Build strong, relevant links and boost your overall authority, helping to improve organic performance.
Identify outreach prospects
Create relevant content
For some reason, the terms link building and SEO have become linked with some sort of dodgy black hat techniques that can result in a website getting kicked off Google. We’re here to dispel that myth and talk about the benefits of link outreach and how we can help your business to grow its online authority.
Link building used to be a bad SEO practice that delivered results…20 years ago. Long gone are the days of building dodgy links back to a website just to improve the overall authority of the domain. Instead, we focus on targeting high-performing, highly relevant sites that not only point positive signals to your website, but also help to drive relevant visitors to your website.
Digital PR is the practice of using online communication channels to build relationships with stakeholders and increase brand awareness, reputation, and authority.
It’s about fostering relationships, not simply asking for links.
Digital PR incorporates tactics such as social media, influencer outreach, online media relations, and content marketing to create engaging and shareable content that connects with target audiences.
The goal of digital PR is to increase online visibility, generate traffic, and improve search engine rankings by earning high-quality backlinks and social signals. Digital PR can help you to build a strong online presence, enhance brand credibility, and engage with customers and stakeholders in meaningful ways.
Guest posting has long been a favourite link outreach tactic and it is something we have a lot of experience with. We have worked with leading international brands to write hundreds of content pieces for external websites, helping to increase authority and drive traffic to their websites.
The key to successful guest posting is creating high-quality content that is relevant and engaging for the target audience. By guest posting on authoritative websites in your industry, we can help you to build brand awareness, establish thought leadership, and earn valuable backlinks that can boost your website’s search engine rankings and ultimately drive more organic traffic and conversions.
Help A Reporter Out (HARO)
Help a Reporter Out (HARO) is a platform that connects journalists with sources and experts for their stories. You can leverage HARO to build relationships with journalists and increase your visibility and authority by providing valuable insights and commentary on relevant topics.
By responding to HARO queries, you can earn media coverage and backlinks from high-authority news outlets, which can improve your search engine rankings and drive organic traffic to your website.
HARO also provides you with valuable market insights and industry trends, helping you stay up to date on the latest news and developments in your field. HARO is an effective and efficient way to improve brand visibility and credibility through earned media coverage.
What is link building and how does it work?
Despite some of the negative connotations about link building, it remains an extremely important part of any SEO strategy.
Link building is the practice of acquiring links from other websites to your own. Search engines like Google consider the quality and quantity of links to a website as an important factor in determining its authority, relevance and search engine rankings.
By obtaining high-quality backlinks, a website can improve its search engine visibility, organic traffic, and overall online reputation.
Link building involves identifying opportunities for acquiring links, creating compelling and relevant content, and reaching out to relevant websites and individuals to secure backlinks. The process requires expertise, time, and effort, but it is a critical component of any successful SEO strategy.
Does link building still work?
Yes, link building is still a valuable strategy for improving search engine rankings and increasing website traffic.
However, it is important to note that the quality of links is more important than the quantity.
Google’s algorithms have become more sophisticated and can now detect low-quality, spammy links that are intended to manipulate search rankings. Therefore, it is crucial to focus on building high-quality links from authoritative websites with relevant and valuable content.
Link building should be part of a larger, comprehensive SEO strategy that includes other tactics such as content creation and technical optimisation. When done correctly, link building is still an effective way to improve search engine rankings and drive organic traffic to a website.
How long does it take for link building to work?
This is a tricky question to answer as for us, link building will always sit alongside other tactics that are being carried out as part of our SEO strategy for clients.
The time it takes for link building to work will depend on the quality of the sites you are targeting, the quality of the content you are producing, the industry you are based in, and competitiveness of the keywords you are targeting, and the existing authority of your website.
Our experience shows that you can see some quick wins through a particularly strong piece of digital PR, however, these gains can be short term. For longer term effectiveness, it will typically take several months for the impact of the links we are building to take effect and show positive long term gains for both authority and keyword rankings.
Link building is a continuous process and requires ongoing effort and investment to maintain and improve results. The benefits of link building can be long-lasting, and it is a crucial component of any successful SEO strategy.
What is the best link building strategy?
There is no one-size-fits-all best strategy when it comes to link building. The success of any link building activity will depend on the specific goals, the industry, and the target audience of your business.
In our experience, a combination of the three key areas of link outreach as identified above tend to yield the best results. This means we don’t put all our eggs in one basket and we diversify the opportunities for our clients to obtain links from high-quality, and relevant websites.
To be successful, the best strategy involves focusing on building high-quality links from authoritative websites with relevant and valuable content, and to avoid low-quality, spammy links that can harm search engine rankings.
What are some of the tactics involved in link building?
There are several tactics involved in link building, including:
- Creating high-quality, shareable content that naturally earns links from other websites.
- Conducting outreach to relevant websites to secure backlinks.
- Leveraging existing relationships with partners or clients to obtain links.
- Guest blogging on other relevant websites to earn links back to your own site.
- Broken link building, which involves finding broken links on other websites and offering to replace them with links to your own content.
- Creating infographics or other visual content that is easily shareable and can earn links from other websites.
- Participating in industry forums and online communities to build relationships with other experts and obtain links back to your site.
- Submitting content to relevant directories or resource pages to earn links back to your site.
- Creating linkable assets such as tools, calculators, or research reports that can earn links from other websites.
- Conducting PR outreach to earn media coverage and backlinks from high-authority news outlets.