Adwords Posts

Paul Thornton - Wednesday 16th January 2019


Google Ads Tips to Make You More Money in 2019

12 Google Ads Tips for 2019:

Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our first advice would always be to engage with a quality and reputable agency (preferably who are Google Ads certified), we appreciate that for small businesses, this is not always possible. That’s why we’ve pulled together this list of 12 tips for getting the most out of your Google Ads pay-per-click account and making more money in 2019:

1.      Ads (Ads) vs Ads Express

This is the first tip that you need to read because it’s the first thing that you do in Google Ads. A Google Adwords Express account is Google’s way…

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Paul Thornton - Thursday 19th October 2017


Google Partners Masterclass 2017 in Auckland – our top 3 takeaways

The Google Partners Masterclass 2017 was held on Friday the 6th October in Auckland. This year’s event featured talks and presentations from Richard Flanagan and Martin Curtis from Google AU & NZ and Dave Booth from Cardinal Path.

TL;DR

If this post is too long, you can skip straight to my summary at the bottom but if you have 5 minutes, make sure you read some of the details on the upcoming developments; there are some exciting things coming our way!

Mobile-First Index

One thing that wasn’t really touched upon is the upcoming move to the mobile-first index which is expected to happen early in 2018. This move will have huge ramifications for digital marketers around the world and you can read more about it in our recent blog post.

Despite us not yet rolling out with the mobile-first index the conference did focus on the transition from a mobile-first to an…

Paul Thornton - Wednesday 20th September 2017


Speeding Up Your Search Ads with Accelerated Mobile Pages (AMP)

We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.

Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.

It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.

Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.

Yes, that’s right… 1 to 7 seconds is all it takes to have someone…