It’s very rare to come across a website which not in need of some sort of help when it comes to SEO. Whether that’s technical, content, links or any other of a number of SEO actions most sites need to work on.
When we start working with a new client, we undergo some rigorous auditing to establish a baseline and to understand the key areas that are letting a website down and stopping it from reaching its full potential when it comes to ranking organically. From these audits (technical, keyword research, content, links) we usually come out with a series of recommendations across each of the areas. Sometimes there might be 5 or 6 recommendations under each of the audits, but invariably, there tends to be closer to 15-20 things we would like to work on.
Over time, we have come to understand that most businesses simply do not have the…
Link building has always been a fairly contentious issue within the SEO world. From the days of dubious backlinking and link farms right through to today, where the impact of link building still seems to divide opinion.
The big question we want to try and answer is: how valuable is link building today and should you still be doing it?
To answer this, we’re going to call on some of the great work that has been carried out across our sector over the last 12 months as well as presenting our own thoughts.
Two of the leading lights when it comes to researching ranking factors are Moz and SparkToro. The research carried out by both of these guys really helps us to understand more about the ranking factors that SEOs consider to be the most important.
How important are links to SEOs?
The first place to start with this is to…
Every year we seem to get a new buzzword, or more often than not, a buzz acronym. This year, it’s definitely “E-A-T”. Whilst for many SEOs, this is not a new buzzword, it’s certainly been brought front and centre in 2019 thanks to the August 2018 Google Update, known as ‘the medic update’.
E-A-T stands for ‘Expertise, Authority and Trust’ – three pretty important things to consider for SEOs when creating content. As the internet becomes more and more saturated with content, Google has had to change the way content is ranked. Instead of just creating content and ranking overnight, you now have to work harder to build your brand online (and off). The way to do this is to build your expertise, authority and trustworthiness in the eyes of both Google and the end-user.
The Medic Update
E-A-T has been a part of the Google Quality Raters Guidelines (QRG) for some…
