WordPress SEO


Don’t let plugins manage your WordPress SEO. Trust an agency that understands your business instead.

Migrate existing websites to WordPress

WordPress site speed optimisation

Optimising media library content

Implementing schema markup

GA4 integration

Whilst Shopify is undoubtedly shaking up the market when it comes to website platforms, it still has a long way to go before it catches WordPress. It is estimated that there are over 800 million websites built on the platform including many sites built and managed by the team here at Digital Hothouse. Optimising WordPress websites has therefore become our bread and butter. Whilst there are plugins available to help with your WordPress SEO, these are not bespoke to you. The work we do for you is.

The process of optimising websites built on any platform is very similar, however, WordPress is the world’s most popular CMS and we have therefore got the most experience working on this platform. If your website is built on WordPress or you are planning a new website build, let the team at Digital Hothouse optimise your website to get the most out of this easy-to-use platform.

WordPress SEO services

At Digital Hothouse, we invest in the tools to help you to get the most out of your WordPress website. This doesn’t mean out-of-the-box SEO plugins for WordPress. We take a bespoke approach to every website we manage, optimising the CMS first and using plugins where they truly add value. Some of our WordPress SEO services include:

  • Migrating existing websites to WordPress
  • WordPress site speed optimisation
  • Optimising media library content
  • Optimisation of page titles and meta descriptions
  • Implementing schema markup to relevant pages
  • Installation, optimisation, and management of relevant plugins
  • Canonical tag and domain canonicalisation
  • WordPress-specific SEO auditing
  • Google Analytics integration
  • Management of XML sitemaps

Optimising WordPress websites

We love to work with WordPress websites and optimising a WordPress website is critical for improving its search engine visibility, user experience, and overall success.

The process involves a range of techniques, such as keyword research, on-page optimisation, technical optimisation, link building, and content creation. Whilst these techniques are not unique to WordPress, the way they are implemented is bespoke to every website we manage.

We know how important user experience is for our clients and their visitors. Alongside optimising a website for relevant keywords, we look at the factors that lead to a better UX including page load speed, navigation, and media including images and videos. Not only does a better UX lead to more conversions, but it also helps you to rank better in the SERPs. Win-win.

Automatic SEO WordPress

If your website is built on the WordPress platform, there are tools and plugins you can use to help you automate your SEO performance. Tools like Yoast SEO, SEOPress, SEOquake, and Rank Math can all help to optimise elements of your website.

They are not, however, a substitute for experience and expertise. They are also not bespoke.

We work with our clients to provide a bespoke and customised SEO strategy and whilst this will often include the use of plugins where relevant, we also focus on the things that matter the most to your business, not just generic optimisation tactics that can be automated using a plugin.

What is WordPress SEO?

WordPress SEO refers to the practice of optimising a WordPress website to improve its search engine visibility and overall performance. This includes techniques such as on-page optimisation, content creation, link building, technical optimisation, and more.

What is the best WordPress SEO plugin?

There are several WordPress SEO plugins available, but one of the most popular is Yoast SEO. It offers a range of features for on-page optimisation, content analysis, XML sitemap generation, and more.

What is on-page optimisation for WordPress websites?

On-page optimisation for WordPress websites refers to optimising individual web pages on a website to improve their search engine visibility. This includes optimising content, meta tags, URL structure, internal linking, and more.

What is technical optimisation for WordPress websites?

Technical optimisation refers to optimising the technical aspects of a website to improve its search engine visibility and user experience. This includes optimising site speed, mobile responsiveness, website security, and more.

What is link building?

Link building refers to the process of acquiring high-quality backlinks to a website from other websites. This can help improve the website’s authority and search engine rankings. These are not unique to WordPress websites, however, acquiring backlinks to websites built on any CMS is advantageous for SEO.

How long does it take to see results from WordPress SEO?

The time it takes to see results from WordPress SEO can vary depending on a range of factors, such as the website’s current state, the level of competition, and the SEO strategies used. Generally, it can take several weeks to several months to see significant results.

Can I do WordPress SEO myself, or do I need to hire an SEO agency?

While it’s possible to do WordPress SEO yourself, it can be beneficial to hire an agency to help you develop and implement a comprehensive SEO strategy. An agency can provide valuable insights and recommendations for improving your website’s search engine visibility and overall performance.

What is the difference between WordPress.com and WordPress.org for SEO purposes?

WordPress.com is a hosted platform that provides a limited range of features and customisation options. WordPress.org is a self-hosted platform that provides greater flexibility and control over the website’s SEO. With WordPress.org, you can install SEO plugins like Yoast SEO and have access to the website’s code to make technical SEO improvements.

What are some common WordPress SEO mistakes to avoid?

Some common WordPress SEO mistakes include not optimising the website’s content for relevant keywords, neglecting on-page optimisation, ignoring technical SEO issues like site speed and mobile responsiveness, not creating high-quality content, and neglecting to build high-quality backlinks to the website.

How can I optimise my WordPress website for local SEO?

To optimise your WordPress website for local SEO, you can create a Google Business Profile listing, optimise your website’s content for local keywords, include local schema markup on your website, and build local backlinks to your website.

How can I optimise my WordPress website for voice search?

To optimise your WordPress website for voice search, you can create content that’s formatted for voice search queries, use long-tail keywords, structure your content with headers, and ensure your website is mobile-friendly and loads quickly.

How can I track my WordPress website's SEO performance?

You can track your WordPress website’s SEO performance using tools like Google Search Console and Google Analytics. These tools provide valuable insights into your website’s search engine visibility, traffic sources, user behaviour, and more.