WordPress
SEO
WordPress SEO
WordPress
Don’t let plugins manage your WordPress SEO. Trust an agency that understands your business instead.
Migrate existing websites to WordPress
WordPress site speed optimisation
Optimising media library content
Implementing schema markup
GA4 integration
Whilst Shopify is undoubtedly shaking up the market when it comes to website platforms, it still has a long way to go before it catches WordPress. It is estimated that there are over 800 million websites built on the platform including many sites built and managed by the team here at Digital Hothouse. Optimising WordPress websites has therefore become our bread and butter. Whilst there are plugins available to help with your WordPress SEO, these are not bespoke to you. The work done by Digital Hothouse for you is.
The process of optimising websites built on any platform is very similar, however, WordPress is the world’s most popular CMS and we have therefore got the most experience working on this platform. If your website is built on WordPress or you are planning a new website build, let the team at Digital Hothouse optimise your website to get the most out of this easy-to-use platform.
And now, with the rise of AI-driven platforms like ChatGPT and Google’s AI Overviews, it’s not just about ranking higher in Google, it’s about ensuring your WordPress site is structured in a way that AI systems can understand, summarise, and recommend your content. That’s why we include AI-readiness checks and entity-based optimisation as part of our WordPress SEO service.
WordPress SEO services
At Digital Hothouse, we invest in the tools to help you to get the most out of your WordPress website. This doesn’t mean out-of-the-box SEO plugins for WordPress. We take a bespoke approach to every website we manage, optimising the CMS first and using plugins where they truly add value. Some of our WordPress SEO services include:
- Migrating existing websites to WordPress
- WordPress site speed optimisation
- Optimising media library content
- Optimisation of page titles and meta descriptions
- Implementing schema markup to relevant pages
- Implementing schema markup to support AI-generated summaries (Google SGE, ChatGPT)
- Entity optimisation for improved visibility across AI-driven and zero-click search platforms
- Installation, optimisation, and management of relevant plugins
- Canonical tag and domain canonicalisation
- WordPress-specific SEO auditing
- Google Analytics integration
- Management of XML sitemaps
Optimising WordPress websites
We love to work with WordPress websites and optimising a WordPress website is critical for improving its search engine visibility, user experience, and overall success.
The process involves a range of techniques, such as keyword research, on-page optimisation, technical optimisation, link building, and content creation. Whilst these techniques are not unique to WordPress, the way they are implemented is bespoke to every website we manage.
We know how important user experience is for our clients and their visitors. Alongside optimising a website for relevant keywords, we look at the factors that lead to a better UX including page load speed, navigation, and media including images and videos. Not only does a better UX lead to more conversions, but it also helps you to rank better in the SERPs. Win-win.
Today, it’s not enough to just optimise for Google’s crawler. AI platforms are using your content, structure, and third-party mentions to answer real user queries directly. We optimise WordPress sites so they are AI-discoverable, semantically structured, and entity-rich, giving you visibility where traditional search traffic may be declining.
Automatic SEO WordPress
If your website is built on the WordPress platform, there are tools and plugins you can use to help you automate your SEO performance. Tools like Yoast SEO, SEOPress, SEOquake, and Rank Math can all help to optimise elements of your website.
They are not, however, a substitute for experience and expertise. They are also not bespoke.
We work with our clients to provide a bespoke and customised SEO strategy and whilst this will often include the use of plugins where relevant, we also focus on the things that matter the most to your business, not just generic optimisation tactics that can be automated using a plugin.
While plugins like Yoast and Rank Math can support technical and on-page optimisation, they don’t account for how AI tools interpret and reference your content. Our approach layers strategic, human-led SEO with plugin support to ensure your site is visible across the modern AI-powered web.
What is WordPress SEO?
WordPress SEO refers to the practice of optimising a WordPress website to improve its search engine visibility and overall performance. This includes techniques such as on-page optimisation, content creation, link building, technical optimisation, and more.
Today, WordPress SEO also includes optimising your content and structure so that AI tools like Perplexity and ChatGPT can accurately summarise and recommend your pages as part of their generative responses.
What is the best WordPress SEO plugin?
There are several WordPress SEO plugins available, but one of the most popular is Yoast SEO. It offers a range of features for on-page optimisation, content analysis, XML sitemap generation, and more. Rank math does a very similar thing and it often depends on the client to which we recommend.
