Content marketing is an integral part of most digital marketing strategies today. Whilst the old adage “content is king” has been used to death, content is certainly an important aspect of your digital marketing efforts.
If you are struggling to make headway with the tactics you are deploying, there may be a few common mistakes you are making that could be preventing you from generating the return on investment you could and should be achieving.
Content marketing is not easy. There are so many aspects to consider, not least of which is deciding where to publish your content and the type of content that will most likely resonate with your audience.
Then you’ve got to find the budget to create this content. Let’s say your audience prefers video content. That’s not something most of us can simply whip up in a few hours, if at all. Whilst a blog post is…
When it comes to keyword research, most of us will turn to tried and trusted tools and methods. Google’s Keyword Planner, SEMrush, Moz, Ahrefs, Answer The Public, and Google Search Console are all great ways of discovering the best keywords to optimise your content for. Add this with SERP research – looking at auto-suggest keywords, People Also Ask and Google Ad copy, and we have a range of tools and methods available to us in order to help us identify the best possible keywords.
One often overlooked tactic, however, is to use social media platforms as a way of identifying the keywords that people are most commonly searching for.
According to the latest research from Statista, in 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.
Given the amount of time people spend on social…
Influencer marketing is one of the tactics many businesses around the world have successfully deployed to build brand awareness and ultimately drive sales and revenue. Influencer marketing has become one of the buzzwords in the digital marketing space and whilst it has been an extremely successful tactic for many businesses, is it the right tactic for your business?
What is influencer marketing?
Influencer marketing is a form of social media marketing. It is carried out by individuals and organisations that are deemed to have influence over their followers or social impact in their field.
Influencer marketers provide affirmation about products and services, essentially advocating for a particular business or individual and their products/services.
Influencer marketing is an advanced form of word-of-mouth advertising, however, instead of businesses relying on individuals taking the initiative and talking positively about your brand, products or services, influencer marketers are instead engaged to do the same job.
What stands an…