September 23rd, 2016 saw a massive shift in the way Google handles its relationship with link evaluation through its release of Penguin 4.0. Rather than penalising domains for having spammy backlinks and allowing them to eventually recover, Google was able to devalue the links in real time. It’s a concept that fundamentally changed the way search engine optimisation works and therefore began a total shift in how SEO agencies function.
If SEO agencies want to stay relevant and provide value to their clients, there are some major ideas to understand the current SEO landscape and what that means for SEO consultancy as an industry. Below are the major shifts in SEO and what agencies need to do in order to adapt.
Hire writers…who know SEO
We’ve all heard the phrase “Content is King” but what makes it king? Well, links used to be king until the first Penguin launch in 2012….
As someone who has worked in SEO for nearly 10 years now, Moz has always been the go-to resource. Whether it’s insights through there Mozbar tool, a thought-provoking blog post or some analysis with Open Site Explorer (now Link Explorer), it’s a rare week that goes by without a visit to the Moz site.
Over that time, one of the main resources I have used has been the Open Site Explorer tool which recently was renamed Link Explorer. This is a fantastic resource which allows you to look at and compare a number of key linking metrics including things like the number of inbound links, linking domains, anchor text and more. The tool has been constantly evolving and recent additions include Moz’s Spam Score and Link Intersect – both super-helpful tools for SEOs.
Domain Authority – what is it?
One of the most well-used metrics provided in Link Explorer…
Nope, we haven’t had an acronym meltdown. These are all ways that you can optimise your website for Google’s mobile-first index.
As we all know; speed matters. For the majority of sites, mobile-first indexing has already arrived and for those sites, speed on mobile is more crucial than ever. If you have yet to make any changes to your site to optimise for mobile, it’s time to take your head out of the sand and put a plan in action to prepare for this seismic shift in search.
But let’s back up a little bit first.
What is the mobile-first index?
If you’ve had your head in the sand for a while, you may have missed the fact that Google has shifted the way that websites are ranked. Previously, the way your pages were ranked on both mobile and desktop was calculated using the content on the desktop version of your site. This,…