Following on from a recent post by Casey Meraz on the Moz blog, we wanted to follow up with a post of our own looking at local SEO and what your options are if you are not ranking in the local snack pack results.
First up we want to include a caveat to this post; tracking your results in the local 3-pack is getting harder and harder. With recent research suggesting that a searcher’s proximity is the biggest ranking factor, accurately monitoring your results in the local packs is very difficult unless you can be in all locations at all times. We track and monitor local results for all our clients. We know it is an important part of any SEO strategy. We also know that the results of ranking well in the 3-pack can lead to a high CTR. However we are learning that this should not…
The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.
As you know, here at Digital Hothouse we work across the full range of digital marketing activity…
With so many ranking factors to consider, one that often gets overlooked is good technical site health. Optimising your website for searchers is obviously a primary focus; making sure you deliver a great user experience is crucial and whilst your content sits at the heart of this, how your website is set up and configured from a technical perspective also plays a big part. Helping Google to crawl and index the content you want people to see more easily means that you are more likely to get more of the right people to your pages and as a result, you are more likely to rank well for your optimised keywords.
Analysing your technical set up
For many companies, a technical site audit is something that is done once at best, often when they engage with an SEO agency for the first time….