In today’s fast-paced digital world, video content is key to conducting a successful online marketing campaign. Video marketing is essential because it provides the value, relevance, and content customers need in a way that’s convenient for them.
What’s even better is that if you use video the right way you can boost your video SEO, improve your website ranking, and make it easy for customers and followers to find your site.
Want to learn more about video SEO and how you can optimise video content for your website? In this article, we’ll cover why video is important and 7 reasons why video SEO is a good strategic investment.
Why is Video Important?
Today, customers are engaging with traditional pop-ups or print content much less than they used to. They want content that will engage, educate, and inform them. And considering that people spend 1/3 of all their online activity watching…
If your sales and marketing teams seem to be working overtime, chances are your business strategy is not aligned with a social media plan. This can lead to a huge loss for your company in terms of finances and possibly, customers. Studies show that more than half of business selection processes are carried out in the digital world, which is often lost on a company’s sales team. It is therefore essential to increase the visibility of your brand and products to these invisible prospects, using as many social media platforms as possible.
Social Media Marketing and your Brand Image
Social media marketing provides a means for business owners to be aware of issues surrounding their products and services. If there is a problem with your product or service, you can know about it immediately and take the necessary steps to handle the problems as soon as possible. Customers will choose a…
Struggling to improve your search engine position?
It’s an ever-changing world where even things which once seemed fundamental can be fairly questioned.
Keeping up can be a challenge, and the first step is being aware of the ranking factors which are bringing you down. Armed with this knowledge, you’ll be ready to step up.
Also, bear in mind that there are hundreds of companies targeting the same keywords as you. It’s not an insurmountable challenge to rise to the top, but they’re improving too. You need to be quick to grab opportunities to move up.
Here are seven key ranking factors you need to address to fix your search engine position.
1. Use Structured Data
Search engines use ‘crawlers’, which are bots designed to catalogue your website and its pages. Structured data highlights bits of your site for their attention.
It’s kinda complex, but really interesting. You can learn more about it here.