Artificial intelligence (AI) is becoming an integral part of our day to day lives – even if we don’t always know it. From the adverts we see on our social media feeds or Google searches to the cybersecurity protection we get on our phones, computers, and networks – AI is having an impact on many industries around the world, and digital marketing is no exception.
AI is now helping to shape a new digital era and its impact is already significant and continuing to grow. AI, along with machine learning (ML) is helping companies to develop more robust and data-driven digital strategies, optimise campaigns and improve ROI.
AI and ML are revolutionising the way businesses attract, retain and service their customers. Using data insights, businesses are using AI as a way to create business advantage, however, it is only a matter of time before more businesses jump on board and…
Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market.
And for digital marketing agencies themselves, like Digital Hothouse, our challenge is to ensure that we are delivering the best possible results for our clients, helping us to grow not only our clients’ businesses but also our own business and brand reputation.
But what do good results look like?
There are many ways to measure what good results look like when it comes to the work of your digital marketing agency and so it’s important to set clearly defined goals at the start of the relationship.
For example, if your business is recording the best quarter sales ever from digital, but your agency is hard to get hold of, is that a good result?
Or on the flip side, if your agency is delivering lots…
The COVID-19 pandemic has brought digital marketing more front and centre than ever before. Businesses from across a wide range of sectors have been forced to take a digital-first approach by the varying degrees of lockdowns and restrictions in place around the world.
This move to digital has seen more small businesses than ever taking their first steps into the world of online marketing. Previously, these businesses, many of them local, would simply rely on face-to-face engagement, word-of-mouth referrals, and a very personal approach to doing business.
Now, the landscape has changed.
Instead, small businesses are having to come up with new ways of engaging with their customers online, whilst continuing to deliver the high levels of customer service and experience that their existing customers have come to know and love and new customers are yet to discover.
This is a challenging time for businesses large and small.
In September 2020, SEMrush ran…