Gavin Hirst - Wednesday 26th September 2018

3 types of link-worthy content

Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more rejections than you do successes and it can be a super-frustrating way to spend a day.

It can be better though.

Instead of treating link outreach (link building seems to have some negative connotations) as a one-off project, think of it more as a continuous process.

This is a common process we see when it comes to link outreach:

  • Research piece of content
  • Write content
  • Outreach content to relevant websites
  • The end.

It seems really easy to generate a list of potential sites who may be interested in linking out to your piece of content and then dropping them an email and maybe a follow up to see if they would be interested in linking…


Gavin Hirst - Wednesday 19th September 2018

Why & How To Use User Generated Content For Your Shopify Store – 3 Actionable Tips

User-generated content (UGC) is something that e-Commerce sites can no longer afford to ignore. The power of user-generated content for your brand is potentially huge. The big question that e-Commerce sites need to answer is ‘how do we harness user-generated content for our brand?’

The good thing for you is, there are a few simple tactics you can put into place today and start reaping the benefits.

What is user-generated content?

The first thing to tackle is identifying the most likely sources of user-generated content for your business.  Users generate content in a variety of ways. Here are some of the main sources:

  • Social media
  • Reviews
  • Ratings
  • Surveys
  • Customer events
  • Competitions

All of these channels are a way of collecting and curating the things people are saying about your business. It’s best to have an idea of what you want to do with the content before you decide on the best…


Guest Post - Wednesday 19th September 2018

Five Reasons Why Instagram Stories Are For You

Instagram Stories feature might have been recently introduced, but its engaging nature and huge reach made it a quite popular marketing tool, especially amongst the business community.

Instagram Stories feature already boasts of a growing figure of more than 300 million daily users and a third of these spend around 28 minutes watching Stories every day. On top of that, 20% of Instagram Stories posted by businesses end up in direct interaction with a user.

With all that, if your business isn’t already using it, then it’s about time it started because you can’t afford to miss out on utilizing this powerful marketing tool to grow your business.

Still, need convincing? Here are five reasons why your business needs to use Instagram Stories:

1.      Enjoy A Massive Reach

Since there are quite many people viewing Instagram Stories every day, you can reach a broader audience by posting there. For instance, Mercedes-Benz Cars…