Behshad Behzadi – Google
After a pretty full on first day, we were excited to get going on Day 2 of SMX Sydney 2015 and in true Digital Marketing fashion, the day started with a Google Hangout call with Behshad Behzadi from Google who had kindly stayed up until 2am to give us a run down of the future of search which mainly involved a demonstration of ‘OK Google’.
In addition, Behshad also talked about the changing nature of search results ad how often an app will now be displayed in the results as this may give the user a much better experience. If for example someone is searching for hotels, they may see the TripAdvisor app appearing in the search results so they can easily access reviews through the app.
Demonstrating OK Google, Behshad also talked about the importance of using long tail keywords as search becomes more conversational and highlighted…
You’ve probably seen our top 10 highlights from our recent trip to SMX Sydney but now we want to put some flesh on the bone and really give you some more detailed hints and tips which could help your business online.
Here is a run down from the main talks on day 1 – there was just too much to put all 3 days into one blog post!
Dr Pete Meyers – Moz
This year’s event was kicked off in style by Dr Pete from Moz who gave a really insightful keynote looking at how Google is evolving and the way a SERP (search engine results page) looks today is much different from 5 years ago. Today, with answer boxes, local snack packs, knowledge graph results, advertising, news packs and in-depth results, there can be as few as four organic results on the first page of a Google SERP – just…
So, the dust has finally settled here at Digital Hothouse Towers a week after getting back from a pretty inspiring week in Sydney at SMX 2015. The conference attracts some of the biggest names from the world of SEO and Search Marketing and this year was no different with Gary Illyes from Google, Dr Pete Myers from Moz and Jeff Preston and William Sears from Disney’s digital marketing team all represented.
With so much to take in over three days, we thought we would serve up our top 10 learnings from the week and follow this up in the next couple of weeks with a more detailed breakdown of what happened and what you can take away for your business. So first up, here’s our little teaser but be sure to check back or follow us on Twitter, Facebook or LinkedIn so you never miss an update: