Content Posts

How to Write Content that Ranks in 2018

Quality content – the Holy Grail for content marketers and SEOs around the world. But how does Google define ‘quality content’ and how do you capitalise on something that is seemingly quite subjective?

Ever since Hummingbird dropped in 2013, the quest for content marketers everywhere has been to find that balance between writing content for SEO and writing content for the end user.

Hummingbird was a big shift for content writers. No longer would we be optimising for specific keywords. Instead, we would be relying on Google’s algorithm to understand the meaning behind the words we were writing.

Ever since then, content marketers everywhere have been striving for that perfect recipe:

• Content Length
• Content Depth
• Topical Keywords

These three pillars are what ‘quality content’ is built on. The content you write needs to be well researched, identifying topical keywords that allow you to write a piece of content that answers a multitude of…

Writing Content that Ranks

The importance of strong SEO content

The importance of strong SEO content in the context of the internet as we know it today, cannot be understated. An estimated half of our global population are internet users, and with nearly 2 billion sites on the web, everyone wants a piece.

Search engines like Google, Bing and Yahoo help users find what they need through the trillions of pages vying for their attention. They do so using complex algorithms in programs that crawl through the web to find the most relevant sites based on an individual’s search query.

By following some SEO fundamentals, you can significantly increase the chances of your site featuring high on the all-important search engine results page (SERP). According to Advanced Web Ranking, nearly half of all click-throughs go to pages with a Top 3 SERP ranking, and those are statistics that can’t be ignored.

But what does good content…