eg. Facebook or Google Analytics

Gavin Hirst - Monday 30th September 2019

What does Google’s change to Nofollow mean for SEOs?

In early September, Google made a fairly substantial change to the way that the rel=nofollow” link attribute will be handled, introducing some new attributes to help Google to understand the nature of those links. Understandably, changes like this have implications for SEOs so we wanted to take a look at the changes and talk through what this means for SEOs.

What is the rel=nofollow” link attribute?

In early 2005, Google announced a new link attribute called rel=nofollow”. The attribute was originally set up to help stop comment spam in blogs. This has evolved over time and Google recommends using the nofollow attribute in order to let them know about your relationship with a linked page.

Up until a few weeks ago, that was a blanket instruction. You either allowed Google to follow the links from your site to other sites, or you didn’t. There was no way of knowing what type of…

Tags: nofollow

Gavin Hirst - Friday 27th September 2019

How automating PageSpeed Insights can save you time and improve your page speed scores

Google’s PageSpeed Insights tool has been one of the most valuable tools in an SEOs armoury for some time now. Since its initial launch back in October of 2013, SEOs have been using the tool as a stick to beat clients with about the speed of their websites and the importance of delivering a super-fast experience to users.

Page speed became even more important as of July 2018 when Google announced that page speed would now be used as a ranking factor in their mobile search results. Previously, page speed had been an important consideration for users, however, it was never confirmed as a ranking factor until January 2018 when Google’s announcement gave webmasters plenty of time to get their sites up to speed.

Tracking and monitoring page speed scores

Over the past 2-3 years, we have been actively monitoring and tracking page speed scores for all our clients. This is…

Tags: Page Speed

Gavin Hirst - Sunday 1st September 2019

What impact will the new Q&A, HowTo and FAQ Schema markup have on the SERPs?

At the end of August, Google announced some interesting new additions to the Schema markup (structured data) that it supports. The three types of Schema for SEOs to take a closer look at include: FAQ, HowTo and Q&A. All of these present a good opportunity for SEOs to increase the amount of real estate they can take within a SERP (search engine results page), however each one should be carefully assessed, both from a ‘valid use’ perspective, but also considering the impact of presenting more information from your website directly into the SERPs.

What is Schema markup (or structured data)?

Whilst most SEOs will be well versed with Schema markup, in case you have never heard of it or you are not currently using it, Schema is a structured data vocabulary that defines entities, actions and relationships online. Schema helps search engines to better understand the nature of your content and…