Adwords Posts

Paul Thornton - Thursday 19th October 2017


Google Partners Masterclass 2017 in Auckland – our top 3 takeaways

The Google Partners Masterclass 2017 was held on Friday the 6th October in Auckland. This year’s event featured talks and presentations from Richard Flanagan and Martin Curtis from Google AU & NZ and Dave Booth from Cardinal Path.

TL;DR

If this post is too long, you can skip straight to my summary at the bottom but if you have 5 minutes, make sure you read some of the details on the upcoming developments; there are some exciting things coming our way!

Mobile-First Index

One thing that wasn’t really touched upon is the upcoming move to the mobile-first index which is expected to happen early in 2018. This move will have huge ramifications for digital marketers around the world and you can read more about it in our recent blog post.

Despite us not yet rolling out with the mobile-first index the conference did focus on the transition from a mobile-first to an…

Paul Thornton - Wednesday 20th September 2017


Speeding Up Your Search Ads with Accelerated Mobile Pages (AMP)

We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.

Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.

It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.

Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.

Yes, that’s right… 1 to 7 seconds is all it takes to have someone…

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…