Gavin Hirst - Monday 22nd June 2020

Why New Zealand businesses need marketing to recover after the COVID-19 pandemic

New Zealand’s response to the COVID-19 pandemic was decisive. Essentially closing down the whole country for four weeks whilst in alert Level 4 was a bold move by our government and as we head towards the end of the second week of alert Level 1, we can look back and say that it was a move that helped to save lives.

The impact on businesses, however, is still being widely felt across the country. Businesses large and small are feeling the pinch and now it is our turn to be bold and decisive.

Economic recovery is at the heart of this conversation. As reported by Dr Tadhg Ryan-Charleton,  a Lecturer in Entrepreneurship and Strategic Management at the University of Otago for RNZ, “we are going to rely on new business for innovative ways to meet societal needs, to replace imports that no longer exist, to create new jobs for New…


Yohei Guy - Thursday 18th June 2020

Are Virtual Events Really the Future?

The COVID-19 pandemic has presented challenges to industries the world over and few have been more challenged than the events industry. Centred around a product that brings people together, the global pandemic has meant one of their prerequisites to function is now seen as a hazard and in some countries, completely prohibited.

Like many industries impacted, the landscape in the events industry has changed by shifting to online platforms by the way of virtual events. These virtual events have allowed companies and organisations to replicate traditional events fairly successfully.

The question from this that has emerged is whether virtual events will be the new norm once the pandemic has passed? We thought we’d take a closer look.

No competing on costs

One of the main benefits of hosting a virtual event has always been the lower costs associated. When organising traditional events, event planners have to manage a balance…


Gavin Hirst - Tuesday 16th June 2020

How to deliver a winning keyword strategy

Anyone that has ever worked in SEO, worked with an SEO agency or even researched ‘SEO’ will know that keyword research is one of the founding pillars of any successful SEO strategy.

Whilst many SEO tactics have changed considerably over the past 10 years, one thing that has remained consistent is the need to carry out keyword research. This has perhaps never been more true and anyone who is good at keyword research and has a good keyword research strategy is the ones that deliver winning SEO strategies.

Keyword research – more than just the tool

The first part of delivering a successful keyword research strategy is understanding that it is a process. It’s not just a case of adding some seed keywords into one of the many tools available and then exporting an Excel spreadsheet with the results.

A successful keyword research strategy involves mapping out those keywords that will allow…