Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market.
And for digital marketing agencies themselves, like Digital Hothouse, our challenge is to ensure that we are delivering the best possible results for our clients, helping us to grow not only our clients’ businesses but also our own business and brand reputation.
But what do good results look like?
There are many ways to measure what good results look like when it comes to the work of your digital marketing agency and so it’s important to set clearly defined goals at the start of the relationship.
For example, if your business is recording the best quarter sales ever from digital, but your agency is hard to get hold of, is that a good result?
Or on the flip side, if your agency is delivering lots…
Earlier this year, Google’s John Mueller shook up the SEO by labelling digital PR as being as important (if not more important) than technical SEO in some cases.
This was some statement and one of the reasons for the big shakeup was perhaps a lack of understanding in the SEO world about the power of digital PR and its place within an SEO strategy.
Another reason for the shakeup is also the fact that there seems to be some debate around what Digital PR actually is.
Rise at Seven reported that following Mueller’s tweet, there was a “small handful of people…
In January 2021, Contently set out to find out some answers to one of the big questions faced by marketers around the world – what do consumers want from content marketing?
With the content marketing space shifting, in line with the COVID-19 pandemic and changing behaviours online, Contently wanted to uncover what consumers are looking for from content marketing and how brands can do more to positively impact the purchasing decisions of customers.
There is no doubt that the content marketing space is constantly evolving. The content marketing space is getting more crowded every year, making it harder and harder for brands to stand out, not only from their direct competitors but also from every other content creator online including Google itself.
Consumers are at saturation point when it comes to content consumption. There are only so many hours in the day and so much content each of us can…