Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site.
It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource.
SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to its detriment because SEO, if done right, has the potential to deliver fantastic return on investment.
The good news is that many of the SEO essentials you should be doing aren’t that hard, so long as you’re prepared to commit time upfront.
To prove the point, I’ve highlighted 5 easy…
Here a Digital Hothouse, we work with clients large and small. Whilst it’s great working with bigger brands, we enjoy the challenge of working with SMBs who are fighting those bigger brands for a slice of the organic pie.
For as many companies as we take on as clients, we have to turn twice as many down. This is often down to budgetary constraints – we simply can’t deliver ROI with the budget available, especially for small businesses.
This doesn’t mean we just leave those prospective clients out to dry. Just because you’re a small to medium sized business today doesn’t mean you will be in 12 months or 2 years down the line. We always try to a) pass these prospects on to some trusted freelancers who we know can do more within their budget or b) we provide them with a set of tips that will help them to…
We all know that writing content that attracts links is one of the most difficult tasks an SEO faces. Not only are people sceptical of linking to sites they don’t have a previous relationship with, you’re also competing with lots of other sites for those valuable links.
There are some tactics you can deploy that will certainly help you when it comes to getting more links. These are not quick fixes. Link acquisition, however you do it, takes time.
With the right tools, time spent researching and some high quality outreach, you can get links back to your site from relevant, high quality domains that will help to drive more clicks to your content and improve your domain authority.
Let’s take a look at how.
Tip #1 – Create a post that links out to other great resources
If you are based in a sector where there are plenty of other people writing about…