Gavin Hirst - Thursday 4th April 2013


Successful link building

In the last post, we talked about the importance of link building and the various factors that search engines look for when ranking the importance and relevance of a link such as global popularity, topic-relevance, anchor text, domain authority and social media. We are now going to look at how you can start to think about building links with external sites and maintain this moving forward.

Link building

There are three main ways of building links with external sites:

Natural – these links are given naturally by other sites that find the information on your site relevant to their customers and deem it important enough to link to. You do not need to do anything with these links other than ensure you provide great content when they get to your site and also ensure that the anchor text that the site is using is keyword rich and relevant to the page on…

Gavin Hirst - Thursday 21st March 2013


The importance of good links

If you want to improve your search ranking and traffic success, you have got to start thinking about link building. Links are like tunnels, connecting sites and pages together, helping people to navigate the world wide web and find the content that is most relevant to them. Links are like a popularity contest; the more you have got pointing to your site, the better your search traffic and like all good popularity contests, if the cool kids are voting for you, then you are likely to be the winner.

How do search engines rank links?

Well, there is no specific evidence to support how search engines rank links, however over time, it becomes clear what factors are important to search engines and these are the things we can start to focus on. First of all there is global popularity. The more popular and trusted a site is, the more value search…

Gavin Hirst - Thursday 28th February 2013


Analysing your SEO activity

As you would expect, we talk a lot about the importance of search engine optimisation (SEO) on our website and in this blog. Good SEO can take your business to the next level and provide you with a sustainable competitive advantage in ever increasingly crowded markets.

We have talked about the importance of keywords and how good keyword research and implementation should underpin any SEO activity. We have also looked at the importance of content marketing and the need to provide your customers with relevant content that they a) want to engage with and b) are likely to share.

Google Analytics

Digital Hothouse can help with all of these things, however where we excel is telling you how these changes really affect your business and we do this using Google Analytics. Whilst it may be possible to carry out changes like implementing relevant keywords and improving the content on your website, unless…