Gavin Hirst - Thursday 12th February 2015

Is Google+ dead? Why businesses should not give up on Google Plus just yet

Google+ is like the awkward kid at a school disco. He doesn’t really say too much so people don’t know if he is really weird or actually really cool. And that’s why people don’t talk to him that much. Despite having a reported 540 million active users (making it the fifth largest social media site), Google+ has never really hit the heights with individuals or businesses alike.

Many claim that Google Plus is already dead with head of social media Vic Gundotra leaving in 2014 and G+ taking away some of the connections with other services like Gmail, however there is still life left in Google Plus and they claim that they are in the social media business for the “long haul”.

Google Plus for business

So where does this leave Google+ for businesses? Well, we think there is a place for Google Plus for some companies in some sectors. Sure, for…

Gavin Hirst - Monday 9th February 2015

10 Marketing Predictions for 2015

It seems to be that time of year…making predictions about the biggest trends for 2015 so we thought we would join the party. Below is a great infographic from Wheelhouse Advisors taken from Social Media Today which shows their top 10 predictions for marketing in 2015. Looking through that list, we think that most if not all can be applied more specifically to digital marketing:

Infographic showing the top 10 digital marketing predictions for 2015

10 Digital Marketing Predictions for 2015

  • Number 1 on the list is content marketing and we have already talked about this until the cows come home. We know how big this is going to be in 2015 and we are fully on board with numero uno – see previous posts for more on this.
  • Number 2 talks about the use of marketing data and whether you are working…

Gavin Hirst - Thursday 5th February 2015

Digital tactics to increase e-commerce store sales

We have talked recently in our blog posts about the importance of understanding your audience and the value of user personas in identifying different target groups. For e-commerce businesses, this is perhaps even more crucial; to gain an understanding of the user intent and to recognise the different type of ‘shopper’ who is visiting your site.

Understanding that there is not a one size fits all model when it comes to the way people shop online is crucial to providing content and a user experience that meets the demands of a number of, if not all of your target persona groups.

If you can tailor your offering to the individual persona, through the content you not only provide on your website, but also through other digital platforms such as blogs, social posts, email etc then you are far more likely to engage with people in a way that suits them, not…