Gavin Hirst - Wednesday 28th January 2015

SEO for 2015: our top 5 things to focus on this year

OK so we may be a little bit late to the party with this one but good blog posts take time to write! So, what did we learn from 2014 and what do we think will be the ‘must do’ things in terms of SEO in 2015.

Looking back at SEO in 2014

Another year goes by and a whole raft of changes have come along to keep us all on our toes. We have seen websites who have been badly hit by Penguin and Panda updates and those who have recovered and bounced back even stronger as Google look to clean up the link profiles of sites large and small. We also got a little snippet of information that having a secure website i.e. a https:// domain would help you to get a ranking boost (although the outcomes of doing this are expected to be minimal – but every little…

Tags: SEO Tips

Gavin Hirst - Friday 9th January 2015

Keyword research is changing – are you?

Way back in February 2013, we wrote a blog about the importance of carrying out keyword research and like many agencies, this is part of the service we provide our clients when we conduct SEO audits for them. There has however been a huge shift in the way our keyword research is carried out and we wanted to take the time to talk to you a bit more about what we do and why we do it.

Old skool keyword research

In days gone by, our keyword research would consist of checking through a client’s website, looking for key areas and selecting a series of keywords relating to their products and services. We would also take a look at their competitors and see if there was anything they were doing better and add those into the mix. Nothing rocket science about that. We would then use a keyword tool (Google…

Gavin Hirst - Tuesday 6th January 2015

When can I expect to see returns on my SEO investment? Setting realistic SEO goals for your boss/client

Last week I read/watched a fascinating Whiteboard Friday by Rand Fishkin, Co-Founder of Moz in which Rand talked about the changing expectations around SEO activity, and what exactly it is people should expect when they engage with an SEO. I would highly recommend taking 8 minutes out of your day to watch the video as it provides a great sound bite about the changing face of SEO:

What should you expect from your SEO?

If you look back over some of our recent blogs, it’s easy to see that there is a definite shift in the way that SEOs now carry out their work. Gone are the days where keyword research, a bit of on-page optimisation and some link building were enough to see companies climb up the rankings. SEO has become so much more than this and our posts on content marketing, putting the user…