Gavin Hirst - Thursday 24th January 2013

Why content is the key to successful SEO

I am often asked when running training sessions about the ‘hints’ and ‘tips’ to ensure that a website or specific pages rank well within search engine results pages (SERPs). I always have the same answer for them; the first thing that you have to do is to make sure you get the content right.

Of course there are lots of things you can do with your content to help search engine spiders to pick out the key things that you want them to take into consideration; keywords, proximity, modifiers, links, metadata etc, however at the end of the day, all of these things will be futile if the content is not something that people want to share and engage with.

Give them content they want to actually read

In days gone by (5 years ago), Search Engine Optimisation (SEO) was all about writing content that would rank well in SERPs. It was…

Paul Thornton - Saturday 8th September 2012

Digital Hothouse in the media – again!

Recently I was invited to write for a new publication speaking to entrepreneurs in New Zealand – cunningly titled, “NZ Entrepreneur”.

Well, it’s hot off the press and in my first article for them I’m writing about the best ways of purchasing a website. There are many pitfalls associated with getting a new website, be it your first, or updating an old one and this article will show you how best to go about it.

The full first issue of NZ Entrepreneur, can be found here

Paul Thornton - Wednesday 20th June 2012

Car Rental online in New Zealand

With rising petrol prices and falling overseas visitor numbers, (most especially the lucrative longer-term visitor from the Northern Hemisphere), having fallen away in recent times, the car rental industry is one that has found itself under a lot more pressure in recent times.

Against this backdrop then, is the need to be as competitive as possible – part of this of course is directly related to service and product offerings, pricing and brand positioning. Another very significant part of this, and one recognised by most of the major players, is the ability to compete online. With literally hundreds of thousands of searches in NZ alone for rental cars each month, the online environment is very obviously a hugely significant way in which potential customers are seeking out information.

Image of a Kiwi Crossing sign from the roadside in New Zealand


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