If you’re part of an SEO content marketing team you’ll understand the challenges of writing strong content and finding success in the saturated environment of the World Wide Web. Not only must your blog catch the eye and resonate with your audience, but they must also get acknowledged by Google as something worthy of favourable ranking.
Even the best content writers in the world will fail in this task, more often than not, in their first attempts. The result is that a lot of writing gets lost to the virtual nether but this doesn’t have to be the case. I thought I’d talk about a few keys to refurbishing old content so that it has the chance to get the ranking and readership it deserves.
1. Reread, reflect and be honest
The first thing you need to do is conduct a post-mortem on the blog in question to try to understand why…
In early September, Google made a fairly substantial change to the way that the rel=“nofollow” link attribute will be handled, introducing some new attributes to help Google to understand the nature of those links. Understandably, changes like this have implications for SEOs so we wanted to take a look at the changes and talk through what this means for SEOs.
What is the rel=“nofollow” link attribute?
In early 2005, Google announced a new link attribute called rel=“nofollow”. The attribute was originally set up to help stop comment spam in blogs. This has evolved over time and Google recommends using the nofollow attribute in order to let them know about your relationship with a linked page.
Up until a few weeks ago, that was a blanket instruction. You either allowed Google to follow the links from your site to other sites, or you didn’t. There was no way of knowing what type of…
Google’s PageSpeed Insights tool has been one of the most valuable tools in an SEOs armoury for some time now. Since its initial launch back in October of 2013, SEOs have been using the tool as a stick to beat clients with about the speed of their websites and the importance of delivering a super-fast experience to users.
Page speed became even more important as of July 2018 when Google announced that page speed would now be used as a ranking factor in their mobile search results. Previously, page speed had been an important consideration for users, however, it was never confirmed as a ranking factor until January 2018 when Google’s announcement gave webmasters plenty of time to get their sites up to speed.
Tracking and monitoring page speed scores
Over the past 2-3 years, we have been actively monitoring and tracking page speed scores for all our clients. This is…
