Whilst recently carrying out a technical audit for a new prospective client, I took a
minute to realise how far we have come with the way technical SEO audits are
carried out. I’ve been working in SEO for 10 years now and one of the first
things I learnt when I started in my very first SEO role was the importance of
a website that is well built technically.
The first part of that is understanding and identifying technical problems and which can
lead to issues with how your content is:
Once you have an understanding of the technical issues that can impact on these three
areas, you can set about putting a plan in place to prioritise how these will
be tackled depending on the problem and your objectives as part of your overall
The early days of technical SEO audits
Ten years ago, there simply weren’t the tools available that we find today. That meant that
September 23rd, 2016 saw a massive shift in the way Google handles its relationship with link evaluation through its release of Penguin 4.0. Rather than penalising domains for having spammy backlinks and allowing them to eventually recover, Google was able to devalue the links in real time. It’s a concept that fundamentally changed the way search engine optimisation works and therefore began a total shift in how SEO agencies function.
If SEO agencies want to stay relevant and provide value to their clients, there are some major ideas to understand the current SEO landscape and what that means for SEO consultancy as an industry. Below are the major shifts in SEO and what agencies need to do in order to adapt.
Hire writers…who know SEO
We’ve all heard the phrase “Content is King” but what makes it king? Well, links used to be king until the first Penguin launch in 2012….
As someone who has worked in SEO for nearly 10 years now, Moz has always been the go-to resource. Whether it’s insights through there Mozbar tool, a thought-provoking blog post or some analysis with Open Site Explorer (now Link Explorer), it’s a rare week that goes by without a visit to the Moz site.
Over that time, one of the main resources I have used has been the Open Site Explorer tool which recently was renamed Link Explorer. This is a fantastic resource which allows you to look at and compare a number of key linking metrics including things like the number of inbound links, linking domains, anchor text and more. The tool has been constantly evolving and recent additions include Moz’s Spam Score and Link Intersect – both super-helpful tools for SEOs.
Domain Authority – what is it?
One of the most well-used metrics provided in Link Explorer…