Link building has always been a fairly contentious issue within the SEO world. From the days of dubious backlinking and link farms right through to today, where the impact of link building still seems to divide opinion.
The big question we want to try and answer is: how valuable is link building today and should you still be doing it?
To answer this, we’re going to call on some of the great work that has been carried out across our sector over the last 12 months as well as presenting our own thoughts.
Two of the leading lights when it comes to researching ranking factors are Moz and SparkToro. The research carried out by both of these guys really helps us to understand more about the ranking factors that SEOs consider to be the most important.
How important are links to SEOs?
The first place to start with this is to…
If you’re part of an SEO content marketing team you’ll understand the challenges of writing strong content and finding success in the saturated environment of the World Wide Web. Not only must your blog catch the eye and resonate with your audience, but they must also get acknowledged by Google as something worthy of favourable ranking.
Even the best content writers in the world will fail in this task, more often than not, in their first attempts. The result is that a lot of writing gets lost to the virtual nether but this doesn’t have to be the case. I thought I’d talk about a few keys to refurbishing old content so that it has the chance to get the ranking and readership it deserves.
1. Reread, reflect and be honest
The first thing you need to do is conduct a post-mortem on the blog in question to try to understand why…
You’ve landed on this blog either a) because you’re interested in link building, b) because it said you can get something for free in the headline or c) because you are hoping for a quick, free an easy way to build links back to your site.
Well, the truth of it is, nothing ever comes for free. Hence the asterisk.
The techniques described in this blog won’t cost you anything in terms of tools. Everything mentioned in here can be done through the free versions of the various tools mentioned.
So what’s the cost I hear you say?
Well, like everything that revolves around link building – blood, sweat and tears. And in many cases, time. Your own time never comes for free. There is a cost associated with everything you do during your working day so whilst there may be no direct cost to your business, effective link building is going to…
