SEO
Services
SEO Services
SEO
We guide clients through the SEO process to ensure they understand the services they'll receive and what to expect.
SEO strategy
Content writing & optimisation
Technical updates
Link outreach
Local SEO
Reporting
Hiring an SEO agency can be daunting, especially in a world where search is no longer limited to just Google. At Digital Hothouse, we combine over 50 years of SEO experience with the latest AI-driven strategies to ensure your business is visible wherever people are searching: search engines, AI tools, social platforms, and beyond.
From classic keyword research and technical audits to AI readiness and content entity optimisation, we help our clients understand exactly what they’re getting and why it matters, every step of the way.
SEO + AI Strategy
The first thing we do when we start working with a new client on an ongoing basis is to create an SEO strategy. This is a bespoke strategy based on the results of our audits, the number of hours we are contracted to, and the goals of the business.
We always align the goals of our SEO strategy with those of the business. This ensures that the work we are doing is contributing to the growth of the business, helping to achieve the overarching business objectives.
An SEO strategy document will contain a wide range of tactics designed to help us to achieve the goals identified and these form the basis for our ongoing SEO work.
We also build strategies that reflect how search is evolving, including optimising for AI search interfaces like Google’s AI Overviews and ChatGPT. Our strategies now account for Search Everywhere Optimisation, targeting not just rankings, but visibility in generative AI, voice assistants, apps, and third-party content platforms.
Content writing and optimisation
The needs of each client will differ, however, one of the main tactics we work on for a lot of our clients is content writing and optimisation. Whether it is optimising existing content on the site for the keywords identified in our keyword research or creating new content to target new keywords, content is an essential component of our ongoing SEO work.
In most cases, we will also put in place a content strategy, designed to target specific keywords or topics. This will mainly involve the creation of an optimised blog or news content but also includes other content marketing pieces such as infographics, original research, video, and graphical content.
Today, it’s not just about stuffing in keywords; it’s about ensuring your content is structured and written in a way that AI can easily understand, summarise, and reference. We create human-first content that also speaks to search engines and AI models, using entity-based structures and schema to increase visibility across multiple platforms.
We also help you appear in AI-generated answers by aligning content with likely prompts and questions your audience is asking in tools like Perplexity and Gemini.
Technical updates
Another key element of our ongoing SEO services is technical auditing. Whilst the initial in-depth technical audit helps us to identify any major issues on a website, ongoing technical changes are essential, especially in an ever-changing environment.
Depending on the needs of the client and the priorities, we can audit sites as often as monthly but typically we will carry out a deeper technical dive on a quarterly basis. In these audits, we are checking for things like broken links, page speed issues, core web vital issues, duplicate content, and server errors. Where possible, we will make the technical changes ourselves or we can work directly with a developer to help push those changes through.
In addition to standard SEO technical checks, we now also evaluate your site’s AI-readiness:
- Is your schema optimised for summarisation by AI tools?
- Do you have a LLMs.txt file to guide AI crawlers to your best content?
- Are your pages structured in a way that supports rich snippets, SGE previews, and zero-click experiences?
Link outreach and brand mentions
Where appropriate and where budget allows, we also include in our monthly retainer the option to carry out link outreach and prospecting. This is an essential SEO strategy for most businesses, particularly those with relatively new websites that have not yet built up strong domain authority.
Attracting links from relevant, authoritative websites is a great way to improve your own authority, helping you to rank better for the keywords you are targeting as well as helping to drive more traffic to your website. Link outreach is not always appropriate for every client. Links can be hard to attract in smaller niches; however, there are other opportunities, including directory listings, that can help if these have not already been identified and actioned.
Whilst links still matter, so do brand mentions and citations in trusted online communities. That’s why we now help improve your off-site visibility on platforms that AI tools scrape for content (like Reddit, Quora, LinkedIn, and YouTube), increasing the likelihood of your brand being referenced in AI-generated answers.
Local SEO
Local SEO has boomed over the past five years and is an essential part of any successful SEO strategy. Local SEO refers to the optimisation of a website’s content and structure to improve its visibility and ranking for local search queries. It is essential for businesses that serve customers in specific geographic locations. Local SEO includes strategies such as optimising Google Business Profile listings, creating local landing pages, generating online reviews, and building local citations.
