The importance of strong SEO content
The importance of strong SEO content in the context of the internet as we know it today, cannot be understated. An estimated half of our global population are internet users, and with nearly 2 billion sites on the web, everyone wants a piece.
Search engines like Google, Bing and Yahoo help users find what they need through the trillions of pages vying for their attention. They do so using complex algorithms in programs that crawl through the web to find the most relevant sites based on an individual’s search query.
By following some SEO fundamentals, you can significantly increase the chances of your site featuring high on the all-important search engine results page (SERP). According to Advanced Web Ranking, nearly half of all click-throughs go to pages with a Top 3 SERP ranking, and those are statistics that can’t be ignored.
But what does good content…
There are rumours and misconceptions all over the internet that SEO is dead. This could not be less true. SEO remains just as relevant today as it has always been. The only difference is that it is constantly evolving to keep up with the ever-changing demands of modern internet users.
Every serious business knows the importance of ranking highly for organic search, and they always keep up with the latest trends in search engine optimisation to enjoy better visibility.
In this article, we will explore 4 essential SEO techniques you need to pay attention to if you want to gain an edge over the competition.
User Experience and Visibility
User experience is possibly one of the most important aspects of your SEO efforts and you need to ensure that it is on point. There are many factors that contribute to a great user experience, such as fast-page loading speed, clear and understandable…
Gone are the days when dominating local search was easy.
Go back a few years and you could rank high in local searches with three steps:
- Claim a Google My Business listing
- Get on a local online directory
- Have decent on-site SEO on your website
Nowadays, the competition is tighter. As a matter of fact, small business comprises 97% of all businesses in New Zealand.
More businesses spring up and more websites flood the online world. Google also reduced the number of featured local businesses – aka the local pack – from seven to only three.
Uncertain where to start? Not sure what local SEO strategy you should implement for your business? The following 7 points should help:
#1. Title and Meta Tags Matter
On-site SEO matters when you want to conquer Google’s search engine results page (SERPs). Of the different elements you can fiddle and fine-tune, however, it’s your page titles and…