User-generated content (UGC) is something that e-Commerce sites can no longer afford to ignore. The power of user-generated content for your brand is potentially huge. The big question that e-Commerce sites need to answer is ‘how do we harness user-generated content for our brand?’
The good thing for you is, there are a few simple tactics you can put into place today and start reaping the benefits.
What is user-generated content?
The first thing to tackle is identifying the most likely sources of user-generated content for your business. Users generate content in a variety of ways. Here are some of the main sources:
- Social media
- Customer events
All of these channels are a way of collecting and curating the things people are saying about your business. It’s best to have an idea of what you want to do with the content before you decide on the best…