Gavin Hirst - Tuesday 26th May 2015


SMX Sydney – Day 1 Review – Mobile Friendly, Answer Boxes, Link Building and more

You’ve probably seen our top 10 highlights from our recent trip to SMX Sydney but now we want to put some flesh on the bone and really give you some more detailed hints and tips which could help your business online.

Here is a run down from the main talks on day 1 – there was just too much to put all 3 days into one blog post!

Dr Pete Meyers – Moz

This year’s event was kicked off in style by Dr Pete from Moz who gave a really insightful keynote looking at how Google is evolving and the way a SERP (search engine results page) looks today is much different from 5 years ago. Today, with answer boxes, local snack packs, knowledge graph results, advertising, news packs and in-depth results, there can be as few as four organic results on the first page of a Google SERP – just…

Gavin Hirst - Friday 22nd May 2015


SMX Sydney 2015 – our top 10 highlights

So, the dust has finally settled here at Digital Hothouse Towers a week after getting back from a pretty inspiring week in Sydney at SMX 2015. The conference attracts some of the biggest names from the world of SEO and Search Marketing and this year was no different with Gary Illyes from Google, Dr Pete Myers from Moz and Jeff Preston and William Sears from Disney’s digital marketing team all represented.

With so much to take in over three days, we thought we would serve up our top 10 learnings from the week and follow this up in the next couple of weeks with a more detailed breakdown of what happened and what you can take away for your business. So first up, here’s our little teaser but be sure to check back or follow us on Twitter, Facebook or LinkedIn so you never miss an update:

1.     …

Gavin Hirst - Friday 22nd May 2015


What is the future of link building?

There has been a lot said about the value of links in terms of SEO over the past few months with some even going as far to say that link building is dead. Although we agree that the way we carry out link building has changed, we still think there is a lot of value in building links but one thing to make sure of is that you are building the right types of links and not wasting your time and money on links that will add little SEO value.

Let’s make no mistake, link building is not a 2 minute job. The process of building a link outreach campaign, talking to relevant bloggers and people on social media and targeting relevant news sites takes time and effort and quite often, we don’t see any movement in our rankings so what gives?

Are you building the right types of links?

If you’re…