Gavin Hirst - Friday 26th October 2018

Optimising for Google Voice Search – Hey Google, give me 3 tips

It seems like we have been talking about voice search for forever. It seems that every year is going to be the year of voice search and we’ve not reached the tipping point….yet.

2018 has certainly been the first full year where it has made sense for companies to start looking at the way they optimise their content for voice search. Of course, some would have jumped on the bandwagon early, when the very first people started writing that voice search was going to be the biggest thing in SEO in 2014 and that’s good for them. Now, however, is the time when you really do need to start paying more attention.

Consumer Insights

First, let us take a look at the rapid rise of voice search and how this is changing consumer behaviour. As far back as 12 months ago, Google released some interesting data through Think with Google.

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Yohei Guy - Thursday 4th October 2018

What is the Internet of Things and what does it mean for SEO?

The Internet of Things (IoT) as a phrase has been around for longer than you might actually think. Since 1999 as a matter of fact. In the same year the world was worried about the Y2K glitch, an individual named Kevin Ashton referred to the “Internet of Things” as the means by which computers could manage all individual things.

The concept itself can be dated even further back. It was 1982 when a modified Coca-Cola machine was the first internet-connected appliance that was able to report on its own level of stock.

Things have come a long way since then, with over 8 billion IoT devices around the world, but what exactly is the IoT and what does it mean for SEO going forward?

The Internet of Things Explained

The IoT is the movement that has seen ordinary mechanical/physical devices become extraordinary, by adding what was missing. A mind, with the means to…


Gavin Hirst - Wednesday 26th September 2018

3 types of link-worthy content

Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more rejections than you do successes and it can be a super-frustrating way to spend a day.

It can be better though.

Instead of treating link outreach (link building seems to have some negative connotations) as a one-off project, think of it more as a continuous process.

This is a common process we see when it comes to link outreach:

  • Research piece of content
  • Write content
  • Outreach content to relevant websites
  • The end.

It seems really easy to generate a list of potential sites who may be interested in linking out to your piece of content and then dropping them an email and maybe a follow up to see if they would be interested in linking…