The customer experience journey is now, more than ever, an integral component for business success in today’s world. Thanks to the increased prevalence of social media platforms, interactions from the customer experience, both positive and negative, can be expressed and shared instantly on very public forums.
As well as this, increasing levels of competition mean battles can be rarely won or lost on pricing strategies alone. Delivering an excellent customer experience across the entire customer journey is essential so we thought we’d cover a few essentials in achieving this.
Listen to your customers
This first one is a bit of a gimmie but you’d be surprised how often customers’ opinions are ignored when the whole experience itself centres around them. It’s easy to fall into a mindset of thinking you know more than your customers but there’s so much…
Every year we seem to get a new buzzword, or more often than not, a buzz acronym. This year, it’s definitely “E-A-T”. Whilst for many SEOs, this is not a new buzzword, it’s certainly been brought front and centre in 2019 thanks to the August 2018 Google Update, known as ‘the medic update’.
E-A-T stands for ‘Expertise, Authority and Trust’ – three pretty important things to consider for SEOs when creating content. As the internet becomes more and more saturated with content, Google has had to change the way content is ranked. Instead of just creating content and ranking overnight, you now have to work harder to build your brand online (and off). The way to do this is to build your expertise, authority and trustworthiness in the eyes of both Google and the end-user.
The Medic Update
E-A-T has been a part of the Google Quality Raters Guidelines (QRG) for some…
If you’re part of an SEO content marketing team you’ll understand the challenges of writing strong content and finding success in the saturated environment of the World Wide Web. Not only must your blog catch the eye and resonate with your audience, but they must also get acknowledged by Google as something worthy of favourable ranking.
Even the best content writers in the world will fail in this task, more often than not, in their first attempts. The result is that a lot of writing gets lost to the virtual nether but this doesn’t have to be the case. I thought I’d talk about a few keys to refurbishing old content so that it has the chance to get the ranking and readership it deserves.
1. Reread, reflect and be honest
The first thing you need to do is conduct a post-mortem on the blog in question to try to understand why…