Gavin Hirst - Wednesday 15th July 2020

How schema markup can help you rank better

Schema is a semantic vocabulary of tags that you can add to your web pages to improve the way search engines read and represent your pages within the search results pages (SERPs).

Schema has been around for some time now. It was first introduced in 2011, yet it is still one of the most underused SEO tactics and one that can generate some really strong results for you or your clients.

What is structured data?

According to Moz, “ is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.”

Schema helps to improve the way your page displays in the SERPs by enhancing the rich snippets that are displayed beneath the page title.

How does schema help with SEO?

Schema tells the search engines what your data means, not…


Gavin Hirst - Monday 22nd June 2020

Why New Zealand businesses need marketing to recover after the COVID-19 pandemic

New Zealand’s response to the COVID-19 pandemic was decisive. Essentially closing down the whole country for four weeks whilst in alert Level 4 was a bold move by our government and as we head towards the end of the second week of alert Level 1, we can look back and say that it was a move that helped to save lives.

The impact on businesses, however, is still being widely felt across the country. Businesses large and small are feeling the pinch and now it is our turn to be bold and decisive.

Economic recovery is at the heart of this conversation. As reported by Dr Tadhg Ryan-Charleton,  a Lecturer in Entrepreneurship and Strategic Management at the University of Otago for RNZ, “we are going to rely on new business for innovative ways to meet societal needs, to replace imports that no longer exist, to create new jobs for New…


Yohei Guy - Thursday 18th June 2020

Are Virtual Events Really the Future?

The COVID-19 pandemic has presented challenges to industries the world over and few have been more challenged than the events industry. Centred around a product that brings people together, the global pandemic has meant one of their prerequisites to function is now seen as a hazard and in some countries, completely prohibited.

Like many industries impacted, the landscape in the events industry has changed by shifting to online platforms by the way of virtual events. These virtual events have allowed companies and organisations to replicate traditional events fairly successfully.

The question from this that has emerged is whether virtual events will be the new norm once the pandemic has passed? We thought we’d take a closer look.

No competing on costs

One of the main benefits of hosting a virtual event has always been the lower costs associated. When organising traditional events, event planners have to manage a balance…