Gavin Hirst - Friday 28th August 2015

Paid search vs SEO – which should you be focusing on?

A question we often get asked here at Digital Hothouse is where people should be putting their budget – Paid Search or SEO. Although our answer will differ from client to client, the basic response is always the same; paid search will get you traffic in the short term and if you want to keep attracting traffic then SEO is crucial and should work alongside your paid search activity.

SEO is the foundation

SEO should be the foundation of your website. Making sure that your site is optimised for search should be the starting point whether you are a new business or you have been around for years. Optimising for search is about optimising your site for humans whilst obeying the guidelines and rules put in place by search engines. Good SEO is a combination of on and off page activity and also how you structure information in the back end…

Gavin Hirst - Friday 7th August 2015

Avoid getting hacked – make sure you’re up to date

At the end of June, we were all given a very sharp reminder that no one is immune from getting hacked. Whether you are a one man band running a small website or a huge global organisation with 10,000 employees. If you don’t secure your site correctly, you are leaving yourself open to getting hacked.

At the back end of June, that’s exactly what happened to the Microsoft site, That’s right. A Microsoft owned site got hacked. According to Wordfence, the site was running an older version of WordPress (WP) which made it susceptible to getting hacked, something that could be easily avoided by keeping on top of updates across the board; CMS, plugins and themes.

Updating your core CMS

Many sites today are built in WordPress. The latest stable release of WordPress is version 4.2.3 and if you are running a WP site that is not using this version,…

Gavin Hirst - Friday 31st July 2015

Google Panda 4.2 is slowly rolling out – what does it mean for you?

Google finally confirmed this week that they have pushed out the latest Google Panda refresh (Google Panda 4.2) after weeks of speculation. The last time the Panda algorithm was updated was 25 September 2014 so the news of the latest update has been welcomed by those who were hit with a penalty last time out but don’t get too excited just yet; Google have said that the update could take months to fully roll out.

The news of the roll out was reported by Search Engine Land on 22 July and was confirmed this week by Google’s Gary Illyes. It is believed that the update will affect 2-3% of English Language queries. As is normal with Google algorithm updates, the US is the first place that is likely to see the impact of the update with the roll out then heading to Europe a couple of weeks later. For…