Paul Thornton - Monday 19th February 2018

The Importance of Social Media Marketing for Brand Image and Sales

If your sales and marketing teams seem to be working overtime, chances are your business strategy is not aligned with a social media plan. This can lead to a huge loss for your company in terms of finances and possibly, customers. Studies show that more than half of business selection processes are carried out in the digital world, which is often lost on a company’s sales team. It is therefore essential to increase the visibility of your brand and products to these invisible prospects, using as many social media platforms as possible.

Social Media Marketing and your Brand Image

Social media marketing provides a means for business owners to be aware of issues surrounding their products and services. If there is a problem with your product or service, you can know about it immediately and take the necessary steps to handle the problems as soon as possible. Customers will choose a…


Paul Thornton - Wednesday 24th January 2018

7 Ranking Factors That Impact Search Engine Position

Struggling to improve your search engine position?

It’s an ever-changing world where even things which once seemed fundamental can be fairly questioned.

Keeping up can be a challenge, and the first step is being aware of the ranking factors which are bringing you down. Armed with this knowledge, you’ll be ready to step up.

Also, bear in mind that there are hundreds of companies targeting the same keywords as you. It’s not an insurmountable challenge to rise to the top, but they’re improving too. You need to be quick to grab opportunities to move up.

Here are seven key ranking factors you need to address to fix your search engine position.

1. Use Structured Data

Search engines use ‘crawlers’, which are bots designed to catalogue your website and its pages. Structured data highlights bits of your site for their attention.

It’s kinda complex, but really interesting. You can learn more about it here.

This means…


Gavin Hirst - Monday 30th October 2017

Why social media should be a key part of your customer service programme

Customer service is an integral part of every business’s success. The best companies have been doing it well for decades, responding to complaint letters and picking up the phone.

Times have changed though.

Over the past 4-5 years, the amount of people turning to social media for customer service has grown substantially. The growth has been so substantial that a recent study found that social media was the preferred channel for customer service:

Social media is the preferred customer service channel

What are the main benefits of using social media for customer service?

With so many companies pushing out their products and services through social media platforms, it only makes sense to manage your customer service through those same channels. After all, if you expect people to buy from you because they saw your product or service on a social media channel, then the least you can…