Paul Thornton - Monday 23rd January 2012

Get SEO right in 2012

Like most of you, we’ve spent some time in the last month or two reviewing 2011 and putting together ideas/plans/dreams for 2012. One of the things we really try to focus on most of all of course, is what our customers (and potential customers) are saying to us: what problems they need solving and what comes up as part of this.

With SEO, our conversations seem to have been divided into 2 clear camps: those who’ve tried SEO with one of the many firms in NZ who profess to deliver SEO but leave your business no better off than when you started; and those who’ve know they want to “be on Google”. So I thought it would be useful to clear up one thing quickly: yes, SEO does work, and yes, it makes a real difference to your business.

If you’re in the first group, let us show you, really quickly,…

Tags: Rankings ROI SEO

Paul Thornton - Tuesday 17th January 2012

Is it time for Social Media?

There is absolutely no denying the significance of social media, not just in our everyday lives and interactions, but as part of the way we market our own products and services. And engaging properly in social media is something which can bring great benefits to your business, but before you start off on that journey, you need to make sure that you’re ready. That means ensuring that all the basics of SEO and online are covered: there’s no point going straight to social media 2.0 if you haven’t even got the basics right. So before you go pouring resources, time and cash into social media, make sure that you’ve ticked off all the items on this list. If you haven’t, you’ll be missing our on more fundamental opportunities to do more business online.

Conversion Optimisation: since your website went live, what have you done…

Paul Thornton - Tuesday 22nd November 2011

Adwords: it’s not marketing spend, it’s a cost of sale.

That’s right – stop thinking of Adwords as part of your marketing spend! Would you stop paying one of your sales team from selling more just so you didn’t pay them more bonus in a given month? Or stop your reseller selling products? Of course you wouldn’t, you’d make sure they just kept generating as much business as they could because you know you’re making money on it.

Image of the Google logo with a dollar sign behind representing the value of Google Adwords

That’s the key to it of course, knowing if you’re making money or not. So let’s first make sure we know if we’re making money or not online (see last week’s post for some more detail on this).

So now we should be able to tell exactly how many sales, enquiries, downloads…