Continuing our theme of measuring ROI, content marketing is another digital marketing tactic that marketers often struggle to measure impact.
Whilst there is no doubt that marketing tactics have come a long way from the “spray and pray” days where you would just do a bunch of things and hope for the best, measuring the success of your content marketing activity can still be challenging.
In a 2020 survey, CMO found that 65% of marketers can’t quantitatively demonstrate the impact of their marketing. In the same year, a CMI report showed that 44% of marketers said that improving their content measurement was a top priority, demonstrating that marketers recognise that they are falling short in this area.
What is content marketing ROI?
A quick recap before we dig into content marketing ROI in case you missed our last post. ROI stands for Return on Investment and is a calculation…
One thing that has always been difficult for digital marketers to evaluate and measure is the return on investment (ROI) on social media. Attributing sales and conversions to social media activity is tricky and attribution models are rarely perfect.
Finding out how someone went from finding out about your business to becoming a happy customer is the goal of all businesses. If we can understand the path to conversion, we can tweak our marketing activity to match those journeys and make sure people are getting the right information, on the right platforms at the right time.
There are very few businesses that are managing to accurately track social ROI.
Even those who say they are doing it might not be reporting accurately and that’s the way things go sometimes. Instead of stressing about it, there are things you can do to ‘attempt’ to measure the ROI of social media activity more…
We are big fans of content strategy here at Digital Hothouse. There are very few of our clients that wouldn’t benefit from a content strategy in order to improve their overall topical relevance for the keywords we are targeting, provide valuable and insightful content for customers and improve the overall optimisation of their website.
Content is such a valuable asset for most businesses online. Not only does it provide real value to customers and prospective customers when done well, but it also offers up SEO benefits in the form of internal links, the opportunity to optimise your website for a broader range of topical keywords not to mention the improvement to the overall engagement metrics across your site.
Whilst content is undoubtedly important, the way you plan and create content needs to be strategic and well thought out otherwise a lot of hard work, time and energy may go to…