The COVID-19 pandemic has brought digital marketing more front and centre than ever before. Businesses from across a wide range of sectors have been forced to take a digital-first approach by the varying degrees of lockdowns and restrictions in place around the world.
This move to digital has seen more small businesses than ever taking their first steps into the world of online marketing. Previously, these businesses, many of them local, would simply rely on face-to-face engagement, word-of-mouth referrals, and a very personal approach to doing business.
Now, the landscape has changed.
Instead, small businesses are having to come up with new ways of engaging with their customers online, whilst continuing to deliver the high levels of customer service and experience that their existing customers have come to know and love and new customers are yet to discover.
This is a challenging time for businesses large and small.
In September 2020, SEMrush ran…
We have been mulling over this post since we first heard that New Zealand was going to go into a Level 4 lockdown at the end of March, however finding the right words at the right time is not always easy to do.
We work with many businesses large and small, and not a single one of them has not felt the impact of the COVID-19 pandemic. From our clients in the tourism sector who have been hit the hardest to our e-commerce clients who are starting to see a small light at the end of the tunnel, these have been unprecedented times.
For the last month, we have all been trying to get to grips with a different way of living – firstly as humans but also as professionals. Whilst trying to write this post, we have often come up with more questions than answers.
Unprecedented means just that. We have…
For many businesses, paid search is still a no-go area. For some, they can be put off by high costs, especially in competitive markets where average CPCs for keywords can quickly spiral and eat into your budget. For others, there can be a reluctance if the business is not an e-commerce site. With nothing to ‘sell’ online, there is sometimes no perceived value for websites with no transactional conversion.
We’re here to bust a few of those myths and explain why paid search is such an important part of the digital mix no matter what sector you are based.
Paid search is taking up more real estate
As an SEO agency primarily, the fact that paid search is taking up more real estate can be a bit of a bugbear, however, it does present more opportunities for clients to appear in search through new paid features.
Google Ads seems to be constantly expanding…