Gavin Hirst - Friday 25th September 2020

4 free* link building techniques [and how they can work for your business]

Post Updated – 25th September 2020

You’ve landed on this blog either a) because you’re interested in link building, b) because it said you can get something for free in the headline or c) because you are hoping for a quick, free an easy way to build links back to your site.

Well, the truth of it is, nothing ever comes for free. Hence the asterisk.

The techniques described in this blog won’t cost you anything in terms of tools. Everything mentioned in here can be done through the free versions of the various tools mentioned.

So what’s the cost I hear you say?

Well, like everything that revolves around link building – blood, sweat and tears. And in many cases, time. Your own time never comes for free. There is a cost associated with everything you do during your working day so whilst there may be no direct cost to your business,…


Gavin Hirst - Friday 25th September 2020

Title Tag Best Practices for SEO

I recently came across a great article from Cyrus Shepard on the Moz Blog which talked about the way we optimise Title Tags and suggested there may be better ways of doing things, especially if we include a lot of ‘additional’ stuff in them.

This additional ‘stuff’ includes things like your brand name or repeating text that appears across multiple pages such as categories.

If you include this type of copy in your Title Tags, you’re not alone.

There are very few websites that don’t include their brand name in the Title Tag for example. For many of us, it just feels like the right thing to do to make it clear to potential visitors that they are clicking through to a specific brand’s website.

Boilerplate content is also common, especially on large e-commerce sites. Often, it can prove to be too time-consuming to write unique page titles for every product on…


Gavin Hirst - Monday 21st September 2020

5x Content Marketing Habits you need to succeed

Content marketing is not simply something you can pick up and be great at.

Content marketing is made up of so many facets – copywriting, video production, graphic design – the list goes on.

Being a good content marketer is about more than just being a good copywriter or designer. Great content marketing is not about one-off tactics. It’s a long term, strategic approach and if you want to be successful at content marketing, you need to hone certain habits that will ensure that every piece of content has a specific focus on quality.

To mould your content marketing habits, Marcus Collins, Marketing Professor, University of Michigan Ross School of Business has two broad mantras:

  1. Focus on people
  2. Be consistent

With every piece of content you are working on, these two key areas should be at the forefront of your thinking and these two ‘mantras’ are behind these five key habits every content…