One thing that has improved due to the COVID-19 pandemic is the use of video platforms, not only for pushing out key marketing messages but as a way of keeping in touch with customers, delivering services and providing a revenue stream for businesses that have been unable to welcome people to their premises.
According to a recent report by HubSpot, video is now the most commonly used form of content marketing, overtaking blogs and infographics. One of the likely causes of this is that people who were perhaps not comfortable in front of a camera pre-COVID have been forced to use video in order to keep their business going and this, in turn, has led to it becoming a more valuable platform for marketers.
The report goes on to say that, “Media uploads increased by 80% YoY in 2020, as consumers spent most of their time at home passing time…
Whether you are a small or large business, it’s likely that your website is growing as quickly as you are. What started out as a simple 10-15 page website has suddenly grown to tens, if not hundreds of pages and during that time, all you have done is added content to the site without ever taking stock of the pages you are adding and the overall impact this is having on your SEO.
Blog posts, product pages, contact pages, promo landing pages – the list of new content that you have created goes on and before you know it, you have a site with hundreds of pages and potentially hundreds of new SEO issues.
Without a clear audit process in place, these SEO issues can quickly get away from you. Keeping up with broken links, duplicate content and messy site structure can quickly go unnoticed as you battle to push…
Whilst many businesses have jumped onto the LinkedIn bandwagon, there are still plenty of businesses that are either a) not using LinkedIn at all or b) have a LinkedIn profile but are not maximising the potential of the platform.
Once upon a time, LinkedIn was a platform used by people looking for jobs. It was a chance to create an online CV that could be viewed by prospective employers and a space to showcase your skills and get feedback from colleagues and people you work with.
It has evolved into much, much more. Especially for businesses.
Whilst individuals continue to use LinkedIn to build personal relationships, make introductions to prospective clients and customers and stay up to date with industry trends, there is a real opportunity for businesses to market both their products and services as well as promoting themselves as thought leaders within their relevant sector.
If you are not using LinkedIn…