We have been mulling over this post since we first heard that New Zealand was going to go into a Level 4 lockdown at the end of March, however finding the right words at the right time is not always easy to do.
We work with many businesses large and small, and not a single one of them has not felt the impact of the COVID-19 pandemic. From our clients in the tourism sector who have been hit the hardest to our e-commerce clients who are starting to see a small light at the end of the tunnel, these have been unprecedented times.
For the last month, we have all been trying to get to grips with a different way of living – firstly as humans but also as professionals. Whilst trying to write this post, we have often come up with more questions than answers.
Unprecedented means just that. We have…
In competitive sectors, social proof can make all the difference when it comes to conversions.
It’s no surprise to see some of the biggest brands in the world leveraging social proof in order to help drive more sales online. Amazon, Coca-Cola, Apple and more utilise the power of social proof to help customers to make that crucial purchase decision.
But what is social proof?
Social Proof – explained
Social proof is a tactic used by digital marketers as part of an overall Conversion Rate Optimisation (CRO) strategy.
The goal is to convince more people about the validity of your product or service by presenting content from customers, celebrities, experts, crowds, friends and certification.
A study by Bizrate Insights revealed that 92% of online shoppers look at a product/service review before making a purchase.
According to Wikipedia:
“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence….
As someone who has worked in SEO for over 10 years, my primary objective for clients has always been to identify and optimise their website for the keywords that are likely to deliver the best ROI.
Whether that’s sales, leads, engagement – whatever the client needs to focus on, we do our keyword research, identify the most important keywords and then optimise the content for those keywords.
One thing that we have traditionally not monitored in our keyword ranking tools is branded search. Most clients don’t want to know that they are ranking well for their own branded keywords – they just expect it, however, this is not always the case.
As Google has tweaked and changed its algorithm over the years, focussing on dominating the search results (SERPs) for your own branded keywords has become more important than ever before.
The biggest difference between a branded keyword and on-branded is intent.