Gavin Hirst - Friday 21st January 2022

What is advocacy marketing?

The goal of any marketing strategy is to acquire new customers that will be passionate about your products or services. Customers that, once they discover your brand, come back time after time, talk about your brand online and rush to tell their friends about your products or services.

This type of loyal customer is known as an advocate.

What is an advocate?

An advocate is someone who has a passion for something. It may be football. It may be craft beer. It will hopefully be your brand.

A brand advocate is someone that not only loves your products or services, but they love everything your brand stands for. They get right behind your ethos and your values, and these are typically values that align with their own.

Brand advocates will typically take any and every opportunity to engage with your brand and to share their experience of your brand with their friends and family…


Gavin Hirst - Monday 17th January 2022

Relatability – The First Step Towards Great Storytelling

Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time.

One of the strongest traits of storytelling is its relatability to the people engaging them. A story’s relatability allows people to empathise with the plot, themes and characters in an intimate way so that its core message is one that becomes meaningful to us. It is, what some describe, the quality that enables us to become part of the story and makes the good ones resonate so deeply.

Relatability in storytelling can be just as effective as part of a digital marketing strategy as it can be in a work of fiction. Whether used through your website, social media,…

Gavin Hirst - Monday 20th December 2021

How AI is impacting the digital marketing industry

Artificial intelligence (AI) is becoming an integral part of our day to day lives – even if we don’t always know it. From the adverts we see on our social media feeds or Google searches to the cybersecurity protection we get on our phones, computers, and networks – AI is having an impact on many industries around the world, and digital marketing is no exception.

AI is now helping to shape a new digital era and its impact is already significant and continuing to grow. AI, along with machine learning (ML) is helping companies to develop more robust and data-driven digital strategies, optimise campaigns and improve ROI.

AI and ML are revolutionising the way businesses attract, retain and service their customers. Using data insights, businesses are using AI as a way to create business advantage, however, it is only a matter of time before more businesses jump on board and…