Gavin Hirst - Thursday 20th October 2016

Google Possum update joins Penguins and Pandas at the Google Zoo

The dust is finally starting to settle on what has been a turbulent six or seven weeks in the SEO world. If you are a subscriber to AccuRanker’s daily Google status, I’m not sure a day has gone by in the last seven weeks where Google has not been grumpy or furious which basically equates to huge fluctuations in rankings across all markets and all devices and signals algorithm updates at work.
So, what do we know and what does it mean for SEOs?

Google Possum – a new local algorithm

The first ‘hit’ to strike on the rankings was an update on September 1 which has no official name from Google but which has been affectionately dubbed as Possum by the SEO community. This name comes from the fact that following the update, many webmasters saw a disappearance of their Google My Business listing from the search results but what was…

Gavin Hirst - Thursday 4th August 2016

301 redirects rules have changed – what is the SEO impact?

Officially or unofficially, Google announced last week that the way 3xx redirects are handled by Google has changed. There have been rumblings for a while that it may no longer be seen as a negative thing to have 301 and 302 redirects in place across your site.

In the old school SEO playbook, we have always been wary of using too many redirects on our sites because of the loss of PageRank. It was widely believed that using a 301 (permanent) redirect would result in around a 15% loss in PageRank  – the exact same amount as a link from one page to another. However, it now seems that Google will no longer be treating any 3xx redirects this way and there will be no loss of PageRank when you add any form of 3xx redirect.

Whilst this sound like a huge plus for SEOs, there may be more to this…

Tags: Redirects SEO

Gavin Hirst - Tuesday 21st June 2016

Search Marketing Summit 2016 – Our Top 5 Takeaways

This year’s search marketing conference in Sydney had undertaken a rebrand from SMX to SMS but what didn’t change was the quality line up of presenters from across the world who kept us informed and entertained across the three days. From Google to Disney, Wordstream to the SEM Post the big guns were out in force and there was so much to take away from the three day conference that we have only just got round to writing up our notes.

There were of course dozens of sessions over the three days and we’re not going to run through every one on our blog so we’ve decided to pick out our top five sessions and give you some of the best tips and advice we learnt over the course of three days. Some of the tips were supported by multiple presenters and there were some definite themes that cropped up…