Gavin Hirst - Wednesday 18th November 2020

5 of the biggest digital marketing challenges faced by small businesses

The COVID-19 pandemic has brought digital marketing more front and centre than ever before. Businesses from across a wide range of sectors have been forced to take a digital-first approach by the varying degrees of lockdowns and restrictions in place around the world.

This move to digital has seen more small businesses than ever taking their first steps into the world of online marketing. Previously, these businesses, many of them local, would simply rely on face-to-face engagement, word-of-mouth referrals, and a very personal approach to doing business.

Now, the landscape has changed.

Instead, small businesses are having to come up with new ways of engaging with their customers online, whilst continuing to deliver the high levels of customer service and experience that their existing customers have come to know and love and new customers are yet to discover.

This is a challenging time for businesses large and small.

In September 2020, SEMrush ran…


Gavin Hirst - Friday 13th November 2020

9 key questions you should ask every customer

If you’re not asking questions of your current customers, you’re really missing an opportunity to get some valuable feedback about your products, services, and importantly, your customer service.

There is no better audience for feedback than your existing customers. Understand what it is you do well as well as the things you could be doing better can really help you to build on your competitive advantage and plug any potential gaps, both in terms of your product/service offering, but also in terms of how you can better serve the needs of your customers.

Whilst reviews are a great way of tapping into customer feedback, why not control the conversation and the feedback you are getting by asking direct questions? That way, you get feedback on all the specific areas that are important to you and your business. That way, you can find out which areas are giving you a competitive advantage…


Gavin Hirst - Wednesday 11th November 2020

13 digital marketing hacks to make your life easier

I’m not 100% sure when a ‘hack’ became a good thing but according to popular opinion, it seems that writing about ‘hacks’ means you are providing people with some sort of shortcut to success.

I’m not here to promise you that.

What I am here to say is that by following these 13 ‘hacks’ or tips, you should be able to work more efficiently and do more with your time.

The focus of this post is on digital marketing hacks and if, like me, you work in digital marketing, some of these tips can save you valuable time and energy each and every day depending on how many clients you are working with.

1.      Use your data on a regular basis

I can’t oversell the value of data. If you are not both collecting and using data to inform all of your digital marketing decisions, then you are not working as efficiently as you…