Personalised marketing has become one of the key strategies for marketers across the world as organisations continually look to get as much return on investment on their spend as is practically possible. Seldom will you find a singular approach for an entire customer base because customers now, for most products and services, are as diverse as they have ever been.
There are some simple steps you can follow to help personalise your own marketing strategy to attract more customers to your business.
Get to know your customers
The first point is, on the face of it, an obvious one but is also one that is often taken for granted and overlooked. Organisations frequently strategise around their customers without first understanding who their customers actually are and getting to know them. It is almost impossible to personalise towards a particular type of customer without knowing whether that customer even exists in the first…
If you’re a content marketing specialist you’ll know just how important it is for great content to be complemented by engaging photos. Human beings have evolved to understand the world in visual terms and so we respond to photos instinctively in ways no other medium can replicate.
The right photo for a content piece sets the mood and invites the reader to engage with the text. It piques interest and curiosity. It also adds a sense of production value and authenticity.
For these reasons, we decided to share our favourite stock photo sites that you can use for your upcoming content pieces.
Freestocks.org offers a collection of unique free stock photos that can be used in commercial and personal projects under the CC0 license. The photo library is made up of contributions for the most part by 3…
Whether you’re an established content marketing specialist or you are taking your very first steps into the world of content marketing, a content strategy is the only way to truly mark out a path to success.
Taking a ‘spray and pray’ approach of creating content ad hoc and hoping it works may deliver some highs, but in the long run, it is likely to lead to more misses than hits.
To succeed at content marketing, you need a strategy. What is it that you are trying to achieve by creating any given piece of content? And how will that success be measured? Without a clear strategy, how will you truly know if something really worked?
Where to start your content strategy
Starting a content strategy can be daunting. Knowing how to kick things off and how to do the research to inform your strategy can seem like a task with no clear beginning.