It’s no secret that blog posts are one of the most effective tools when it comes to content marketing.
It’s also no secret that the internet is saturated with blog posts.
So, how do you make sure your blog posts stand out in a chaotic and crowded market?
Well, over the last 5 years, we have collected a lot of data on the blog posts we have published for a wide range of clients we work with. This data is used to help us refine our content strategies and ensure we are maximising the potential engagement and reach of those posts, as well as ensuring we have the best possible chance of ranking for the keywords we are targeting.
There are lots of different types of blog posts to explore and each has its pros and cons. Take this post for example. What we hope to achieve with this post is to leave…
The COVID-19 pandemic has caused chaos around the world and businesses larger and small have felt the impact of lockdown restrictions and changes in the way people go about their day to day lives. For those businesses lucky enough to be coming out of the other side of the pandemic, content marketing is going to become a hugely important part of a brand’s marketing mix in 2021 and beyond.
No industry and no businesses have been immune from the impact of COVID-19. These are extremely challenging times for businesses big and small and one of the first things to go during cost-cutting exercises is typically the marketing budget.
Content marketing is one of the most cost-effective tactics in the marketing mix. It’s also an area that is on the up. Traditional paid advertising is going the other way. Even pre-COVID, fewer companies were investing in printed publications and making a…
Whilst the art of optimising web pages has changed significantly over the past ten years, there are still a number of fundamental tactics that are still really important if you want your content to rank for keywords that are going to drive relevant traffic to your website.
Long gone are the days of keyword stuffing. That, however, doesn’t mean that keywords are no longer important.
Whilst there has been a definite shift towards the importance of optimising your copy for ‘topics’, the fact of the matter is this: if your copy doesn’t contain a keyword you want to rank for, it’s highly unlikely that you will rank for it.
And that’s what makes keyword research such an important and integral part of your SEO and content strategies.
Write for your audience, not for Google
Whilst it’s important to optimise your copy for the keywords you identify in your keyword research, it’s perhaps even more…