Shopify
SEO
Shopify SEO
Shopify
Shopify SEO solutions from an agency that understands that your business is not out of the box.
Migrate existing websites to Shopify
Conduct Shopify-specific audits
Optimise store images
Manage duplicate content issues
GA4 integration
With so many websites built on the Shopify platform, it felt like a big deal for us to get on board and up to speed when it comes to Shopify SEO. As certified Shopify Partners, you can get results that you can count on, from a team you can rely on. We don’t do out of the box solutions. We know that every Shopify build is different and we can build and edit your website on the platform all the while improving your search engine performance.
Shopify has quickly become one of the world’s most popular platforms and is used by global brands including Pepsi, Unilever, Fitbit, Tesla, The New York Times, and Redbull. Here in New Zealand, we are working with leading brands including Mighty Ape, Two Islands, and deiji who are all maximising their organic opportunities on Shopify websites thanks to Digital Hothouse.
Search doesn’t just happen on Google anymore. Platforms like ChatGPT, Perplexity, and voice assistants are increasingly recommending products and websites directly from AI-generated answers. That means your Shopify site needs to be optimised not just for Google, but also for the AI platforms that shoppers use to discover brands, products, and reviews.
Shopify SEO services
With over 4.4 million active websites, Shopify is quickly becoming one of the most popular website platforms. At Digital Hothouse, we have been providing Shopify SEO services for a wide range of clients over the past five years and we are seeing more and more businesses taking the plunge and investing in a Shopify website. Here are some of the SEO services we offer for Shopify websites:
- Migrating existing websites to Shopify
- Conducting Shopify-specific SEO audits
- Managing Shopify-specific duplicate content issues
- Structuring product and collection pages for AI-friendly indexing and entity recognition
- Optimising store images
- Recommendations for relevant apps for your Shopify store
- Canonical tag and domain canonicalisation
- Adding structured data to help LLMs understand your product range
- Adding sitemaps to Google Search Console
- Monitoring visibility in AI search platforms (ChatGPT, Perplexity, Google SGE)
- Google Analytics integration
Optimising Shopify websites
Like every website we work on, optimising a Shopify website is crucial for improving the overall success of an online business. It’s what we do.
An optimised Shopify site can bring a wide range of benefits for you and your business, including better user experience, higher search engine rankings, increased traffic and sales, and better analytics and tracking.
We also know how important user experience is for you and your business. We want what your customers want. A fast-loading, easy-to-navigate, visually appealing website that tells you everything you need to know.
Optimising your Shopify user experience can help to drive more visitors, but crucially, can help to improve conversions leading to increased sales, revenue, and ROI.
In addition to traditional SEO optimisation, we now also look at your site through an AI lens, making sure your product content, brand mentions, and structured data give your store the best chance of appearing in AI-generated shopping queries. From schema markup to entity clarity, this layer of optimisation ensures your Shopify store is future-ready.
Shopify SEO tricks
The truth about SEO tricks for Shopify websites is that there are no tricks. There is just good optimisation.
Your website is bespoke to your business and our SEO solutions are no different. There are, however, some common issues that we look out for and these include:
- Slow loading on mobile devices
- Lack of product-related content
- Poor site architecture and duplicate content
Addressing these issues can really help to improve the overall performance of your website, helping you to rank better in the search results and provide a better UX for visitors to your website.
Everything for us starts with our comprehensive SEO audit – no matter what platform your website is built on. We then prioritise the tactics needed to get your Shopify website outperforming the competition.
One common oversight is failing to structure product data and content in a way that AI platforms can understand. We ensure your Shopify site is sending the right signals to both search engines and generative AI tools by implementing structured data, canonical tagging, and clearly defined product entities.
What is Shopify SEO and why is it important?
Shopify SEO is the process of optimising a Shopify website to improve its visibility on search engine results pages (SERPs). It’s important because it can help businesses attract more traffic and generate more sales, ultimately leading to higher revenue and profitability.
What are some best practices for optimising a Shopify website for SEO?
Some best practices include conducting keyword research, optimising page titles and descriptions, optimising product descriptions, creating high-quality content, improving site speed, and building high-quality backlinks.
Today, it’s also important to include structured product data, entity-rich content, and schema markup that enables AI tools to understand and summarise your offerings. This helps your products get referenced in tools like ChatGPT or Google’s AI Overviews.
How long does it take to see results from Shopify SEO efforts?
It can take anywhere from a few weeks to several months to see results from Shopify SEO efforts. It depends on various factors, such as the competitiveness of the industry, the quality of the content, and the strength of the backlink profile.
Can Shopify apps help with SEO?
Yes, there are several Shopify apps that can help with SEO, such as apps that help with on-page optimisation, keyword research, and backlink building. We can make recommendations about the apps that are most relevant to your business.
How can I measure the success of my Shopify SEO efforts?
You can measure the success of your Shopify SEO efforts by tracking metrics such as organic traffic, keyword rankings, backlink profile, and conversion rates. Tools like Google Analytics and Google Search Console can help with tracking and analysing these metrics.
In addition to traditional KPIs like traffic and rankings, we now also track brand mentions, AI visibility, and citation signals that can influence how your store appears in AI-generated search experiences.
Can Shopify websites handle large amounts of traffic?
Yes, Shopify websites can handle large amounts of traffic. It has a cloud-based infrastructure that can automatically scale to handle traffic spikes, ensuring that the website remains stable and responsive.
What is the difference between on-page and off-page SEO for Shopify websites?
On-page SEO refers to optimising the content and structure of individual web pages on a Shopify website. Off-page SEO refers to optimising factors outside of the website, such as building high-quality backlinks, citations and improving social media presence.
Is Shopify SEO different from SEO for other e-commerce platforms?
No, the principles of SEO are similar across different e-commerce platforms. However, the specific strategies and tactics may vary based on the platform’s features and limitations.
Can Shopify handle international SEO?
Yes, Shopify can handle international SEO. It has built-in features for handling multi-language and multi-currency websites, which can help with optimising for international audiences.
Can AI tools like ChatGPT or Perplexity affect my Shopify store’s visibility?
Yes. While most eCommerce traffic still comes from traditional search engines, tools like ChatGPT, Perplexity, and Gemini are increasingly being used for product discovery and shopping research. These tools pull from structured data, product descriptions, third-party reviews, and branded content. We optimise your Shopify site so it’s more likely to be referenced by these AI models, improving your visibility across new discovery platforms.
What is entity optimisation and why is it important for Shopify SEO?
Entity optimisation means making sure that your products, categories, and brand are clearly understood by both search engines and AI systems. This involves using structured data (like schema.org markup), clean product naming, and consistent brand messaging across platforms. When your Shopify store is entity-optimised, you’re more likely to show up in AI-generated product comparisons, voice searches, and zero-click results.
Do I need AI-specific SEO if my Shopify store already ranks well?
Yes, because SEO today is about more than rankings. Even if your site performs well in Google, you’re potentially missing out on visibility in AI-powered results, voice search, and aggregated product recommendations that customers increasingly rely on. We make sure your store is discoverable everywhere, not just in search engine results pages.
Do I need to hire an SEO agency for my Shopify website?
While it’s not necessary to hire an SEO agency, it is usually beneficial for businesses that want to improve their SEO efforts but lack the time or expertise to do so themselves. An SEO agency can provide valuable insights and recommendations for improving the website’s visibility and performance on search engines.
