Gavin Hirst - Wednesday 9th December 2020

5 ways Kiwi travel businesses can avoid cliches this summer

This year promises to be a summer like no other here in New Zealand. The COVID-19 pandemic means that for the first time, there will be no international visitors to our shores, the backbone of our tourism industry for so many years.

Instead, Kiwi tourism operators will instead rely on the good people of New Zealand for all of their business this year and whilst Kiwis are already booking trips in their droves, we simply don’t have the numbers to make up the shortfall in international visitors.

So, the conundrum for many local businesses who rely on tourist is this: how do we attract as many customers to our own business whilst also supporting our local community and ensuring that we, as a destination, can thrive this summer?

One of the best ways is to be authentic.

Whilst authenticity is a word we hear a lot in content marketing, it’s not as cliched…


Gavin Hirst - Wednesday 18th November 2020

5 of the biggest digital marketing challenges faced by small businesses

The COVID-19 pandemic has brought digital marketing more front and centre than ever before. Businesses from across a wide range of sectors have been forced to take a digital-first approach by the varying degrees of lockdowns and restrictions in place around the world.

This move to digital has seen more small businesses than ever taking their first steps into the world of online marketing. Previously, these businesses, many of them local, would simply rely on face-to-face engagement, word-of-mouth referrals, and a very personal approach to doing business.

Now, the landscape has changed.

Instead, small businesses are having to come up with new ways of engaging with their customers online, whilst continuing to deliver the high levels of customer service and experience that their existing customers have come to know and love and new customers are yet to discover.

This is a challenging time for businesses large and small.

In September 2020, SEMrush ran…


Gavin Hirst - Friday 13th November 2020

9 key questions you should ask every customer

If you’re not asking questions of your current customers, you’re really missing an opportunity to get some valuable feedback about your products, services, and importantly, your customer service.

There is no better audience for feedback than your existing customers. Understand what it is you do well as well as the things you could be doing better can really help you to build on your competitive advantage and plug any potential gaps, both in terms of your product/service offering, but also in terms of how you can better serve the needs of your customers.

Whilst reviews are a great way of tapping into customer feedback, why not control the conversation and the feedback you are getting by asking direct questions? That way, you get feedback on all the specific areas that are important to you and your business. That way, you can find out which areas are giving you a competitive advantage…