Gavin Hirst - Wednesday 19th September 2018

Why & How To Use User Generated Content For Your Shopify Store – 3 Actionable Tips

User-generated content (UGC) is something that e-Commerce sites can no longer afford to ignore. The power of user-generated content for your brand is potentially huge. The big question that e-Commerce sites need to answer is ‘how do we harness user-generated content for our brand?’

The good thing for you is, there are a few simple tactics you can put into place today and start reaping the benefits.

What is user-generated content?

The first thing to tackle is identifying the most likely sources of user-generated content for your business.  Users generate content in a variety of ways. Here are some of the main sources:

  • Social media
  • Reviews
  • Ratings
  • Surveys
  • Customer events
  • Competitions

All of these channels are a way of collecting and curating the things people are saying about your business. It’s best to have an idea of what you want to do with the content before you decide on the best…


Guest Post - Wednesday 19th September 2018

Five Reasons Why Instagram Stories Are For You

Instagram Stories feature might have been recently introduced, but its engaging nature and huge reach made it a quite popular marketing tool, especially amongst the business community.

Instagram Stories feature already boasts of a growing figure of more than 300 million daily users and a third of these spend around 28 minutes watching Stories every day. On top of that, 20% of Instagram Stories posted by businesses end up in direct interaction with a user.

With all that, if your business isn’t already using it, then it’s about time it started because you can’t afford to miss out on utilizing this powerful marketing tool to grow your business.

Still, need convincing? Here are five reasons why your business needs to use Instagram Stories:

1.      Enjoy A Massive Reach

Since there are quite many people viewing Instagram Stories every day, you can reach a broader audience by posting there. For instance, Mercedes-Benz Cars…


Caitlin Draper-Wheeler - Thursday 13th September 2018

Technical Audits Are Crucial To Consistent SEO

Technical SEO provides the backbone of any high performing website. Just like when building a house, you would lay the foundations before painting the walls. Technical SEO works in the same way; having the correct foundation for your site to be built on is key to sustaining and growing your organic performance.

Just like a house it also requires regular maintenance and upkeep to keep it in the best condition. Technical auditing is a large part of this, but that doesn’t have to mean putting your site through a rigorous technical auditing process every week. Instead, build a plan that allows you to stay on top of the technical health of your website and still being able to find time to focus on writing that perfect blog post, and picking the perfect shade of white for your walls.

This plan is a three-pronged approach that allows you to stay on top…