As SEOs, we are always looking for ways to deliver a competitive advantage for our clients. One of the biggest areas we have been able to deliver for a number of our clients is in the local SEO space. Whilst local SEO has been important for some time now, the proliferation of Google My Business and the rapid rise of local map pack results has made local SEO more important than ever.
The reason why Google places such a strong emphasis on local SEO is that they want to make it easy for people to find local businesses that meet their search requirements. When people search for a product or service, it usually means they are looking to find out more information or make a purchase. Serving up results that show local stores that match that search query delivers an optimum result for users, especially those searching on a…
Despite the best efforts of platforms like Tik Tok, Snapchat, Pinterest and even Twitter, when it comes to social media platforms for businesses, Facebook and Instagram still rule the roost.
Facebook (2.23 billion monthly active users (MAUs) and Instagram (1 billion MAUs) pull in a huge number of visitors and whilst YouTube (1.9 billion MAUs), WhatsApp (1.5 billion MAUs) and Messenger (1.3 billion MAUs) are all major platforms, none can offer the same levels of reach, engagement and most importantly, measurability as the big two.
The way businesses use each of the social media platforms listed above (as well as many other platforms available out there) varies significantly from platform to platform. There is no one-size-fits-all approach to posting on social media and that’s why you need to tailor your posts to the specific platform you are posting on.
Whilst cross-platform posting can be an efficient use of your time,…
We’ve all been there. Your boss has asked you to present some great new ideas for new blog content and you have hit a brick wall. You feel like you have literally written all there is to write about everything.
Your content calendar has some gaping holes that need to be filled and you need ideas quickly.
But where do you look for inspiration?
Thankfully, help is on hand. Because we’ve been there, we also know how to come up with inspiring new ideas that will both impress your boss, but more importantly, entertain, educated and inform your readers. Now we’re talking.
Generating unique blog content ideas
One of the biggest struggles for content writers is to write about something new and unique. There are times when you have to accept that this is simply not possible.
With over 7.5 million blog posts published every day, finding something that is completely unique is getting harder…