Your website is often the first impression a prospective customer has of your brand. A tired, clunky, or even worse, a site that is difficult to navigate is not the first impression you want to leave.
Whilst you might think your website looks great, it’s important to keep on top of the analytics and understand how it is performing.
Often, websites can get tired without regular updates and redesigns. The way that visitors, including new and returning, interact with the content on your website is hugely impacted by the way it looks and is presented.
Whilst first impressions for new visitors are important, for returning visitors, it’s equally as important to keep things fresh. People can get “blindness” to features and pages on your website if nothing ever changes so it’s important to make regular updates to keep things interesting and fresh.
We are just as guilty as anyone of this. Our website…
At Digital Hothouse, we measure the success of our work with clients based on the ROI – for every dollar a client spends with us, how much do they get back from organic traffic? Return on investment is a key metric for any business, however, it can be tricky to assign an ROI for clients that are not e-commerce.
Measuring the ROI of SEO activity, therefore, involves two key factors: KPIs (key performance indicators) and the cost of your current SEO activity. In the main, we work on a retainer-based relationship with our clients, however, SEO activity can include one-off campaigns which can also be measured as long as you put KPIs in place.
Without KPIs, it makes it very difficult for a client to assess whether or not the work we are doing for them is adding any value. Sure, they can get a sense that traffic to their site…
Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market.
And for digital marketing agencies themselves, like Digital Hothouse, our challenge is to ensure that we are delivering the best possible results for our clients, helping us to grow not only our clients’ businesses but also our own business and brand reputation.
But what do good results look like?
There are many ways to measure what good results look like when it comes to the work of your digital marketing agency and so it’s important to set clearly defined goals at the start of the relationship.
For example, if your business is recording the best quarter sales ever from digital, but your agency is hard to get hold of, is that a good result?
Or on the flip side, if your agency is delivering lots…