If your sales and marketing teams seem to be working overtime, chances are your business strategy is not aligned with a social media plan. This can lead to a huge loss for your company in terms of finances and possibly, customers. Studies show that more than half of business selection processes are carried out in the digital world, which is often lost on a company’s sales team. It is therefore essential to increase the visibility of your brand and products to these invisible prospects, using as many social media platforms as possible.
Social Media Marketing and your Brand Image
Social media marketing provides a means for business owners to be aware of issues surrounding their products and services. If there is a problem with your product or service, you can know about it immediately and take the necessary steps to handle the problems as soon as possible. Customers will choose a…
Customer service is an integral part of every business’s success. The best companies have been doing it well for decades, responding to complaint letters and picking up the phone.
Times have changed though.
Over the past 4-5 years, the amount of people turning to social media for customer service has grown substantially. The growth has been so substantial that a recent study found that social media was the preferred channel for customer service:
What are the main benefits of using social media for customer service?
With so many companies pushing out their products and services through social media platforms, it only makes sense to manage your customer service through those same channels. After all, if you expect people to buy from you because they saw your product or service on a social media channel, then the least you can…
The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things can be tricky – there’s only so much you can read about on any given day and if you are working across all areas of digital marketing, keeping up with all the latest developments in all areas is not easy. That’s why we wanted to pull together some of our favourite little tips and shortcuts to help you to get the most out of whichever platform you are using and keep you up to date with what’s been going on.
These tips are based on questions we find ourselves asking or on things we see…