Gavin Hirst - Wednesday 11th November 2020


13 digital marketing hacks to make your life easier

I’m not 100% sure when a ‘hack’ became a good thing but according to popular opinion, it seems that writing about ‘hacks’ means you are providing people with some sort of shortcut to success.

I’m not here to promise you that.

What I am here to say is that by following these 13 ‘hacks’ or tips, you should be able to work more efficiently and do more with your time.

The focus of this post is on digital marketing hacks and if, like me, you work in digital marketing, some of these tips can save you valuable time and energy each and every day depending on how many clients you are working with.

1.      Use your data on a regular basis

I can’t oversell the value of data. If you are not both collecting and using data to inform all of your digital marketing decisions, then you are not working as efficiently as you…

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Gavin Hirst - Thursday 5th November 2020


Do you need a blog? 5 key benefits for your business

With an estimated 4 million blog posts published every single day, it may seem like we are already at a saturation point when it comes to blogging, however, don’t let the numbers put you off. All blog posts are definitely not created equal.

Of those estimated 4 million daily blog posts published, how many do you think are actually adding value to the reader? My guess? A very small percentage.

So, the question about whether you need a blog or not comes down to this – can you add real value to your customers and prospective customers by creating content that is published through your blog? If the answer is yes, then you should 100% consider setting up a blog for your business.

We wanted to look at 5 key benefits of a business blog when done for all of the right reasons.

1.      Drive traffic to your website

If you are a relatively…

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Paul Thornton - Friday 30th October 2020


The Real Impact Of UX On CRO: The “What” & “Why”

Whenever we discuss website performance, we tend to see a lot of parallels between conversion rate optimisation and user experience. It does seem like CRO and UX are interchangeable as they both seek to help users do things easily and use many of the same tools to achieve that goal. However, they are not one and the same as they also have many differences.

Despite these differences, CRO and UX complement each other very well. Before we find out how these two methodologies work together, let’s learn what UX and CRO are and what they are not.

The Basics Of UX and CRO

To understand how CRO and UX operate together, we need to define each term first. I’ll quickly do that below, so at least we can agree that we’re talking about the same things.

CRO

Conversion Rate Optimisation is the process of designing a site that increases the…

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