Paul Thornton - Monday 14th November 2011

Knowledge is Power – 7 essential steps to discover whether your website is working or not

Inspired by recently reading Seth Godin’s post on Six Questions for Analysing a Website, I thought we’d share something similar with our friends and clients: a list of the things small and medium businesses need to know about their websites.

So often we hear clients, friends, prospects (in fact just about anyone) say that they “think” their website “isn’t working” and I’m willing to bet you’ve probably done the same. What this normally means is that either no one is visiting the website apart from existing customers, or there simply aren’t actually any ways to measure whether it’s working or not. We prefer to know, rather than think, a website is “working” or not, and this is what you need to do in order to really understand what’s going on with your website

1. What are the key actions that you want visitors to your website to take (we…

Paul Thornton - Tuesday 18th October 2011

Facebook Ads

To many of you, Facebook may be seen as only a social media network – keeping up to date with your friend’s lives, posting new developments on your own life etc. However, Facebook is the biggest online marketplace for businesses today.

Have you noticed when you click “like” for anything you enjoy, join a group or page, even updating your status, you will instantly see ads on the side related to what you just liked! It seems scary and some may debate that it is an invasion of privacy and there shouldn’t be a place for it on such social media networks. But with 750 million members worldwide and 2,069,480 in NZ alone (#56 in the world), there’s a large audience to reach and target. Such ads also benefit consumers – sales, deals, exclusive Facebook offers – the ads basically come to you! You don’t have to do any research…