It’s data Jim, but not as we know it!
I am, I guess, reasonably analytical by nature but that doesn’t mean that I’m a huge fan of massive spreadsheets and complex data analysis – anyone who knows me well will laugh at the idea of that I’m sure. In fact, for those of you who are familiar with the Meyers-Briggs personality typing, I tend towards intuition and feeling which is quite the opposite. Which is perhaps a long way round of saying that, even though I’m not by nature data analysis oriented, when it comes to online marketing, and doing business online, I don’t just like data, I LOVE it! Here’s why:
It’s probably fair to say that the most common mistake we see people making online, is just not tracking the right things, so they don’t have the right kind of data to enable proper decisions. It’s a given that…
There is absolutely no denying the significance of social media, not just in our everyday lives and interactions, but as part of the way we market our own products and services. And engaging properly in social media is something which can bring great benefits to your business, but before you start off on that journey, you need to make sure that you’re ready. That means ensuring that all the basics of SEO and online are covered: there’s no point going straight to social media 2.0 if you haven’t even got the basics right. So before you go pouring resources, time and cash into social media, make sure that you’ve ticked off all the items on this list. If you haven’t, you’ll be missing our on more fundamental opportunities to do more business online.
• Conversion Optimisation: since your website went live, what have you done…
Inspired by recently reading Seth Godin’s post on Six Questions for Analysing a Website, I thought we’d share something similar with our friends and clients: a list of the things small and medium businesses need to know about their websites.
So often we hear clients, friends, prospects (in fact just about anyone) say that they “think” their website “isn’t working” and I’m willing to bet you’ve probably done the same. What this normally means is that either no one is visiting the website apart from existing customers, or there simply aren’t actually any ways to measure whether it’s working or not. We prefer to know, rather than think, a website is “working” or not, and this is what you need to do in order to really understand what’s going on with your website
1. What are the key actions that you want visitors to your website to take (we…
