Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market.
And for digital marketing agencies themselves, like Digital Hothouse, our challenge is to ensure that we are delivering the best possible results for our clients, helping us to grow not only our clients’ businesses but also our own business and brand reputation.
But what do good results look like?
There are many ways to measure what good results look like when it comes to the work of your digital marketing agency and so it’s important to set clearly defined goals at the start of the relationship.
For example, if your business is recording the best quarter sales ever from digital, but your agency is hard to get hold of, is that a good result?
Or on the flip side, if your agency is delivering lots…
Whenever we discuss website performance, we tend to see a lot of parallels between conversion rate optimisation and user experience. It does seem like CRO and UX are interchangeable as they both seek to help users do things easily and use many of the same tools to achieve that goal. However, they are not one and the same as they also have many differences.
Despite these differences, CRO and UX complement each other very well. Before we find out how these two methodologies work together, let’s learn what UX and CRO are and what they are not.
The Basics Of UX and CRO
To understand how CRO and UX operate together, we need to define each term first. I’ll quickly do that below, so at least we can agree that we’re talking about the same things.
Conversion Rate Optimisation is the process of designing a site that increases the…
As someone who has worked in SEO for over 10 years, my primary objective for clients has always been to identify and optimise their website for the keywords that are likely to deliver the best ROI.
Whether that’s sales, leads, engagement – whatever the client needs to focus on, we do our keyword research, identify the most important keywords and then optimise the content for those keywords.
One thing that we have traditionally not monitored in our keyword ranking tools is branded search. Most clients don’t want to know that they are ranking well for their own branded keywords – they just expect it, however, this is not always the case.
As Google has tweaked and changed its algorithm over the years, focussing on dominating the search results (SERPs) for your own branded keywords has become more important than ever before.
The biggest difference between a branded keyword and on-branded is intent.