Following on from our rather lovely infographic last time out, we thought we would expand a little on the changing landscape of SEO and what it means for your business.
As we know, Google makes changes to their algorithm hundreds of times each year – many of these are so minor they do not even bother to tell us but roughly every quarter, they tend to carry out more significant changes that can dramatically affect the ranking of your pages and overall site. They cycle of updates we currently find ourselves in are known by Google as Penguin updates and we are now on to the sixth major revision (as of late October 2014).
The latest change (Penguin 3.0) impacts less than 1% of English queries so is unlikely to have a major impact this time around on your rankings. Previous changes have caused previously very successful sites to see…
Why is great SEO work expensive and what’s in it for me? Something we often hear from prospective clients and something that SEOBook have looked at in depth in their infographic below. We are proud of the value added we provide for our clients and we hope that you will read more about our services and what we can offer you whether it is SEO, content strategy, social media planning or Google Adwords. We have a team of specialists with many years of experience and more than that, we work closely with our clients to ensure the service we are providing meets your needs and more importantly, delivers a tangible ROI.
Online marketing infographic by SEO Book
As you will no doubt be well aware, links are one of the biggest indicators to Google and other search engines about the quality of content on your site. The more quality links you have pointing to your site the better this is seen by Google in terms of your ranking on the search engine results pages (SERPs). In previous posts, we have looked at ways to successfully build backlinks to your site and in this post, we are going to take a look at the importance of links that point from your site to external sites.
Why would I have external links on my site?
An external link is any link on your site that points to another site on the web. When people visit your site, you are looking to give them the best possible experience and access to all the information they are looking for in one…