Storytelling has been an important part of the human experience since the earliest stages of our own evolution. The ability to tell stories has helped us develop in sociological, cultural and technological ways at a rate beyond any other species on the planet. It is an instinctive function we have that gives us meaning and helps define our own existence in the wider world and greater cosmos.
For these reasons alone, you should feel compelled to utilise the power of storytelling with your brand. To further strengthen the case, we thought we’d add a few more reasons to explain why brand storytelling is so important.
Brands are inanimate without stories
The first thing to recognise is that a brand is an inanimate object without a story. This may serve as an injustice to the quality and craft of your brand’s design but even this can’t be created without a story.
If you’re the…
It’s very rare to come across a website which not in need of some sort of help when it comes to SEO. Whether that’s technical, content, links or any other of a number of SEO actions most sites need to work on.
When we start working with a new client, we undergo some rigorous auditing to establish a baseline and to understand the key areas that are letting a website down and stopping it from reaching its full potential when it comes to ranking organically. From these audits (technical, keyword research, content, links) we usually come out with a series of recommendations across each of the areas. Sometimes there might be 5 or 6 recommendations under each of the audits, but invariably, there tends to be closer to 15-20 things we would like to work on.
Over time, we have come to understand that most businesses simply do not have the…
Content marketing is an important strategy for many individuals, organisations and businesses around the world, looking to entice and introduce new audiences to their websites and brands. Blog posts are the cornerstone of content marketing and while writing a content piece is fairly easy, creating a successful one that achieves meaningful objectives is much more challenging.
We thought we’d explore some of the fundamental elements we think makes for a successful blog post.
A topic of interest
When it comes to creating a really successful blog post, the first and most important factor is the topic and its title. Topics and titles, draw people in. They are a reader’s first impression and just like human interactions, first impressions matter.
With content marketing, you’ll likely find yourself in one of two situations when it comes to topics. The first is you’ll be given a topic by your boss/client and the second is you’ll be…