Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more rejections than you do successes and it can be a super-frustrating way to spend a day.
It can be better though.
Instead of treating link outreach (link building seems to have some negative connotations) as a one-off project, think of it more as a continuous process.
This is a common process we see when it comes to link outreach:
- Research piece of content
- Write content
- Outreach content to relevant websites
- The end.
It seems really easy to generate a list of potential sites who may be interested in linking out to your piece of content and then dropping them an email and maybe a follow up to see if they would be interested in linking…
Let’s not beat around the bush. Local SEO is hard.
If you represent a business in a large city and you’re aiming for a Top 3 maps business listing (Snack Pack), then it’s even harder.
You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong.
It can be a very lonely place.
An important thing to do to retain your sanity is to be realistic and confront a few honest truths.
One of those truths is that no one knows with full certainty, how or who will make it into the coveted Snack Pack for any given search query. Not the best SEO Specialists, not the people working at Google. I’m not even convinced Google itself has any idea before the results page is produced.
So why is this?
Whilst there are lots of things you can do…
UGC is a great way of connecting with your customers and building your credibility as a brand.
User Generated Content (UGC) is not a new concept. It is perhaps something that is not necessarily done well or maximised to its fullest potential. UGC is a great way of adding real credibility to your marketing messages. Whether it’s reviews, social proof, case studies, testimonials, a community board…there are lots of ways to collate and curate UGC and maximise its potential for your business.
Why is User Generated Content so important?
One thing that people crave these days when they are making a purchase is authenticity. With so much competition, both on the high street and online, brands who achieve authenticity are the ones that are most able to stand out.
In a study run by Cohn & Wolfe, 63% of consumers said they would rather buy…