In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build a SEO strategy without knowing what keywords you are going to target. The competition for those keywords you have identified will influence the approach you take in your strategy and it is important to get this stage right.
Keyword research and great content
As discussed in the last post on content marketing, great content relies on good copywriting in order for people to find the things you are writing about. In order to help people find that great content, good copywriting starts with keyword research. Ranking for the right keywords can make or break your website so the importance of carrying out research cannot be understated.
I am often asked when running training sessions about the ‘hints’ and ‘tips’ to ensure that a website or specific pages rank well within search engine results pages (SERPs). I always have the same answer for them; the first thing that you have to do is to make sure you get the content right.
Of course there are lots of things you can do with your content to help search engine spiders to pick out the key things that you want them to take into consideration; keywords, proximity, modifiers, links, metadata etc, however at the end of the day, all of these things will be futile if the content is not something that people want to share and engage with.
Give them content they want to actually read
In days gone by (5 years ago), Search Engine Optimisation (SEO) was all about writing content that would rank well in SERPs. It was…
Recently I was invited to write for a new publication speaking to entrepreneurs in New Zealand – cunningly titled, “NZ Entrepreneur”.
Well, it’s hot off the press and in my first article for them I’m writing about the best ways of purchasing a website. There are many pitfalls associated with getting a new website, be it your first, or updating an old one and this article will show you how best to go about it.
The full first issue of NZ Entrepreneur, can be found here