Plugins help with technical setup, but they do not optimise your site for AI search visibility or ensure your brand is being cited across platforms. That’s why we use plugins alongside bespoke, strategic work.
What is on-page optimisation for WordPress websites?
On-page optimisation for WordPress websites refers to optimising individual web pages on a website to improve their search engine visibility. This includes optimising content, meta tags, URL structure, internal linking, and more.
What is technical optimisation for WordPress websites?
Technical optimisation refers to optimising the technical aspects of a website to improve its search engine visibility and user experience. This includes optimising site speed, mobile responsiveness, website security, and more. We also include checks for structured data, schema accuracy, and LLM (large language model) accessibility, helping ensure your site is discoverable by AI platforms.
What is link building?
Link building refers to the process of acquiring high-quality backlinks to a website from other websites. This can help improve the website’s authority and search engine rankings. These are not unique to WordPress websites, however, acquiring backlinks to websites built on any CMS is advantageous for SEO.
How long does it take to see results from WordPress SEO?
The time it takes to see results from WordPress SEO can vary depending on a range of factors, such as the website’s current state, the level of competition, and the SEO strategies used. Generally, it can take several weeks to several months to see significant results.
In addition to tracking keyword rankings and organic traffic, we also monitor your brand visibility across AI platforms and third-party citations that feed generative search engines.
Can AI tools like ChatGPT and Google SGE influence WordPress SEO?
Absolutely. AI search platforms are changing how users discover information. Tools like ChatGPT, Google SGE, and Perplexity pull from publicly available web content, often citing or summarising information without requiring users to click through to your site.
To remain visible, your WordPress site needs to be structured for clarity, use entity-based language, and include structured data so that AI models can accurately interpret your content. We ensure your site is not just optimised for traditional search, but also AI-ready.
What is entity optimisation and why does it matter for WordPress SEO?
Entity optimisation is about ensuring that your website clearly communicates what your business does, who it serves, and what topics it’s an authority on, all in a way that both Google and AI tools can understand.
We use schema, structured content, and topical authority techniques to optimise for entities, giving your WordPress site a better chance of being cited, summarised, and recommended by AI-powered tools like Google SGE, Bing Copilot, or Claude.
How can I improve my WordPress site’s visibility in AI-generated answers?
We help you:
- Use structured data and schema markup
- Build brand mentions across third-party platforms
- Ensure clear, concise page structure that’s easy for AI to summarise
- Include FAQ-style content aligned with user intent and likely prompts
This increases your chance of being included in AI-generated search results, not just traditional blue-link SERPs.
Can I do WordPress SEO myself, or do I need to hire an SEO agency?
While it’s possible to do WordPress SEO yourself, it can be beneficial to hire an agency to help you develop and implement a comprehensive SEO strategy. An agency can provide valuable insights and recommendations for improving your website’s search engine visibility and overall performance.
What is the difference between WordPress.com and WordPress.org for SEO purposes?
WordPress.com is a hosted platform that provides a limited range of features and customisation options. WordPress.org is a self-hosted platform that provides greater flexibility and control over the website’s SEO. With WordPress.org, you can install SEO plugins like Yoast SEO and have access to the website’s code to make technical SEO improvements.
What are some common WordPress SEO mistakes to avoid?
Some common WordPress SEO mistakes include not optimising the website’s content for relevant keywords, neglecting on-page optimisation, ignoring technical SEO issues like site speed and mobile responsiveness, not creating high-quality content, and neglecting to build high-quality backlinks to the website.
How can I optimise my WordPress website for local SEO?
To optimise your WordPress website for local SEO, you can create a Google Business Profile listing, optimise your website’s content for local keywords, include local schema markup on your website, and build local backlinks to your website.
How can I optimise my WordPress website for voice search?
To optimise your WordPress website for voice search, you can create content that’s formatted for voice search queries, use long-tail keywords, structure your content with headers, and ensure your website is mobile-friendly and loads quickly.
How can I track my WordPress website's SEO performance?
You can track your WordPress website’s SEO performance using tools like Google Search Console and Google Analytics. These tools provide valuable insights into your website’s search engine visibility, traffic sources, user behaviour, and more. At Digital Hothouse we build a custom Looker Studio dashboard with all of the metrics that you need.
