eg. Facebook or Google Analytics

Gavin Hirst - Friday 11th October 2019

E-A-T – how to build Expertise, Trust and Authority with your content

Every year we seem to get a new buzzword, or more often than not, a buzz acronym. This year, it’s definitely “E-A-T”. Whilst for many SEOs, this is not a new buzzword, it’s certainly been brought front and centre in 2019 thanks to the August 2018 Google Update, known as ‘the medic update’.

E-A-T stands for ‘Expertise, Authority and Trust’ – three pretty important things to consider for SEOs when creating content. As the internet becomes more and more saturated with content, Google has had to change the way content is ranked. Instead of just creating content and ranking overnight, you now have to work harder to build your brand online (and off). The way to do this is to build your expertise, authority and trustworthiness in the eyes of both Google and the end-user.

The Medic Update

E-A-T has been a part of the Google Quality Raters Guidelines (QRG) for some…


Yohei Guy - Friday 4th October 2019

Refurbishing old content – 5 keys to refreshing your blogs and giving them a new lease of life

If you’re part of an SEO content marketing team you’ll understand the challenges of writing strong content and finding success in the saturated environment of the World Wide Web. Not only must your blog catch the eye and resonate with your audience, but they must also get acknowledged by Google as something worthy of favourable ranking.

Even the best content writers in the world will fail in this task, more often than not, in their first attempts. The result is that a lot of writing gets lost to the virtual nether but this doesn’t have to be the case. I thought I’d talk about a few keys to refurbishing old content so that it has the chance to get the ranking and readership it deserves.

1. Reread, reflect and be honest

The first thing you need to do is conduct a post-mortem on the blog in question to try to understand why…


Gavin Hirst - Monday 30th September 2019

What does Google’s change to Nofollow mean for SEOs?

In early September, Google made a fairly substantial change to the way that the rel=nofollow” link attribute will be handled, introducing some new attributes to help Google to understand the nature of those links. Understandably, changes like this have implications for SEOs so we wanted to take a look at the changes and talk through what this means for SEOs.

What is the rel=nofollow” link attribute?

In early 2005, Google announced a new link attribute called rel=nofollow”. The attribute was originally set up to help stop comment spam in blogs. This has evolved over time and Google recommends using the nofollow attribute in order to let them know about your relationship with a linked page.

Up until a few weeks ago, that was a blanket instruction. You either allowed Google to follow the links from your site to other sites, or you didn’t. There was no way of knowing what type of…

Tags: nofollow