Gavin Hirst - Monday 14th February 2022

How can you calculate the ROI of SEO? Use Google Analytics…

At Digital Hothouse, we measure the success of our work with clients based on the ROI – for every dollar a client spends with us, how much do they get back from organic traffic? Return on investment is a key metric for any business, however, it can be tricky to assign an ROI for clients that are not e-commerce.

Measuring the ROI of SEO activity, therefore, involves two key factors: KPIs (key performance indicators) and the cost of your current SEO activity. In the main, we work on a retainer-based relationship with our clients, however, SEO activity can include one-off campaigns which can also be measured as long as you put KPIs in place.

Without KPIs, it makes it very difficult for a client to assess whether or not the work we are doing for them is adding any value. Sure, they can get a sense that traffic to their site…


Gavin Hirst - Friday 28th January 2022

How to analyse your competitor’s content

With so much content published online every day, how do you ensure that what you are saying stands out from the crowd?

Well, the easiest way is to find out what everyone else is saying and say something different.

The only way to do this is to carry out competitor research, analysing the content that is already out there relating to a specific topic relevant to your business.

By carrying out a competitive content audit, you will start to identify patterns in the content that most people are publishing, and this should hopefully allow you to pivot and bring in a new angle or something that is unique and bespoke to your business.

Of course, there are some things that simply cannot be written in a different way. If what you are talking about is factual, then there is no changing the facts. In these cases, you have to look at where you…


Gavin Hirst - Friday 21st January 2022

What is advocacy marketing?

The goal of any marketing strategy is to acquire new customers that will be passionate about your products or services. Customers that, once they discover your brand, come back time after time, talk about your brand online and rush to tell their friends about your products or services.

This type of loyal customer is known as an advocate.

What is an advocate?

An advocate is someone who has a passion for something. It may be football. It may be craft beer. It will hopefully be your brand.

A brand advocate is someone that not only loves your products or services, but they love everything your brand stands for. They get right behind your ethos and your values, and these are typically values that align with their own.

Brand advocates will typically take any and every opportunity to engage with your brand and to share their experience of your brand with their friends and family…