Gavin Hirst - Tuesday 16th June 2020

How to deliver a winning keyword strategy

Anyone that has ever worked in SEO, worked with an SEO agency or even researched ‘SEO’ will know that keyword research is one of the founding pillars of any successful SEO strategy.

Whilst many SEO tactics have changed considerably over the past 10 years, one thing that has remained consistent is the need to carry out keyword research. This has perhaps never been more true and anyone who is good at keyword research and has a good keyword research strategy is the ones that deliver winning SEO strategies.

Keyword research – more than just the tool

The first part of delivering a successful keyword research strategy is understanding that it is a process. It’s not just a case of adding some seed keywords into one of the many tools available and then exporting an Excel spreadsheet with the results.

A successful keyword research strategy involves mapping out those keywords that will allow…


Yohei Guy - Monday 8th June 2020

How to make a case for content marketing during uncertain times

The recent COVID-19 pandemic has shaken the fabric of society across the world, affecting nearly all aspects of our everyday lives. The way we work, communicate, shop, learn, entertain and more has changed dramatically and people have had to quickly adapt to new situations and circumstances.

Marketers have certainly been no exception to this in facing these challenges. This has come at great cost to many digital marketing projects and strategies that have been paused or cancelled altogether, one of those being content marketing.

Given our passion for content marketing, we thought we’d outline a few strong reasons why content marketing should be a strategy that is persisted with. This is especially true during uncertain times like the one we’re in now which unfortunately may not be the last.

Increase brand awareness

One of the biggest changes in our behaviour as a result of COVID-19 is the dramatic increase in our online activity….


Gavin Hirst - Monday 25th May 2020

Why local SEO is more important than ever [and how you can be better]

In our last post, we looked at some of the ways brands should be leveraging local SEO in a post-COVID-19 world.

In this post, we want to build on that post and look at why local SEO is more important than ever and talk about some of the ways you can look to build on your existing platform and help to appear in more local searches.

Here in New Zealand, our borders have been closed since 19 March to international travellers. That means for many businesses, there needs to be a change in strategy moving forward, certainly in the short to mid-term.

For businesses that rely on tourism, both international and domestic, the focus of the business has to shift entirely to domestic tourism at a time when there is much uncertainty. Many people have had to use annual leave during the lockdown period and there is a lot of uncertainty…