Content marketing is not simply something you can pick up and be great at.
Content marketing is made up of so many facets – copywriting, video production, graphic design – the list goes on.
Being a good content marketer is about more than just being a good copywriter or designer. Great content marketing is not about one-off tactics. It’s a long term, strategic approach and if you want to be successful at content marketing, you need to hone certain habits that will ensure that every piece of content has a specific focus on quality.
To mould your content marketing habits, Marcus Collins, Marketing Professor, University of Michigan Ross School of Business has two broad mantras:
- Focus on people
- Be consistent
With every piece of content you are working on, these two key areas should be at the forefront of your thinking and these two ‘mantras’ are behind these five key habits every content…
Google has had a major impact on the approach of many marketers to content and SEO.
Many marketers believe that high-quality content leads to great rankings because Google places such a big emphasis on quality.
However, answer me this – do you always find the highest quality content ranking at the top of the search results?
I thought not.
Sure, great content does often appear at the top of the search results; however, you will also find a fair amount of what appears to be fairly mediocre content ranking up there too.
So, how does mediocre content end up at the top and why do so many high-quality content pages fail to crack the first page?
The simple answer: better SEO.
How did we get to thinking it’s all about quality content?
Let’s rewind a little here.
At what point did we start to believe that high-quality content was the gateway to high rankings?
It probably started…
Content curation has always been an important part of any social media strategy and in the current context of COVID-19, has become increasingly so. The main reason for this, is of course, due to the tightening of marketing budgets as a result of the pandemic. With limited resources for in-house or external content creation, content curation, by contrast, offers a much more cost-effective way of engaging the community through your social media channels.
The real question then becomes how do you fill your content calendar with content curation or, more importantly, how do you do it effectively and well. We thought we’d share a few ideas that have been successful for us.
Topicality is always a good starting point
There’s no shortage of content already in existence on the world wide web – a fact that few would argue with. This presents the challenge of trying to figure out where and how…