Content Posts

Gavin Hirst - Monday 28th January 2019

3 free* link building techniques [and how they can work for your business]

You’ve landed on this blog either a) because you’re interested in link building, b) because it said you can get something for free in the headline or c) because you are hoping for a quick, free an easy way to build links back to your site.

Well, the truth of it is, nothing ever comes for free. Hence the asterisk.

The techniques described in this blog won’t cost you anything in terms of tools. Everything mentioned in here can be done through the free versions of the various tools mentioned.

So what’s the cost I hear you say?

Well, like everything that revolves around link building – blood, sweat and tears. And in many cases, time. Your own time never comes for free. There is a cost associated with everything you do during your working day so whilst there may be no direct cost to your business, effective link building is going to…


Yohei Guy - Tuesday 22nd January 2019

AI: The ultimate content creator?

The idea of Artificial Intelligence (AI) is nothing new having been around for well over 60 years. Although hardware deficiencies curtailed its development for much of that time, we are now at a point where advances in technology allow us to ask some interesting questions.

We know for a fact that AI can perform and accomplish mechanical tasks with ease like assimilating and analysing large datasets. This is already being applied across many aspects of digital marketing from chatbots to EDMs, SEO and web design.

But how does AI fare when it comes to processes considered more abstract like forms of creative/artistic expression? Is it possible for AI to create in an original way like human beings? Can that ability be utilised in some way to create or enhance content?

If you’re involved in Content Marketing for an agency/organisation or as an influencer, the answers to these questions will be of great…


Gavin Hirst - Wednesday 26th September 2018

3 types of link-worthy content

Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more rejections than you do successes and it can be a super-frustrating way to spend a day.

It can be better though.

Instead of treating link outreach (link building seems to have some negative connotations) as a one-off project, think of it more as a continuous process.

This is a common process we see when it comes to link outreach:

  • Research piece of content
  • Write content
  • Outreach content to relevant websites
  • The end.

It seems really easy to generate a list of potential sites who may be interested in linking out to your piece of content and then dropping them an email and maybe a follow up to see if they would be interested in linking…