Google is rolling out some big changes in the upcoming months. While these new algorithm changes won’t exactly be a direct hit on ranking, it’s still affected.
Knowing that 60% of searches now come from mobile devices, Google is creating a new update. They’re now rolling out a “mobile-friendly” Google index.
What exactly does all this mean? We’ll explain what this means for your website and how you can get prepared. Let’s get into it!
What is The Mobile-First Google Index?
Indexing, for starters, is when web pages are added to a Google search. Much like the index at the end of a reference book, all searches related to that subject or category will appear.
For desktops, all websites and pages on it are crawled by Google and then indexed. Now with this new update, websites optimised for mobile take priority.
Why? With a large number of searches conducted through mobile devices, it…
We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.
Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.
It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.
Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.
Yes, that’s right… 1 to 7 seconds is all it takes to have someone…