Caitlin Draper-Wheeler - Thursday 28th June 2018

10 eCommerce SEO essentials for your online store

There’s a big difference between writing a blog with SEO in mind and launching a new product page that’s optimised for SEO. But with these 10 eCommerce SEO tips, you can get yourself ranking higher and higher.

ecommerce seo

Managing an eCommerce site can be difficult. With so many pages to look after, update and optimise, it can be tricky to know where to start.

Whilst there is a lot of general SEO advice out there, we wanted to provide some specific eCommerce SEO tips, designed to maximise the optimisation of your online store, to help you drive more organic traffic for more conversions.

Here are ten eCommerce specific SEO tips that will help you to optimise your site and start seeing some serious results:

1 – Start with the right foundations

Just as a house is planned so that it makes logical sense when you move between…


Gavin Hirst - Thursday 28th June 2018

How to Optimize Your Website for Google’s Mobile-First Index

We know that Google’s mobile-first index is coming. As is the norm with Google, we’re just not sure when. At the SMX Advanced conference in Seattle back in June, Gary Illyes said the launch will probably be in early 2018.

But we can expect a fairly soft roll out on this one, and it’s also likely that Google will be providing webmasters with a lot of guidance, as this is a huge move with the potential to create havoc for a lot of great websites if they get it wrong.

With that timeline in mind, there are things you can do now to make sure you are ready for the switch to the mobile-first index. We’re going to assume that you either have a dedicated mobile (m.) website or, better still, a responsive site. If not, you might want to get that sorted out before you continue…


Gavin Hirst - Thursday 21st June 2018

How to increase conversions with User Generated Content – 3 tactics you can implement today

UGC is a great way of connecting with your customers and building your credibility as a brand.

User Generated Content (UGC) is not a new concept. It is perhaps something that is not necessarily done well or maximised to its fullest potential. UGC is a great way of adding real credibility to your marketing messages. Whether it’s reviews, social proof, case studies, testimonials, a community board…there are lots of ways to collate and curate UGC and maximise its potential for your business.

Why is User Generated Content so important?


One thing that people crave these days when they are making a purchase is authenticity. With so much competition, both on the high street and online, brands who achieve authenticity are the ones that are most able to stand out.

In a study run by Cohn & Wolfe, 63% of consumers said they would rather buy…