Shopify SEO


Shopify SEO solutions from an agency that understands that your business is not out of the box.

Migrate existing websites to Shopify

Conduct Shopify-specific audits

Optimise store images

Manage duplicate content issues

GA4 integration

With so many websites built on the Shopify platform, it felt like a big deal for us to get on board and up to speed when it comes to Shopify SEO. As certified Shopify Partners, you can get results that you can count on, from a team you can rely on. We don’t do out of the box solutions. We know that every Shopify build is different and we can build and edit your website on the platform all the while improving your search engine performance.

Shopify has quickly become one of the world’s most popular platforms and is used by global brands including Pepsi, Unilever, Fitbit, Tesla, The New York Times, and Redbull. Here in New Zealand, we are working with leading brands including Mighty Ape, Two Islands, and Wairau River Wines who are all maximising their organic opportunities on Shopify websites thanks to Digital Hothouse.

Shopify SEO services

With over 4.4 million active websites, Shopify is quickly becoming one of the most popular website platforms. At Digital Hothouse, we have been providing Shopify SEO services for a wide range of clients over the past five years and we are seeing more and more businesses taking the plunge and investing in a Shopify website. Here are some of the SEO services we offer for Shopify websites:

  • Migrating existing websites to Shopify
  • Conducting Shopify-specific SEO audits
  • Managing duplicate content issues
  • Optimising store images
  • Recommendations for relevant apps for your Shopify store
  • Canonical tag and domain canonicalisation
  • Adding sitemaps to Google Search Console
  • Google Analytics integration

Optimising Shopify websites

Like every website we work on, optimising a Shopify website is crucial for improving the overall success of an online business. It’s what we do.

An optimised Shopify site can bring a wide range of benefits for you and your business, including better user experience, higher search engine rankings, increased traffic and sales, and better analytics and tracking.

We also know how important user experience is for you and your business. We want what your customers want. A fast-loading, easy-to-navigate, visually appealing website that tells you everything you need to know.

Optimising your Shopify user experience can help to drive more visitors, but crucially, can help to improve conversions leading to increased sales, revenue, and ROI.

Shopify SEO tricks

The truth about SEO tricks for Shopify websites is that there are no tricks. There is just good optimisation.

Your website is bespoke to your business and our SEO solutions are no different. There are, however, some common issues that we look out for and these include:

  1. Slow loading on mobile devices
  2. Lack of product-related content
  3. Poor site architecture and duplicate content

Addressing these issues can really help to improve the overall performance of your website, helping you to rank better in the search results and provide a better UX for visitors to your website.

Everything for us starts with our comprehensive SEO audit – no matter what platform your website is built on. We then prioritise the tactics needed to get your Shopify website outperforming the competition.

What is Shopify SEO and why is it important?

Shopify SEO is the process of optimising a Shopify website to improve its visibility on search engine results pages (SERPs). It’s important because it can help businesses attract more traffic and generate more sales, ultimately leading to higher revenue and profitability.

What are some best practices for optimising a Shopify website for SEO?

Some best practices include conducting keyword research, optimising page titles and descriptions, optimising product descriptions, creating high-quality content, improving site speed, and building high-quality backlinks.

How long does it take to see results from Shopify SEO efforts?

It can take anywhere from a few weeks to several months to see results from Shopify SEO efforts. It depends on various factors, such as the competitiveness of the industry, the quality of the content, and the strength of the backlink profile.

Can Shopify apps help with SEO?

Yes, there are several Shopify apps that can help with SEO, such as apps that help with on-page optimisation, keyword research, and backlink building. We can make recommendations about the apps that are most relevant to your business.

How can I measure the success of my Shopify SEO efforts?

You can measure the success of your Shopify SEO efforts by tracking metrics such as organic traffic, keyword rankings, backlink profile, and conversion rates. Tools like Google Analytics and Google Search Console can help with tracking and analysing these metrics.

Can Shopify websites handle large amounts of traffic?

Yes, Shopify websites can handle large amounts of traffic. It has a cloud-based infrastructure that can automatically scale to handle traffic spikes, ensuring that the website remains stable and responsive.

What is the difference between on-page and off-page SEO for Shopify websites?

On-page SEO refers to optimising the content and structure of individual web pages on a Shopify website. Off-page SEO refers to optimising factors outside of the website, such as building high-quality backlinks and improving social media presence.

Is Shopify SEO different from SEO for other e-commerce platforms?

No, the principles of SEO are similar across different e-commerce platforms. However, the specific strategies and tactics may vary based on the platform’s features and limitations.

Can Shopify handle international SEO?

Yes, Shopify can handle international SEO. It has built-in features for handling multi-language and multi-currency websites, which can help with optimising for international audiences.

Do I need to hire an SEO agency for my Shopify website?

While it’s not necessary to hire an SEO agency, it is usually beneficial for businesses that want to improve their SEO efforts but lack the time or expertise to do so themselves. An SEO agency can provide valuable insights and recommendations for improving the website’s visibility and performance on search engines.