Paul Thornton - Thursday 19th October 2017

Google Partners Masterclass 2017 in Auckland – our top 3 takeaways

The Google Partners Masterclass 2017 was held on Friday the 6th October in Auckland. This year’s event featured talks and presentations from Richard Flanagan and Martin Curtis from Google AU & NZ and Dave Booth from Cardinal Path.


If this post is too long, you can skip straight to my summary at the bottom but if you have 5 minutes, make sure you read some of the details on the upcoming developments; there are some exciting things coming our way!

Mobile-First Index

One thing that wasn’t really touched upon is the upcoming move to the mobile-first index which is expected to happen early in 2018. This move will have huge ramifications for digital marketers around the world and you can read more about it in our recent blog post.

Despite us not yet rolling out with the mobile-first index the conference did focus on the transition from a mobile-first to an…

Paul Thornton - Tuesday 3rd October 2017

How Will the Mobile-First Google Index Impact SEO?

Google is rolling out some big changes in the upcoming months. While these new algorithm changes won’t exactly be a direct hit on ranking, it’s still affected.

Knowing that 60% of searches now come from mobile devices, Google is creating a new update. They’re now rolling out a “mobile-friendly” Google index.

What exactly does all this mean? We’ll explain what this means for your website and how you can get prepared. Let’s get into it!

What is The Mobile-First Google Index?

Indexing, for starters, is when web pages are added to a Google search. Much like the index at the end of a reference book, all searches related to that subject or category will appear.

For desktops, all websites and pages on it are crawled by Google and then indexed. Now with this new update, websites optimised for mobile take priority.

Why? With a large number of searches conducted through mobile devices, it…


Gavin Hirst - Tuesday 26th September 2017

Is PWAMP the future of our mobile-first world?

With the mobile-first index fast approaching, we wanted to take a look at some of the options available to webmasters when it comes to readying yourself for the switch to the mobile-first index.

Announced way back in November 2016, the mobile-first index will see Google shift from ranking websites based on their desktop content, to their mobile content. Whilst no official date has been set by Google for the change, Google’s Gary Illyes announced at SMX Advanced in Seattle back in June 2017 that this is likely to start rolling out in early 2018.


If you don’t have time to read the whole article, feel free to skip to the bits that you are most interested in:

  1. What is the mobile-first index?
  2. Why is Google moving to a mobile-first index?
  3. How to prepare for the mobile-first index
  4. 3 ways to speed up your mobile website