12 Google Ads Tips for 2019:
Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our first advice would always be to engage with a quality and reputable agency (preferably who are Google Ads certified), we appreciate that for small businesses, this is not always possible. That’s why we’ve pulled together this list of 12 tips for getting the most out of your Google Ads pay-per-click account and making more money in 2019:
1. Ads (Ads) vs Ads Express
This is the first tip that you need to read because it’s the first thing that you do in Google Ads. A Google Adwords Express account is Google’s way…
The web is changing, and we need to keep up. Acronyms are on the attack! But don’t worry, we’re here to help.
Google has stated that speed is of the essence – in 2016, Gary Illyes of Google stated: “Speed is the biggest factor driving engagement on the mobile web”. There are, what feels like, an infinite number of studies linking page speed with engagement and conversion metrics, many here on the Hubspot blog, so I won’t go into that now, but take it from me and the many industry professionals talking about it – it’s a big deal!
Google feels that it’s a big deal too. Starting earlier last month (July 2018), Google released the speed update which brings Page Speed as a ranking factor in mobile search. Currently, it only impacts a small number of queries and only affects the slowest pages, so unless your website…
Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site.
It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource.
SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to its detriment because SEO, if done right, has the potential to deliver fantastic return on investment.
The good news is that many of the SEO essentials you should be doing aren’t that hard, so long as you’re prepared to commit time upfront.
To prove the point, I’ve highlighted 5 easy…