As you would expect, we talk a lot about the importance of search engine optimisation (SEO) on our website and in this blog. Good SEO can take your business to the next level and provide you with a sustainable competitive advantage in ever increasingly crowded markets.
We have talked about the importance of keywords and how good keyword research and implementation should underpin any SEO activity. We have also looked at the importance of content marketing and the need to provide your customers with relevant content that they a) want to engage with and b) are likely to share.
Digital Hothouse can help with all of these things, however where we excel is telling you how these changes really affect your business and we do this using Google Analytics. Whilst it may be possible to carry out changes like implementing relevant keywords and improving the content on your website, unless…
In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build a SEO strategy without knowing what keywords you are going to target. The competition for those keywords you have identified will influence the approach you take in your strategy and it is important to get this stage right.
Keyword research and great content
As discussed in the last post on content marketing, great content relies on good copywriting in order for people to find the things you are writing about. In order to help people find that great content, good copywriting starts with keyword research. Ranking for the right keywords can make or break your website so the importance of carrying out research cannot be understated.
I am often asked when running training sessions about the ‘hints’ and ‘tips’ to ensure that a website or specific pages rank well within search engine results pages (SERPs). I always have the same answer for them; the first thing that you have to do is to make sure you get the content right.
Of course there are lots of things you can do with your content to help search engine spiders to pick out the key things that you want them to take into consideration; keywords, proximity, modifiers, links, metadata etc, however at the end of the day, all of these things will be futile if the content is not something that people want to share and engage with.
Give them content they want to actually read
In days gone by (5 years ago), Search Engine Optimisation (SEO) was all about writing content that would rank well in SERPs. It was…