These tactics can help businesses to increase visibility in local search results as well as help businesses build trust and credibility with their local audience, leading to increased brand recognition and loyalty.
Today’s AI search tools increasingly prioritise local context and user intent. We optimise your presence for both traditional map pack rankings and AI tools that summarise location-based services. This includes making sure your Google Business Profile is properly marked up with schema and linked with third-party local citations that large language models recognise.
Conversion optimisation
Whilst optimising a website for conversions is not our core business, it has become an integral part of a lot of our SEO activity due to the impact it can have on sales and revenue.
Conversion optimisation, also known as conversion rate optimisation (CRO), is the process of improving a website’s performance by increasing the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
We analyse website data and behaviour to identify potential barriers to conversion before implementing changes to the site to improve its effectiveness. Changes can include design elements, changing calls to action (CTAs), and streamlining the customer journey.
With AI changing the way visitors land on your website (often deeper into the funnel), it’s more important than ever that your landing pages are conversion-ready. We help tailor the user experience to the traffic source, whether from a traditional search query or a recommendation by an AI system, to drive action.
User experience testing
Closely linked to conversion rate optimisation is the task of testing a website’s user experience. Whilst our primary goal is to improve keyword rankings and drive more traffic to a website, we also want those customers to do more of the things we want them to do when they land on the site. Whether that’s reading a blog, watching a video, or making a purchase, the user experience needs to lead them to that goal.
We use specific tools to analyse how people engage with different content on the website, looking at heat map testing and reviewing video recordings showing how users interact with content on a website. This then helps us to make recommendations about the changes needed to improve that user experience.
AI algorithms (including Google’s AI Overviews) are increasingly factoring in on-site engagement metrics when determining which sites to summarise or rank. That makes a frictionless, intuitive user experience more valuable than ever. We test and optimise not only for humans, but for how AI interprets engagement and quality signals.
Reporting
Whilst it’s not the most glamorous thing we do, reporting is an essential part of our ongoing SEO work. As well as keeping clients fully up-to-date with how their website is performing, it also allows us to take a monthly snapshot of the overall health of the website and quickly analyse any anomalies in the data.
Our monthly reporting is bespoke for each client and we provide as much or as little information as a client needs. A typical monthly report will include data such as traffic and conversions, keyword rankings, top performing pages, device and location data, and competitor analysis.
In addition, we provide clients with regular updates to our SEO strategy documents, tracking progress towards the targets identified.
Traditional reporting solely focused on traffic and rankings. Now, we go deeper — tracking:
- Brand mentions across third-party platforms
- Visibility in AI-generated responses
- Prompt-based performance metrics
- Multichannel engagement from AI and voice tools
Our custom Looker Studio dashboards help you see the full picture, from search engine visibility to AI ecosystem presence.
What does an SEO agency actually do?
A modern SEO agency like Digital Hothouse helps your business stay visible across all forms of search, from traditional engines like Google to emerging platforms like ChatGPT, Gemini and Perplexity. You have your business to run and keeping up with the changes in SEO and Generative Search can be a full time job, that’s where we come in.
We combine technical SEO, content creation, UX, and AI-aware strategies to help you earn more qualified traffic, increase conversions, and build long-term authority.
Does my company require SEO services?
Yes — and now more than ever. Even if your customers aren’t using Google directly, they’re asking questions in AI tools, on Reddit, via voice assistants, and inside apps. We help you show up everywhere relevant to your brand.
If your company has a website and an online presence, then it likely requires SEO and AI Optimisation services. Search engine optimisation is essential for improving a website’s visibility and ranking on search engine results pages, which can lead to increased organic traffic, higher quality leads, and more conversions.
Without effective SEO, a website may struggle to compete with competitors and may not be easily found by potential customers. Regardless of the size or type of business, SEO is a critical component of digital marketing that can help businesses improve their online presence and achieve their goals.
How much do SEO services cost?
The cost of delivering SEO services will depend on a huge range of factors. At Digital Hothouse, we offer bespoke SEO services based on the needs and requirements of our clients. From small independent businesses to large multinationals, we tailor our SEO services to the requirements and budgets of our clients.
Everything starts with a meeting. In order to provide an accurate quote for our services, we first like to talk to you about your business, your industry, and your customers. Once we have the full picture, we can then tailor our offering to you and ensure we are maximising your potential ROI from SEO.
