Content Posts

Gavin Hirst - Tuesday 26th September 2017


Is PWAMP the future of our mobile-first world?

With the mobile-first index fast approaching, we wanted to take a look at some of the options available to webmasters when it comes to readying yourself for the switch to the mobile-first index.

Announced way back in November 2016, the mobile-first index will see Google shift from ranking websites based on their desktop content, to their mobile content. Whilst no official date has been set by Google for the change, Google’s Gary Illyes announced at SMX Advanced in Seattle back in June 2017 that this is likely to start rolling out in early 2018.

TL;DR

If you don’t have time to read the whole article, feel free to skip to the bits that you are most interested in:

  1. What is the mobile-first index?
  2. Why is Google moving to a mobile-first index?
  3. How to prepare for the mobile-first index
  4. 3 ways to speed up your mobile website

Paul Thornton - Tuesday 22nd November 2016


Google’s Mobile First Index – what it means for you

For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.

 

What is the planned update?

Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…

Gavin Hirst - Wednesday 16th November 2016


Influencer marketing – time to join the party?

Every year we seem to go through a cycle of the next big thing in Digital Marketing and judging by the articles landing in my inbox of late, influencer marketing is THE big thing to focus on right now. Influencer marketing is not a particularly new concept. Driven by social media, brands have had to shift tack in order to appear in people’s feeds with the introduction of Facebook and Instagram’s algorithm which controls the content that is delivered into your feed. In order to combat this, people have turned to highly influential individuals on social media in order to reach out to their target audience with a different kind of message.

Influencer marketing is growing

A simple search on Google Trends shows us how much influencer marketing is growing worldwide. Those who jumped on board early have been reaping the benefits since early 2015 but I think we can expect…

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