The idea of Artificial Intelligence (AI) is nothing new having been around for well over 60 years. Although hardware deficiencies curtailed its development for much of that time, we are now at a point where advances in technology allow us to ask some interesting questions.
We know for a fact that AI can perform and accomplish mechanical tasks with ease like assimilating and analysing large datasets. This is already being applied across many aspects of digital marketing from chatbots to EDMs, SEO and web design.
But how does AI fare when it comes to processes considered more abstract like forms of creative/artistic expression? Is it possible for AI to create in an original way like human beings? Can that ability be utilised in some way to create or enhance content?
If you’re involved in Content Marketing for an agency/organisation or as an influencer, the answers to these questions will be of great…
12 Google Ads Tips for 2019:
Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our first advice would always be to engage with a quality and reputable agency (preferably who are Google Ads certified), we appreciate that for small businesses, this is not always possible. That’s why we’ve pulled together this list of 12 tips for getting the most out of your Google Ads pay-per-click account and making more money in 2019:
1. Ads (Ads) vs Ads Express
This is the first tip that you need to read because it’s the first thing that you do in Google Ads. A Google Adwords Express account is Google’s way…
The web is changing, and we need to keep up. Acronyms are on the attack! But don’t worry, we’re here to help.
Google has stated that speed is of the essence – in 2016, Gary Illyes of Google stated: “Speed is the biggest factor driving engagement on the mobile web”. There are, what feels like, an infinite number of studies linking page speed with engagement and conversion metrics, many here on the Hubspot blog, so I won’t go into that now, but take it from me and the many industry professionals talking about it – it’s a big deal!
Google feels that it’s a big deal too. Starting earlier last month (July 2018), Google released the speed update which brings Page Speed as a ranking factor in mobile search. Currently, it only impacts a small number of queries and only affects the slowest pages, so unless your website…