360, they estimate that the pandemic contributed an extra $218.53 billion to e-commerce’s bottom line in the US over the past two years.

In 2020, the coronavirus added $102.08 billion in U.S. eCommerce, and it added $116.45 billion in 2021, according to Digital Commerce 360 estimates.

Not only are more people shopping online, but they are also spending more time researching online. According to the Salesforce annual report, State of the Connected Customer, 86% of people included in the study said the societal role of companies is changing since the pandemic,…


Gavin Hirst - Friday 10th June 2022

5 free* link building techniques [and how they can work for your business]

You’ve landed on this blog either a) because you’re interested in link building, b) because it said you can get something for free in the headline or c) because you are hoping for a quick, free and easy way to build links back to your site.

Well, the truth of it is, nothing ever comes for free. Hence the asterisk.

The techniques described in this blog won’t cost you anything in terms of tools. Everything mentioned here can be done through the free versions of the various tools mentioned.

So what’s the cost I hear you say?

Well, like everything that revolves around link building – blood, sweat and tears. And in many cases, time. Your own time never comes for free. There is a cost associated with everything you do during your working day so whilst there may be no direct cost to your business, effective link building is going to take…