We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting prospect, however here at Digital Hothouse, we have been putting the customer front and centre for years.
Why should you focus on the user?
In order for your site to be successful, you must make it easy for the user to find a) what they are looking for and b) what they don’t know they are looking for but what they will find extremely useful. How do we do this you ask? By providing quality content resulting in quality experiences for the end user. Ideally, these will be targeted experiences as every visitor to your site…
Following on from our rather lovely infographic last time out, we thought we would expand a little on the changing landscape of SEO and what it means for your business.
As we know, Google makes changes to their algorithm hundreds of times each year – many of these are so minor they do not even bother to tell us but roughly every quarter, they tend to carry out more significant changes that can dramatically affect the ranking of your pages and overall site. They cycle of updates we currently find ourselves in are known by Google as Penguin updates and we are now on to the sixth major revision (as of late October 2014).
The latest change (Penguin 3.0) impacts less than 1% of English queries so is unlikely to have a major impact this time around on your rankings. Previous changes have caused previously very successful sites to see…
Why is great SEO work expensive and what’s in it for me? Something we often hear from prospective clients and something that SEOBook have looked at in depth in their infographic below. We are proud of the value added we provide for our clients and we hope that you will read more about our services and what we can offer you whether it is SEO, content strategy, social media planning or Google Adwords. We have a team of specialists with many years of experience and more than that, we work closely with our clients to ensure the service we are providing meets your needs and more importantly, delivers a tangible ROI.
Online marketing infographic by SEO Book