How many times have you written a blog about a particular topic and inserted a link to a related product into that post?
Plenty would be our guess.
We’ve been there and done that. Sometimes, we still do that.
The problem with that tactic today is that there are so many other people creating the exact same type of content, that it’s difficult for your product to stand out in a crowd of similar blogs.
We have seen excellent blog posts, with really great engagement metrics, fail to drive a single click to the related product.
That doesn’t mean it was a bad post.
It just means that the audience for the post itself was not at the stage of clicking to find out more about the product.
This just means we have to think about our audience in a different way and create content for different stages of the funnel.
Blog posts are often at the…
One thing that has improved due to the COVID-19 pandemic is the use of video platforms, not only for pushing out key marketing messages but as a way of keeping in touch with customers, delivering services and providing a revenue stream for businesses that have been unable to welcome people to their premises.
According to a recent report by HubSpot, video is now the most commonly used form of content marketing, overtaking blogs and infographics. One of the likely causes of this is that people who were perhaps not comfortable in front of a camera pre-COVID have been forced to use video in order to keep their business going and this, in turn, has led to it becoming a more valuable platform for marketers.
The report goes on to say that, “Media uploads increased by 80% YoY in 2020, as consumers spent most of their time at home passing time…
As SEOs, we are always looking for ways to deliver a competitive advantage for our clients. One of the biggest areas we have been able to deliver for a number of our clients is in the local SEO space. Whilst local SEO has been important for some time now, the proliferation of Google My Business and the rapid rise of local map pack results has made local SEO more important than ever.
The reason why Google places such a strong emphasis on local SEO is that they want to make it easy for people to find local businesses that meet their search requirements. When people search for a product or service, it usually means they are looking to find out more information or make a purchase. Serving up results that show local stores that match that search query delivers an optimum result for users, especially those searching on a…