Paul Thornton - Tuesday 3rd October 2017


How Will the Mobile-First Google Index Impact SEO?

Google is rolling out some big changes in the upcoming months. While these new algorithm changes won’t exactly be a direct hit on ranking, it’s still affected.

Knowing that 60% of searches now come from mobile devices, Google is creating a new update. They’re now rolling out a “mobile-friendly” Google index.

What exactly does all this mean? We’ll explain what this means for your website and how you can get prepared. Let’s get into it!

What is The Mobile-First Google Index?

Indexing, for starters, is when web pages are added to a Google search. Much like the index at the end of a reference book, all searches related to that subject or category will appear.

For desktops, all websites and pages on it are crawled by Google and then indexed. Now with this new update, websites optimised for mobile take priority.

Why? With a large number of searches conducted through mobile devices, it…

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Gavin Hirst - Tuesday 26th September 2017


Is PWAMP the future of our mobile-first world?

With the mobile-first index fast approaching, we wanted to take a look at some of the options available to webmasters when it comes to readying yourself for the switch to the mobile-first index.

Announced way back in November 2016, the mobile-first index will see Google shift from ranking websites based on their desktop content, to their mobile content. Whilst no official date has been set by Google for the change, Google’s Gary Illyes announced at SMX Advanced in Seattle back in June 2017 that this is likely to start rolling out in early 2018.

TL;DR

If you don’t have time to read the whole article, feel free to skip to the bits that you are most interested in:

  1. What is the mobile-first index?
  2. Why is Google moving to a mobile-first index?
  3. How to prepare for the mobile-first index
  4. 3 ways to speed up your mobile website

Paul Thornton - Wednesday 20th September 2017


Speeding Up Your Search Ads with Accelerated Mobile Pages (AMP)

We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.

Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.

It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.

Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.

Yes, that’s right… 1 to 7 seconds is all it takes to have someone…

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