Shopify SEO (Search Engine Optimisation)

Digital Hothouse are experts in SEO on the Shopify platform. We are certified Shopify Partners meaning that we not only understand Shopify Search Engine Optimisation, but we can also build and make the required changes in Shopify if necessary.

Our Shopify clients include Mighty Ape, Two Islands, Wairau River Wines and more.

Working with the team at Mighty Ape, The Board Gamer NZ and AU websites are just two examples of Shopify websites that we have optimised. Mighty Ape runs a number of Shopify microsites and engaged Digital Hothouse to optimise them for SEO.

Get in touch to see how we can help you - fill in our contact form, give us a ring on 0800 000 663 or schedule a time to chat with us  whenever suits you!


Founded in 2006, Shopify has quickly become one of the most popular e-commerce platforms in the world. They now enjoy a 20% share of the e-commerce market, sitting just behind WooCommerce.

With the exponential rise in the number of Shopify websites, so the demand for Shopify SEO has increased.

Rewind five years and we weren’t dealing with any clients on Shopify. Fast-forward to 2021 and we now have several clients using Shopify and a number of other clients that have received specialist assistance in optimising and launching a new website on Shopify.

With over 2,297 million active websites around the world using Shopify, optimising Shopify websites has become a specific arm of search engine optimisation and our agency is no different. We have taken the time to learn how to optimise Shopify sites and how this differs from other platforms such as WooCommerce and WordPress.

2297 million active Shopify websites

Shopify SEO Services

At Digital Hothouse, we are committed to delivering the best SEO services, no matter what platform you are using. When we first started working on Shopify websites, we didn’t profess to be experts. It takes time to understand a new platform, however, over the past 2-3 years, we have quickly got to grips with the Shopify platform and offer a wide range of Shopify SEO services including:

  • Recommending and optimising the most relevant plugins bespoke to your store
  • Migrating your existing website to the Shopify platform
  • Conducting Shopify-specific SEO audits
  • Removing and managing duplicate content issues
  • Creating and implementing unique and optimised Shopify page titles and meta descriptions
  • Optimising store images
  • Writing optimised content for your Shopify blog
  • Internal linking to key pages across your Shopify website
  • Canonical tag and domain canonicalisation
  • Adding sitemaps to Google Search Console
  • Google Analytics integration
  • Technical SEO (inc. validating HTML and CSS, fixing crawl errors and redirect issues, optimising for Google’s PageSpeed Insights, optimising for Core Web Vitals)

Who is using Shopify?

One of the reasons for the growth in Shopify websites is the number of big brands using the platform including Pepsi, Gymshark, Unilever, WaterAid, Redbull, Fitbit, The New York Times, and Tesla.

In New Zealand, there are currently 9,606 websites built on the Shopify platform and this is growing daily.

Why you should choose Shopify e-Commerce for your online store

  • Highly flexible and can tailor to your specific requirements
  • Easy backend administration
  • Shopify has lots of built-in tools
  • Advanced e-commerce platform with fantastic Search Engine Optimization (SEO) features
  • Shopify e-commerce platform is easy to use with no coding skills required; you automatically save time and money

What do you get with the Shopify E-commerce Platform?

  • Web-based Content Management System to update your website and online store
  • Meets full W3C standards
  • Fully secure payment gateway
  • Easily Integrates with POS systems
  • Customised website design and full control of HTML & CSS
  • Customer support with technical Advisor help

During our time working with Two Islands on their Shopify website, they have seen great growth in their revenue from Organic Search and their keyword rankings. Their website is faster, providing a great customer experience resulting in an increased conversion rate.

Why should you optimise your Shopify website?

No matter what platform you are using, SEO is essential if you want to improve your rankings, drive more traffic, and increase sales and revenue.

Shopify websites are no different.

The skills required to optimise websites built on different content management systems (CMS) can differ, however, the core elements of good SEO apply to all websites, no matter the platform.

Many small businesses attempt to carry out optimisation on their own Shopify website and whilst it is possible to discover some Shopify SEO tricks by searching on Google, there is no substitute for using a specialist Shopify web agency like Digital Hothouse.

There are no shortcuts to success.

Annika Sorenstam

We work with a wide range of clients, all with different budgets and all based in different sectors. We use the skills we have acquired over the past 2-3 years of optimising Shopify websites to deliver the best possible ROI, no matter the budget.

We understand which areas of a Shopify website can yield the best results when optimised and which are “nice to have” extras that should be done if budgets permit but that won’t have as big an impact as some other areas.

Shopify SEO Tricks

Like all platforms, there are no shortcuts when it comes to optimising a Shopify website. When it comes to Shopify SEO tricks, there is no ”quick win” solution. In fact, some of the Shopify websites we have worked on that have required the most work are the ones that have been optimised poorly rather than those that have had nothing done at all.

There are three primary issues that we come across with Shopify website:

1. Slow loading on mobile devices
2. Lack of product-related content
3. Poor site architecture and duplicate content

When it comes to Shopify SEO tricks, the trick is to focus on these areas and that will typically involve a specialist Shopify Digital Marketing Agency.

Slow loading websites find it much harder to rank well for the terms they are targeting. Some Shopify themes can add a lot of unnecessary bloat and it’s important to use and optimise a theme that allows you to make the necessary updates to improve your page load speed on mobile.

If you want your products and category pages to rank well, you also need to tell people (and Google) more about those products and categories so it’s important to research and optimise your product and category content.

Poor site architecture and duplicate content issues can once again cause ranking issues and without the specialist knowledge, it’s unlikely you will be able to make the necessary changes to improve performance.

You've got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs Apple

Why Digital Hothouse for Shopify SEO?

  • Small agency, big on ideas
  • We invest in industry-leading tools
  • We feel like an extra member of your team
  • We have put the hours in to understand the Shopify platform
  • We call a spade a spade
  • We can make your dollar go further
  • We deliver results and ROI