Gavin Hirst - Thursday 21st March 2013

The importance of good links

If you want to improve your search ranking and traffic success, you have got to start thinking about link building. Links are like tunnels, connecting sites and pages together, helping people to navigate the world wide web and find the content that is most relevant to them. Links are like a popularity contest; the more you have got pointing to your site, the better your search traffic and like all good popularity contests, if the cool kids are voting for you, then you are likely to be the winner.

How do search engines rank links?

Well, there is no specific evidence to support how search engines rank links, however over time, it becomes clear what factors are important to search engines and these are the things we can start to focus on. First of all there is global popularity. The more popular and trusted a site is, the more value search…

Gavin Hirst - Thursday 28th February 2013

Analysing your SEO activity

As you would expect, we talk a lot about the importance of search engine optimisation (SEO) on our website and in this blog. Good SEO can take your business to the next level and provide you with a sustainable competitive advantage in ever increasingly crowded markets.

We have talked about the importance of keywords and how good keyword research and implementation should underpin any SEO activity. We have also looked at the importance of content marketing and the need to provide your customers with relevant content that they a) want to engage with and b) are likely to share.

Google Analytics

Digital Hothouse can help with all of these things, however where we excel is telling you how these changes really affect your business and we do this using Google Analytics. Whilst it may be possible to carry out changes like implementing relevant keywords and improving the content on your website, unless…

Gavin Hirst - Tuesday 12th February 2013

Keyword research – critical to any SEO strategy

In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build a SEO strategy without knowing what keywords you are going to target. The competition for those keywords you have identified will influence the approach you take in your strategy and it is important to get this stage right.

Keyword research and great content

As discussed in the last post on content marketing, great content relies on good copywriting in order for people to find the things you are writing about. In order to help people find that great content, good copywriting starts with keyword research. Ranking for the right keywords can make or break your website so the importance of carrying out research cannot be understated.